Chuck Lapointe

According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

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🎰Get out of the BigTech marketing casinos where the house always wins and your business loses!😡 A 15 minute call can change your business NOW! Put-Thru is a methodical, automated approach that will redefine your outreach to your market. 🤯We deliver real data clarity and transparency, coupled with a dogged approach to the smartest tech stack in the industry. We don’t offer gimmicky, short-term promises but instead, make 7 very specific guarantees- in writing! 🤑Take control and put your potential customers at the center of your marketing, not just at the bottom of the funnel. Click below to schedule a brief outline of what we do, how we do it and what we guarantee. You’ll be amazed at the difference. #digitalmarketing #adtech #smb

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After much headache in getting the accounts back from the previous agency, we SUCCESSFULLY got full control back to the brand owner. ✨ In 1.5 years, we scaled his: 🇺🇸 US store to $700k (99% increase) 🇨🇦 Canadian store to $360k (99% increase) ⭐ Going from distress to a 7-FIGURE BRAND - who says happy endings don't exist? The right marketing can unlock huge potential. #happyending #ecommgrowth #successstory

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Are you using Shopify's Shop app to drive more sales to your site? If you're new to it, it's a “digital shopping assistant” that serves as a way for your customers to bookmark your business, see what’s new in your shop and keep you top of mind, as well as track their orders from you. You can use it on desktop, as well as a mobile app. We just updated our post about the Shop app, including how to get your shop in Shopify’s Shop app, and how to get your customers to use it. We also cover what to check on to be sure your listing in Shopify’s Shop app is optimized: - Appearance - Tracking - Chat - Product reviews (these may be separate from your normal Shopify reviews!) - Post-purchase automations - Shop Minis - little apps to enhance your Shop app site - Shop Promise, showing accurate delivery dates Take a look at our blog post, to be sure you're using this well: https://lnkd.in/gbNXFUwV

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This is due to the Digital Services Tax Act, which took effect in Canada at the end of June. Other digital entities such as Etsy - see my post here: https://lnkd.in/gdhzhatm - and Amazon are also upping Canadian fees in the coming months. #ecommerce #advertising

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Shopify revolutionized e-commerce by focusing on the entrepreneur. Beehiiv is transforming media by focusing on the creator. Foster Greatness elevates voices by focusing on the individual impacted by foster care. Shopify empowered individual entrepreneurs in a world dominated by big box retailers and e-commerce giants. They created a space where you could build and launch your business in a matter of hours and look as good as any of your bigger, more funded competitors. Beehiiv is currently doing the same for creators in traditional media and publishing (if you aren't watching Tyler Denk build in public, I recommend you check him out). They put the tools, learning, and community in the hands of creators to create and monetize their knowledge in a way that has not been possible before. Foster Greatness also focuses on the individual impacted by foster care in a world often focused on agencies and foundations. Many individuals get left out of conversations, and we miss out on critical voices and experiences. We want to change that and provide a space for community, learning, and growth for every voice. On our next Thriver Story, Tony Parsons discusses the importance of valuing the individual experience!

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Looking to re-engage customers who purchased during BFCM 2023 but haven’t placed an order since? Here’s a simple way to get them back! 🔍 Segment Code for Shopify: orders_placed(amount_at_least: 20, since: 2023-11-23, until: 2023-11-27) = true AND orders_placed(since: 2023-11-28) = false 💥 What to do next: Use this segment to target your lapsed customers with a tailored email campaign! Offer them a personalized discount, highlight new products, or simply remind them why they loved shopping with you in the first place. 🔥 Pro tip: Include a subject line like, "We miss you! Here's something special just for you." Personalized emails based on their previous purchase behavior can drive re-engagement and increase repeat purchases! #ShopifyTips #BFCM2023 #CustomerEngagement #EmailMarketing #ShopifyHack

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