About
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I am a Data-Driven Marketer at heart, a Data & Analytics leader by trade, and a Customer Experience executive in practice.
With over 20 years experience working in management consulting, advertising, running my own start-up, and working client-side, I have accumulated a diverse set of industry experiences including Banking, Media, Automotive, Retail, CPG, QSR, Telecom and Tourism, among others.
Working with some of the best brands in the world, the biggest impact these experiences have had on me was the opportunity to leverage best practices and key learnings from one industry and applying them creatively to others.
As a marketing and analytics practitioner, my wheelhouse is designing and building powerful 1:1 personalized customer experiences that are powered by:
⚡ Big data - zero-party to 3rd-party, structured to unstructured
⚡ Advanced Analytics - AI and ML
⚡ AI-powered creative technologies - scaling content
⚡ Marketing Automation - cloud-based SaaS
⚡ Customer-centric insights - 360-degree view
In essence, creating WOW customer experiences! 🚀
As a marketing and analytics leader, my specialties (and passions) include:
✅ Building high-performance teams
✅ Modernizing brand and marketing capabilities
✅ Delivering mass personalization at scale
✅ Optimizing martech stack architectures
✅ Deploying marketing automation using AI/ML
Leading with a people-first and Team One mindset! ☝
I have an advanced degree in Mathematics & Statistics with a minor in Psychology and an MBA specializing in Marketing & Strategy. It just so happened that these fields happened to converge very serendipitously at exactly the time when marketing was becoming more digital, data-driven, and behavior-based.
I am passionate about all things marketing. In particular, I'm curious about how the intersection of data, technology, digital and psychology can create amazing customer experiences. I love discussing all this with like-minded people so if you're a data-driven marketing nerd like me, let’s connect!
Articles by Louis
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Should You Lease or Buy Your Customer Experience?
Should You Lease or Buy Your Customer Experience?
By Louis Cho
Contributions
Activity
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This post offers a valuable breakdown of different marketing leadership styles.🚀 I've found it incredibly insightful, especially as I resonate with…
This post offers a valuable breakdown of different marketing leadership styles.🚀 I've found it incredibly insightful, especially as I resonate with…
Liked by Louis Cho
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7 Types Of Marketing Leaders Credits to Louis Cho, follow him for more valuable content. ------ Here's the original post: Great marketing is not…
7 Types Of Marketing Leaders Credits to Louis Cho, follow him for more valuable content. ------ Here's the original post: Great marketing is not…
Liked by Louis Cho
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Over 4 years ago, we started Neo Financial on a scrap piece of paper. We built Neo because Canadians have been financially underserved for far too…
Over 4 years ago, we started Neo Financial on a scrap piece of paper. We built Neo because Canadians have been financially underserved for far too…
Liked by Louis Cho
Experience
Education
Licenses & Certifications
Courses
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HAVI Advanced Leadership Program
2014
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HAVI Emerging Leaders Executive Program
2016
Recommendations received
23 people have recommended Louis
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We have no shortage of good ideas and solutions. However, we do struggle in implementing them. My most recent text share some thoughts on the matter.…
We have no shortage of good ideas and solutions. However, we do struggle in implementing them. My most recent text share some thoughts on the matter.…
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Your visuals are on point—except for one thing... (let’s fix that before your next upload!) Do you... - spend hours perfecting your design? -…
Your visuals are on point—except for one thing... (let’s fix that before your next upload!) Do you... - spend hours perfecting your design? -…
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Leaders are the pilots of the company culture. Here is how we as leaders create a Culture of Empathy: ✈️ Regular Check-Ins: ↳Make it a habit…
Leaders are the pilots of the company culture. Here is how we as leaders create a Culture of Empathy: ✈️ Regular Check-Ins: ↳Make it a habit…
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