Marlie McLaughlin

𝗕𝗿𝗼𝗼𝗸𝗲 𝗛𝗲𝗻𝗱𝗲𝗿𝘀𝗼𝗻 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝗲𝗻𝘀: 𝗧𝗵𝗲 𝗢𝘁𝘁𝗮𝘄𝗮 𝗦𝗲𝗻𝗮𝘁𝗼𝗿𝘀’ 𝗕𝗼𝗹𝗱 𝗠𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝗔𝘁𝗵𝗹𝗲𝘁𝗲–𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Last week, the NHL’s Ottawa Senators partnered with local golf legend Brooke Henderson to deepen its ties to the community and engage with new fans. With a mixed history of fan engagement and bottom third attendance numbers, the move signals a shift as the Senators aim to align with a homegrown hero to solidify their presence in Ottawa. Similar collaborations have been explored in the past with varying degrees of success. By leveraging Henderson’s local roots and fandom, the Senators have a unique opportunity to appeal to both hockey and golf fans, all while it expands its reach & fosters local pride. For this partnership to succeed, the Senators must focus on creating genuine connections with fans. Leveraging Henderson both in-arena and at community events will boost visibility, but authenticity is key. Her role as an Ottawa Senators fan should be central to all messaging, and the content that is created must link her love of the game with her established place in the Ottawa community. Engaging fans through meet and greets, community outreach and initiatives supporting women’s sports will help elevate both the team’s brand health and long-term impact of the partnership. The Senators will want to approach this deal with a long-term vision instead of aiming for short-term results. Prioritizing brand building and the advancement of women’s sport will be a key to success. Building partnerships like these take time to grow organically, and patience will be rewarded in the end. It’s great to see a market like Ottawa think differently about how to engage with its fan base. This partnership will allow the Club to expand its influence in the region and bring Senators hockey to more fans moving forward.  

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Jade Street Consulting Inc. has rolled out its "Test" program for Sports Nutrition clients! What does this mean? - 3 months at an EXTREMELY low rate for National coverage. - If we get a PO in the 1st three months, it will become a contract. -The whole contract is cut if we don't get a PO in 3 months. What does this include? -Pitches to the top 10 Sports Nutrition distributors. -Pitches to Vitamin Shoppe & GNC. -Pitches to the top 100 Sports Nutrition stores and Gyms nationwide. 🎉 Send me a message for more details 🎉 #sportsnutrition #preworkout #supplements #snacks #cpg #cpgbrands #cpgindustry #beverages #energydrinks #sales #brokers #ceo #womanownedbusiness #growth

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𝗢𝗻𝗲 𝗺𝗮𝗻'𝘀 𝘁𝗿𝗮𝘀𝗵 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝗮𝗻'𝘀 𝘁𝗿𝗲𝗮𝘀𝘂𝗿𝗲 💎💰 Our friends at MLSE (Maple Leaf Sports & Entertainment Partnership) have listed some unique items on their Marketplace, Real Sports Auction, proving that even the most unusual pieces can be repurposed into something extraordinary. Imagine owning a BBQ set crafted from game-used hockey sticks used by Toronto Maple Leafs stars like Mitch Marner and Matthew Kneis. Or picture having coasters, skate sharpeners, and bottle openers made from repurposed sticks. How about a cooler that once served the team at Scotiabank Arena? And yes, even garbage cans used by the Toronto Marlies in their locker room have found new life as coveted collector's items! These items are fantastic examples of how 'trash' can become 'treasure' for fans and collectors. It’s all about seeing potential where others see discard. So, next time you think an item has reached the end of its life, think again. With a bit of creativity, it could become something truly special. Ready to transform your trash into treasure?

