About
With more than 20 years in progressive positions in energy sector public affairs, policy and business management, Jacquie has led, facilitated and been part of teams working across industry and government. This includes progressive positions at Ontario Power Generation (OPG) where she served on the executive management team. She is president and managing partner of Querencia Partners Canada Ltd. and its subsidiary, Joule Communications. Jacquie also served as founding executive director of the Brilliant Energy Institute at Ontario Tech University.
A former journalist (1994-2003) and currently a fellow with the Canadian Global Affairs Institute, Jacquie writes and is a frequent speaker on energy policy and communications. She teaches reputation management in the McMaster University Master of Communications Management program. She is an adjunct professor in the Faculty of Social Science and Humanities at Ontario Tech, where she teaches energy policy. In 2021, she received the Howard A. Smith Outstanding Contribution Award from the Canadian Nuclear Society/Canadian Nuclear Association.
Articles by Jacquie
Contributions
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Here's how you can enhance your career as a freelance facilitator using technology and online platforms.
As with so much, it begins with purpose. What is the right tool for the intended outcome? And, similarly, who are the people you are engaging? If you need them to interact with the technology, will it be an enabler, distraction, or paralyze them with fear? Consider also flow. In in-person sessions, technology can strengthen engagement and presentation. Conversely, it can inhibit verbal conversations or networking. It can be helpful to balance technology with more traditional modes of engagement that get people walking around the room (keeping their minds sharper) and connecting verbally with others.
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How do you use data to optimize your reputation management?
Additional considerations: 1- Back up the truck: Before you define key messages, values and attributes to communicate, ensure you understand your business identity not just desired image: Your business goals, your company culture, your track record; these are the foundational pieces. Find the authentic story to tell about the outcomes, behaviours and actions of your leadership and employees. If there are problems, work with leadership to fix them, first. 2- Use data to predict your reputation trajectory not just measure it. The numbers don't lie. Look to the past to determine the future: credit rating reports, workplace incidents, project tracking reports, ethics breaches. Help your executive assess their reputation risk and opportunities.
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How can you get stakeholders and customers to support renewable energy?
If you do the homework to understand their specific system needs and how your solution fits, that will go a long way to strengthen credibility. Don't be the person with a hammer so everything looks like a nail. Your customers/stakeholders may not be as ideologically committed to renewables as you. Listen to hear what their deployment concerns may be and be open to working to mutually-beneficial outcomes (such as with communities and area landowners). Have an aftercare program that goes beyond installation and be reachable.
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What are some of the best practices for measuring and reporting the benefits of change management?
As you define your vision for the end state and the mission to get there, add in principles/values up front that will define your journey and the culture of change you will collectively build. Defining (as part of KPIs), the specifics of EDI, ESG and engagement ensures these are tracked, measured and done alongside the operational goals. Similarly, transparent objectives, a defined road map and frequent, reliable communication means everyone can see their role in the change and can anticipate the timing of change, reducing the inherent stress humans experience in the process.
Activity
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Looking forward to this interesting and timely conversation at the Ontario Energy Association Association of Power Producers of Ontario (APPrO)…
Looking forward to this interesting and timely conversation at the Ontario Energy Association Association of Power Producers of Ontario (APPrO)…
Liked by Jacquie Hoornweg, MCM, ABC
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"Reciprocity underlies everything from basic human kindness to the most complex trade systems. At its core, reciprocity is the simple idea of…
"Reciprocity underlies everything from basic human kindness to the most complex trade systems. At its core, reciprocity is the simple idea of…
Liked by Jacquie Hoornweg, MCM, ABC
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Media interview tip of the day: A media interview is NOT a conversation but it should sound like one. If it sounds like you're reading during the…
Media interview tip of the day: A media interview is NOT a conversation but it should sound like one. If it sounds like you're reading during the…
Liked by Jacquie Hoornweg, MCM, ABC
Experience
Education
Licenses & Certifications
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Accredited Business Communicator (ABC)
International Association of Business Communicators (IABC) Waterloo
Volunteer Experience
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Founding co-chair
Durham Climate Roundtable
- 1 year 2 months
Environment
The Durham Climate Roundtable (DCR) is a leadership body comprised of member organizations from across Durham Region, including regional and local government, as well as corporate and community organizations. It focuses on how individual organizations and citizens can take the necessary actions to achieve regional net zero goals. The Roundtable secretariat resides at the Brilliant Energy Institute at Ontario Tech University.
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Board Member
UNENE - University Network of Excellence in Nuclear Engineering
- 1 year 11 months
Education
The University Network of Excellence in Nuclear Engineering supports advancement of research and education in Canada and internationally to strengthen nuclear excellence in all facets of operations and projects to strengthen sustainability and value from nuclear in clean energy systems. As a board member, I am committed to strengthening the contribution of Ontario Tech University, its professors and students in this pursuit and to support collaboration amongst the universities, UNENE's industry…
The University Network of Excellence in Nuclear Engineering supports advancement of research and education in Canada and internationally to strengthen nuclear excellence in all facets of operations and projects to strengthen sustainability and value from nuclear in clean energy systems. As a board member, I am committed to strengthening the contribution of Ontario Tech University, its professors and students in this pursuit and to support collaboration amongst the universities, UNENE's industry members and its partner organizations. Together, we work to develop a people-centred and effective net-zero transition and to strengthen Canada's contribution as a valuable global clean energy partner.
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Director
Council of the Great Lakes Region
- 3 years
Economic Empowerment
CGLR's mandate is to collaborate with organizations working in the region to highlight, enhance and support their projects and to to inform state, provincial and federal decision makers in both countries about the region’s long-term economic, social, and environmental goals. It strives to play a leadership role in connecting private, public, and not-for-profit actors across the region, cultivating a strong regional voice to promote shared interests and solutions to our common challenge.
