Mel Buenaventura
Greater Vancouver Metropolitan Area
1K followers
500 connections
About
I'm a collaborative, trusted, humorous, energetic, driven and creatively passionate, left-/right-brain Marketing Communications Professional. Also, I have an honours/continuing education, extensive digital/traditional B2B knowledge and experience in various spaces such as technology products and SaaS. Further, I've worked and volunteered for non-profits.
Expertise:
Strategy | Branding | Lead Gen | Content Writing/Editing | SEM/SEO | Analytics | Automation
GTM | Google Adwords | Social Media | Email Mktg. | Research | Graphic Design | Print | Photography
Events/Trade Shows | RFP Content | Budgeting | Staff/Contractors Mgmt. | Project Mgmt.
Managed and executed local, national and international MarCom projects, and cross-functionally collaborated with principals, marketing colleagues, engineers, product managers, sales agents, clients and suppliers.
Accomplishments lead to various successes, for example:
• Aligned corporate objectives with marketing communication strategies, tactics and KPIs reported monthly.
• Strategized and executed B2B branding campaigns that delivered a textual and visual vocabulary across the corporate omnichannel.
• Delivered lead generation that utilized SEM/SEO, thought leadership, social media, blogs, trade shows, and email marketing/CRM campaigns.
• Initiated B2B social media, strategy pilot project that evolved creating awareness for a company of 2.5K employees throughout North America.
• Managed sizable departmental budget, maintaining targets and identifying ways to cut costs.
• Practiced marketing consulting and freelance photography with various continuous and repeat clients.
Highly adaptable to new industries and technical concepts, then incorporate and execute those new findings to marcom-related strategies and tactics to meet organizational objectives.
I can provide great references, where some are in the Recommendations section below.
Blog: NewBrandThinking.ca
Marketing Portfolio: CogitoErgoShoot.com/Musings/Marketing
Photography: CogitoErgoShoot.com
Instagram: @CogitoErgoShoot
Education
Organizations
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American Marketing Association, BC Chapter
Professional Member
- Presentwww.BCAMA.com
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Society of Graphic Designers of Canada
Associate Member
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Canadian Marketing Association
Do you need help navigating the intricacies of Canada’s anti-spam (CASL) and privacy laws so you can understand digital communication rules and confidently engage with your audience? Tailored for marketers and facilitated by CMA Committee experts, this interactive session offers a comprehensive overview that is practical and easy-to-understand. You will benefit from: - Insights on when CASL and privacy laws are triggered, including how they apply to different sectors such as charities and non-profits. - Tips to help ensure compliance in some of the most common and challenging marketing scenarios. - Interaction with leading Canadian subject matter experts who will answer your questions. Access to the session recording and resource take-aways. Register now: https://lnkd.in/gNG8WVEh #CMA #CASL #Training #Marketing #ProfessionalDevelopement #DigitalCommunication
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Surepoint Group
Our website has a fresh new look! We've revamped our design to make your journey with us even more enjoyable. But guess what? This is just the beginning! This summer, we'll be adding more. Be sure to check back often. https://surepoint.ca/ Take a look and let us know your thoughts on the new design in the comments below. #SurepointGroup #WebsiteRefresh #NewLook #StayTuned #SummerBuildOut
2 Comments -
The Prince Albert Daily Herald
Letter to the Editor: Canada should adopt PR system Dear Editor, Do you distinguish between jealousy and envy? I do. Jealousy is wanting something someone else has and not wanting them to have it. Envy, on the other hand, is wanting something someone else has while being fine with them having it too. I envy the quality of democracy in Belgium, Denmark, Finland, Iceland, Ireland, the Netherlands, New Zealand, Norway, Sweden, and Switzerland. These countries, among others, use proportional representation (PR) to elect their national legislatures. PR ensures political parties win seats based on the percentage of votes they receive. This system encourages people to vote because they know their vote truly counts. In Canada, a dispiriting 50% votes elect no one; in Belgium, it’s less than 5%. #highervoterturnout #LettertotheEditor #opinion #PRsystem #Saskatchewanelection #vote
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Business Analysis School™️
Since we shared the exciting news about the Six Figure Business Analyst Book Launch and Workshop Tour, our inbox has been buzzing! The waitlist is open but here's the thing! I will only be visiting the cities with the highest number of registrations. Have you joined the waitlist to ensure Eno Eka & Business Analysis School will be coming to your city to teach a workshop? The choice is yours. Currently, the only cities in the running to be chosen are Calgary, Toronto, Lagos, Abuja & Portharcourt. We will only take this exclusive in-person workshop to the cities with the most registrations. Hurry up and join the waitlist here: https://lnkd.in/dD3z4qm2 Here’s what you’ll walk away with: - Exclusive Insights: Get the inside scoop on the 12 steps that have helped countless professionals land six-figure business analyst jobs. - Hands-On Learning: This isn’t just a lecture. You’ll engage in practical exercises that you can implement right away. - Network with Peers: Connect with like-minded professionals who are on the same journey as you. - Signed Book & Workbook: Take home a signed copy of my book and be the first to receive the accompanying workbook. Don’t miss out, join the waitlist and be among the first to get discounted access to this workshop. All you have to do is provide your details & tell us which city you will be attending. Looking forward to meeting you in person! Best, Eno Eka
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