David Tyldesley

4 Reasons your boss should pay for you to attend PharmaBrands:The Age of AI.   1. Because you won’t quit! A recent LinkedIn survey found that 94% of employees would stay longer at a company if it invested in their career… I mean, your boss doesn’t want you to resign, do they?! 2. Heck, they’ll MAKE money! IDC reports that GenAI will increase marketing productivity by 40% in the next 5 years. Depending on what you make, if you are even 0.5% more efficient after the conference your company will be ahead of the game by sending you. 3. You need this! Learning from within your organization can only go so far, getting information, insights and inspiration from other sources is key to growth. A recent article in Forbes stated that 55% of employees felt they need additional training, outside of what their company offered, to perform better in their roles. 4. It will fire you up! An NIH study (and those folks don’t mess around with their studies!) revealed that networking reduces work-related exhaustion and increases job satisfaction, career optimism and career satisfaction. Doesn’t your boss want you to be less exhausted and more optimistic?   I mean, with those stats it is hard to imagine any good manager saying “no” when it comes you approving you heading to PharmaBrands:The Age of AI on June 18th. And if they need a nudge, Early Bird pricing ends on Friday... don't delay!

25

2 Comments

Pumped to be in Toronto today for Shopify editions.dev with Barrel CTO Wes. If you're here - come say hi 👋🏼 If you haven’t had a chance to check out the 150 product updates in Shopify’s bi-annual release, Summer Edition '24, check it out here: https://lnkd.in/gETbX_2P It’s hard to believe we’ve been helping brands launch on Shopify since 2009. A lot has changed in the last 15 years. It's no longer enough for brands to invest in their website alone—they need to meet their customers where they are to succeed. As an agency, Barrel has evolved from focusing solely on a client’s website to examining the entire customer journey, seeking opportunities to enhance how customers shop and experience the brand across touchpoints. Many of our clients are CPG brands, making this approach even more relevant. These days we're working on building Shopify B2B E-Commerce storefronts, designing Amazon content, creating personalized email/SMS flows, and implementing Shopify POS. Shopify has continually evolved with merchants' changing needs and customers' buying patterns. They’re not afraid to embrace partnerships like Amazon Buy with Prime while investing the same energy in POS and B2B that got their core e-commerce offering to where it is today. The Summer ’24 Edition is aptly titled ‘Unified’ and, as usual, it’s a lot to digest. The addition of a “Top 10” summary this year is a great starting point. Among my favorite updates are unified & tailored Markets experiences across B2B and retail, store credit availability, split shipping in checkout, and seamless store pickup between POS and DTC. I'm eager to dive into the Summer Edition '24 with our team over the next few days and uncover new opportunities to enhance our clients' commerce experiences. Subscribe to my newsletter for a weekly look at what I'm building and learning in agency leadership, life, and e-commerce: https://lnkd.in/eJU8Zpt

52

5 Comments

I was interviewed on the CBC today about the role of customer reviews in customer's buyer decisions. Listen here: https://lnkd.in/gVQuib8u Thanks to Meegan Read and CBC/Radio-Canada! #CX #Capterra #customerexperience #customerreviews

10

9 Comments

I redesign businesses. I do it through a systematic, governed approach that includes experts in project management, business process design, data modelling, and software implementation. Architecture, Engineering, and Construction companies have an interesting challenge that they have to tightly couple "project" management with "product" management. Once you've done that, you operate at a state of high efficiency with high visibility. Consolidated systems, integrated processes, consistent project management. Come see me speak on the topic, or come say hi at booth 229.

1

🌱#Waterloo’s tech landscape is thriving thanks to our key hubs and accelerators. ➡️Communitech drives success as #Canada’s top innovation hub ➡️Accelerator Centre excels as Canada’s #1 private business accelerator ➡️Velocity supports early-stage entrepreneurs in building companies that scale ➡️Medical Innovation Xchange bridges the resource gap for #medtech startups Discover how these organizations and others contribute to our tech ecosystem: https://hubs.ly/Q02Kfr0_0

29

1 Comment

Vancouver speaker nominations requested for Aug / Sep event. See speaker brief in comments. Last week, I hosted a pilot mini-event "AI Ethics & Law Current Events Roundtable" in Toronto that got great overall feedback. So, I'm planning a full-scale event here in Vancouver. I have one out of four panelist slots open, and I'd like to consider speakers I have yet to learn of. Panelist requirements: 1. Must have substantial hands-on-keyboard experience with modern AI tech stacks. 2. Must have active production users of an AI-native product or service. 3. Does not have to be an executive or leader, but must be able to be articulate, stay concise, and adhere to strict rules of debate. Two panelists are technology law professionals. Two will be engineers with relevant experience. 30min networking; 45min panel; 45min networking. If you are interested in attending, DM me your preferred email to be notified. I plan to have fifty seats, and based on interest they may fill to capacity.

34

2 Comments

Heading into 2024, I made a goal to expand my in-person speaking network and experience 🗣 To be able to do it at home in Vancouver with three Marketers who have been sources of support, feedback, and top notch humans over many years is pretty special 💜 Looking forward to taking the stage later this week with Maria Osipova, Katie Berg and Liam Cannon as we get real about driving demand in 2024 (including some very spicy 🔥 draft titles for this panel), which current GTM challenges make influencer marketing a needed channel for both B2B and B2C, and practical tactics on how each of us are using it with our teams Still adding some discussion questions to our session in case we have extra time - what influencer marketing topics are your teams wondering about in Q2?

111

7 Comments