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🚫🏴‍☠️ Integrity in Sports 🏅🇯🇲 Last week thru me for a loop. The drone issue that emerged with Canada and their coaches (2 of which I know personally very well). has not only tarnished their program (I’m gutted for the players) but opened up a proverbial “can of worms” with regards to leadership and potentially entrenched ethical issues. Having worked in a similar role with Jamaica (men and women) close to 10 years now, I can say with certainty that A) analysts and assistant coaches NEVER do anything without senior leadership direction and/or knowledge. It’s simply not how cohesive, unified staff work, especially during major competitions. B) all staff are aware of where everyone is at all times during competitions. You usually get sequestered in your hotel and at most are traveling to training and back or stadium and back. Each hour of every day is planned and coordinated. Meetings with staff, players, meals, message, medical, etc … all planned. Even down time is built in. So again, not being aware when someone leaves the hotel to go to another teams training session, for whatever reason, would be known to senior leadership. Recent claims from some Canadian coaches and media suggesting that such practices are common everywhere are simply not true. It’s not common place and absolutely WRONG. I have been responsible for scouting opponents for both women and men during World Cup qualifying, Concacaf qualifying and the last 2 Womens World Cups and can truthfully say that we have NEVER engaged in or witnessed any form of spying on opponents thru the use of drones or sneaking into training sessions. Hard work, video analysis, data analysis, …. watching 5-10 games from the opponent is how we draw our conclusions. To lump all the other countries into this to justify actions is poor. Finally, I feel very bad for my 2 Canadian friends (staffers sent home) who, imho …have been made to suffer the most. Both are “good people” that made poor decisions and will now have to pay for it. That being said, I don’t believe for one minute they acted rogue in their actions. Let's uphold the integrity of the game! ⚽️ #FairPlay #Integrity #Sportsmanship

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The WNBA (Women's National Basketball Association) is coming to Toronto with a franchise set to begin play in 2026. Here's what brands need to know👇 🏀The WNBA reached 5.7M  Canadians over the past 12 months, this new franchise will accelerate growth from coast-to-coast: https://lnkd.in/gtmBWBRv 🏆 The W is already a strong and established basketball property in the country - within and beyond the basketball landscape: https://lnkd.in/gpehc3bA 🎯The W's most engaged audiences represent important segments that brands will value connecting with through sponsorship: https://lnkd.in/gvUu5_JY 🚗I'm betting there will be a significant partnership announcement with an automotive partner before the franchise hits the court for the first time: https://lnkd.in/g8J-72kq 💰So what's an expansion sponsorship going to be worth? Reach out for a perspective. #sponsorship #wnbaintoronto

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The first Upon Further Review of the 2024 Blue Bombers season:

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Becoming the Headline Sponsor of AWC! As we gear up for one of the biggest Arm Wrestling events of the year in September in Toronto, Here's why becoming a Headline Sponsor can be a game changer for your brand: 1) Global world class athlete participation (both male and female) 2) Millions of combined global followers 3) Growing popularity 4) Diverse audience 5) Positive brand association 6) Media exposure 7) Community impact As Headline Sponsor, your brand will enjoy unique and flexible asset placement and activations. From event naming rights to branded content and athlete endorsements. There are numerous ways to integrate your brand into this huge event, and into the AWC long term. And in becoming our Headline Sponsor, you will also be aligning with a sport that embodies: 💪 Strength 💪 Determination 💪 Resilience It also shows your support for athletes and contributes to a positive perception among consumers. AWC is rapidly gaining a global audience through Pay Per View events and social media, reaching millions of passionate fans! Interest in discussing how our audience aligns with your target audience? DM me “SPONSOR” and I’ll send you a copy of our pitch deck. AWC will be streamed live on MILLIONS.co on Saturday Sep 7th, 6pm ET.

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The Canadian Hockey League (CHL) announced today that 149 CHL players have been listed in the NHL Central Scouting’s Final Rankings ahead of the 2024 National Hockey League (NHL) Draft, which is scheduled to take place in Las Vegas, Nevada from June 28-29. The 149 CHL players listed were the most of any development hockey league in the world, ahead of the combined 57 players from the USHL and U.S. National Team Development Program (NTDP). The CHL accounted for 20 skaters among the top-32 and three of NHL Central Scouting's top-five North American goalies. Among the CHL’s three member leagues, the Ontario Hockey League (OHL) and Western Hockey League (WHL) led the way with 57 players each. Specifically, the OHL had 50 skaters and seven goaltenders, while the WHL had 51 skaters and six goalies. Meanwhile, the Quebec Maritimes Junior Hockey League (QMJHL) rounded out the CHL contingent with 35 players ranked including 31 skaters and four goaltenders. The CHL is the top supplier of talent to the NHL. Last year, 141 CHL players appeared in NHL Central Scouting’s Final Rankings before 80 CHL players were selected (accounting for nearly 36% of all draft picks) at the 2023 NHL Draft in Nashville. READ MORE | https://lnkd.in/g2C4Mxpw

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