Cansu Ostojic

We partnered with Invafresh to enhance grocery store operations globally! Invafresh's core platform, the Fresh Retail Platform, is the backbone of over 25,000 grocery stores across 15 countries. From forecasting to sales and waste reduction, it empowers stores to thrive. Interpix took on the challenge of harmonizing the extensive capabilities of the platform into a seamless user experience. We introduced streamlined workflows, consolidated reports, and personalized experiences to enhance usability and efficiency. Discover how our redesign of the Fresh Retail Platform enhanced the grocery management landscape! Check out the full case study for insights into our journey and the incredible results achieved. #UXDesign #UserExperience #DigitalChange

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So you lowered your prices - great! But what else can you do to amplify its impact? Do this to maximize halo - like this ad from IKEA we're LOVING. Lower prices is a great news story and should be celebrated! Too often when retailers make the investment to lower prices, they hardly talk about it outside the store. Sure the people who already shop you might notice it - but some of those people were going to buy it anyway! What about everyone else? