Sarah Thompson

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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For CMOs that want to increase personal, business, and societal impact! Built on the findings of the 2024 IRG Impact Study, the IRG100 Leadership Program focuses on increasing CMO impact by partnering with the Board, CEO and C-Suite peers to better understand, engage, and create value for all business stakeholders—what we call Humanized Growth. This program, running from January to June of 2025, offers CMOs new insights, a Humanized Growth framework, real-world examples, and practical playbooks for building more stakeholder value. IRG100 program strategies were developed with the Oxford Said Business School and industry organizations representing the Board, and the CEO, CFO, CHRO, CSO, and CIO functions. Nominate yourself or someone else here: https://lnkd.in/eKaavhkr We will review all applications with our partners, before we grant a seat. #CMO #Marketing #leadership #humanizedgrowth #IRG

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Keep your eyes out this week as we release video highlights from last week's American Marketing Association (AMA), Toronto CMO breakfast. Each year certain high-level themes come through. Here are the top 3 that stood out for me. 1. DEI - companies have moved from talking about DEI, to Operating with DEI. 2. AI - It's getting alot of mind share, and yet still only 'gently' being implemented. Big opportunities exist in Customer Service and Operations (automation). 3. Marketing Environmental impact - investment in marketing that impacts the bottom line and not the environment to grow from 1.5% to 4.5% of overall budget in next 5 years. #mlw2024

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It was an all-around terrific experience at the Canadian Public Relations Society (CPRS) Elevate Annual Conference this past weekend. I'm a huge fan of wielding AI to streamline efforts and enable workflow efficiencies. My favorite session? Definitely today's session on using AI to run crisis simulation scenarios. The insights gained were invaluable, showcasing how technology can enhance our preparedness and response strategies. #CPRS2024 #AI #CrisisManagement #ContinuousLearning

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In a recent online interview with ME ai : A Marketing Education Community’s Liz Oke, Sonia Carreno, President of the IAB Canada, spoke about the profound influence of AI on marketing and marketing education. Read the full article here: https://hubs.ly/Q02tswSV0 #News #AI #Marketing #Interview #education

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The programmatic media is in a constant state of evolution with new capabilities and new channels being added for the benefit of marketers. Each year Media in Canada profiles key players in the space. Take a read to learn more about programmatic media is evolving to be more effective. https://lnkd.in/gpwctXGC Teads, The Trade Desk, MiQ

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The promise of a cookie-less digital landscape continues to be delayed. Recently, Google announced that it will not phase out third-party cookies until 2025. This extension leaves advertisers, agencies, and brands grappling with uncertainty while presenting opportunities for innovation. Join us at our upcoming Media360 webinar, where we will examine the global impact of these changes, focusing on what the latest developments mean for the future of digital advertising in Canada. Our panel of experts from Google, Trade Desk, Canadian Tire, and Active International will offer insights into critical questions, such as: Adaptation Strategies: How are companies adapting based on the original deadline? Canadian Market Insights: What have we learned to date that should be considered when looking at cookie-less solutions? Alternative Methods: What is the development and expected impact of Google's Privacy Sandbox as a replacement for third-party cookies? Expectations for Stakeholders: As we move towards a post-cookie era, what will marketers, agencies, and third-party vendors need to do to stay ahead? Data Collection Evolution: What innovative approaches are emerging to navigate the data collection landscape without third-party cookies?

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Unleash Your Brand's Story Connect, engage, and build trust with your audience through the power of storytelling. Discover how to craft compelling narratives to elevate your brand's presence. 📚✨

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🧑‍💻 The Canadian Marketing Association is exploring how marketers feel about AI – their experiences, attitudes, and emotions. Share your perspective through this neat interactive survey: https://lnkd.in/g9B7bM4N #marketing #advertising #survey #research

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