About
Jingjing Zheng is a serial entrepreneur, with close to two decades of experience launching and growing international brands in North America and Asia. She bootstrapped her multi-six figure consulting business and was profitable from day one. Along with her clients and business partners, she has launched and grown several Canadian brands in Asia and Asian brands in North America, with a combined revenue of more than 100 million dollars.
A marketer and creative strategist at heart, she has used her creative talent, people and leadership skills to grow her own team, and drive tremendous growth for her clients.
Born and raised in China, educated in Canada, she’s bilingual and bi-cultural. She doesn’t only possess native fluency in English and Mandarin Chinese, is also extremely sophisticated in diverse cultural settings. With deep roots and strong networks in the East and West, her strong business acumen seamlessly brings diverse business communities together to foster growth.
Contributions
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Here's how you can navigate a micromanaging boss in the influencer marketing industry.
In my experience, I never expect to know details of the initial phases: searching for the right influencers, reaching out to them, negotiating on pricing, ways to work, etc. But I expect to know details on contract terms: I.e. how we license the UGC content; and also the close-to-final version delivery of the content.
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You’re struggling to communicate with an influencer. What’s the best way to get them on board?
First of all, do your research and don't reach out if your product or service is not even a good fit. And then provide incentives and explain clearly the benefit of working with an agency or a brand strategist like yourself, examples can be: - We will help the influencer craft better content that results in better engagement, show previous examples - We will pay for traffic and boost the content so the influencer also benefits from the campaign Long term relationship building with your influencer community is also important.
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What are the most effective ways to promote events and conferences using social media?
Assets such as photos, and videos from previous years really help create a sense of authenticity and give the potential attendees a good idea of what to expect. If this is an inaugural event, short interviews with speakers, and short videos featuring the speakers will help create interests.
Activity
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We launched an interactive Snapchat game to engage our youth in addressing online hate. Here's what we achieved together: 👉 Over 50,000 …
We launched an interactive Snapchat game to engage our youth in addressing online hate. Here's what we achieved together: 👉 Over 50,000 …
Liked by Jingjing Z.
Experience
Education
Volunteer Experience
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Board Member
Chinatown Transformation Collaborative Society
- Present 2 years 9 months
Arts and Culture
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Company Program Mentor
Junior Achievement Northern Alberta & NWT
- Present 3 years
Education
Working with Grade 9 - 12 youth on a 18 week program to create an entrepreneurial venture from inspiration to reality.
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Director of Communications
Infill Development in Edmonton Association
- 1 year 5 months
IDEA drives changes towards people-centred communities in Edmonton.
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Board Secretary
UAlberta Students Union and Community Learning Centre
- 1 year 5 months
Children
More activity by Jingjing
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When you're working remote, any chance to get together with colleagues is worth it. Tonight, I was able to have a nice goodbye dinner with Darryl…
When you're working remote, any chance to get together with colleagues is worth it. Tonight, I was able to have a nice goodbye dinner with Darryl…
Liked by Jingjing Z.
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Thank you for all the emails and notes of support; it means a lot to me. We are safe and sound and thank you to all the first responders that are…
Thank you for all the emails and notes of support; it means a lot to me. We are safe and sound and thank you to all the first responders that are…
Liked by Jingjing Z.
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Thank-you to the Trade Commissioner Service | Service des délégués commerciaux for inviting haskalife to participate in the inaugural 'Taste of…
Thank-you to the Trade Commissioner Service | Service des délégués commerciaux for inviting haskalife to participate in the inaugural 'Taste of…
Liked by Jingjing Z.
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Thanks to everyone at Edmonton Global for such a thoughtful note on my time as VP Global Marketing and Communications. I was regularly asked “what do…
Thanks to everyone at Edmonton Global for such a thoughtful note on my time as VP Global Marketing and Communications. I was regularly asked “what do…
Liked by Jingjing Z.
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My 15yr old is leading Year Two of her program, #MyShanghai. She brings teens to where she grew up, so they can experience “her Shanghai” firsthand.…
My 15yr old is leading Year Two of her program, #MyShanghai. She brings teens to where she grew up, so they can experience “her Shanghai” firsthand.…
Liked by Jingjing Z.
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Not long ago, Western countries viewed China primarily as the world's factory. However, over the past decade, this perception has gradually evolved…
Not long ago, Western countries viewed China primarily as the world's factory. However, over the past decade, this perception has gradually evolved…
Liked by Jingjing Z.
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WE DO GYM. Yesterday we launched our spanking new brand platform and it's fair to say the reaction has been overwhelming (in the best possible way).…
WE DO GYM. Yesterday we launched our spanking new brand platform and it's fair to say the reaction has been overwhelming (in the best possible way).…
Liked by Jingjing Z.
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OpenTable's all-Gold Women C-Suite of Debby Soo, Susan Lee, and Amy Wei prove that confidence, deep industry knowledge, mutual empowerment, and…
OpenTable's all-Gold Women C-Suite of Debby Soo, Susan Lee, and Amy Wei prove that confidence, deep industry knowledge, mutual empowerment, and…
Liked by Jingjing Z.
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