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Advisory Committee Member
Greater Toronto Marketing Alliance
- 1 year
Economic Empowerment
The GTMA is a public-private partnership that serves as the key point of contact for businesses exploring opportunities in the Greater Toronto Area (GTA). The partnership brings together the 29 municipalities and regions in the Greater Toronto Area, the governments of Ontario and Canada, several not-for-profit organizations, and a broad cross section of private sector corporations.
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Public Affairs Advisory Committee Member
Canadian Nuclear Association
- 6 years
Economic Empowerment
The Canadian Nuclear Association (CNA) is a non-profit organization established in 1960 to represent the nuclear industry in Canada and promote the development and growth of nuclear technologies for peaceful purposes.
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Board Director
Ontario Energy Network
- 2 years
Education
The OEN was formed to create an environment to facilitate increased communications, dialogue and networking opportunities for Ontario's energy sector.
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Public Affairs committee member
Canadian Electricity Association
- 4 years
Economic Empowerment
Founded in 1891, the Canadian Electricity Association (CEA) is the national forum and voice of the evolving electricity business in Canada. The Association contributes to the regional, national and international success of its members through the delivery of quality value-added services.
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Director (board chair 2008-2010)
Durham Strategic Energy Alliance
- 5 years
Economic Empowerment
DSEA addresses the energy challenges facing Ontario and Canada as an active participant in the global quest for clean, sustainable, affordable energy solutions. Durham Region has been home to a wealth of energy-sector expertise for more than 40 years, combining progressive government and a knowledgeable and supportive host community. During my time as chair of DSEA we also launched the Spark Centre, an innovation incubator serving Durham Region and Northumberland County through a successful…
DSEA addresses the energy challenges facing Ontario and Canada as an active participant in the global quest for clean, sustainable, affordable energy solutions. Durham Region has been home to a wealth of energy-sector expertise for more than 40 years, combining progressive government and a knowledgeable and supportive host community. During my time as chair of DSEA we also launched the Spark Centre, an innovation incubator serving Durham Region and Northumberland County through a successful funding bid to the Ontario Network of Excellence (now Entrepreneurs).
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Advisor
Durham West Arts Centre Foundation
- 2 years
Arts and Culture
The Durham West Arts Centre is a ‘hub’ organization working to establish links with artists, arts groups and arts lovers. The Foundation is working to help build the infrastructure for a permanent arts centre in Ajax-Pickering.
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Join now to viewMore activity by Jacquie
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Energy security and climate objectives have triggered a global reconsideration of nuclear technologies in meeting those key global goals. Clean…
Energy security and climate objectives have triggered a global reconsideration of nuclear technologies in meeting those key global goals. Clean…
Liked by Jacquie Hoornweg, MCM, ABC
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Sasha Istvan writes that while many Canadian infrastructure projects struggle, Canada’s nuclear industry is rewriting the narrative on large-scale…
Sasha Istvan writes that while many Canadian infrastructure projects struggle, Canada’s nuclear industry is rewriting the narrative on large-scale…
Liked by Jacquie Hoornweg, MCM, ABC
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We’re underway at World Nuclear Symposium! Kicking off with CNA President and CEO John Arthur Gorman, ICD.D speaking with Sama Bilbao y Leon, DG of…
We’re underway at World Nuclear Symposium! Kicking off with CNA President and CEO John Arthur Gorman, ICD.D speaking with Sama Bilbao y Leon, DG of…
Liked by Jacquie Hoornweg, MCM, ABC
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Canada represented on WNA symposium high level opening panel. looking forward to another great event! #NuclearSympo
Canada represented on WNA symposium high level opening panel. looking forward to another great event! #NuclearSympo
Liked by Jacquie Hoornweg, MCM, ABC
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Very productive few days in London UK with Ontario’s Energy Minister Stephen Lecce and some of the leadership of the Canadina Nuclear industry -…
Very productive few days in London UK with Ontario’s Energy Minister Stephen Lecce and some of the leadership of the Canadina Nuclear industry -…
Liked by Jacquie Hoornweg, MCM, ABC
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It was great being invited to speak with Canadian and UK nuclear industry representatives in London, UK with my colleague Christopher Gully thank you…
It was great being invited to speak with Canadian and UK nuclear industry representatives in London, UK with my colleague Christopher Gully thank you…
Liked by Jacquie Hoornweg, MCM, ABC
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I’ll be in Philadelphia next week for the Nuclear Energy Institute’s Nuclear Energy Assembly. I’m honored to be part of a panel about setting up…
I’ll be in Philadelphia next week for the Nuclear Energy Institute’s Nuclear Energy Assembly. I’m honored to be part of a panel about setting up…
Liked by Jacquie Hoornweg, MCM, ABC
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🌟exciting return after summer break 🤗 I was thrilled to come back from the summer holidays to find a special delivery waiting for me - 📝 a paper…
🌟exciting return after summer break 🤗 I was thrilled to come back from the summer holidays to find a special delivery waiting for me - 📝 a paper…
Liked by Jacquie Hoornweg, MCM, ABC
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Hello London! Very happy to be back to my homeland for a week focused on opportunities for collaboration and partnership between the Canadian and…
Hello London! Very happy to be back to my homeland for a week focused on opportunities for collaboration and partnership between the Canadian and…
Liked by Jacquie Hoornweg, MCM, ABC
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I am very excited and honoured to be starting the role of VP, Human Resources at the IESO in two weeks! I look forward to working with business and…
I am very excited and honoured to be starting the role of VP, Human Resources at the IESO in two weeks! I look forward to working with business and…
Liked by Jacquie Hoornweg, MCM, ABC
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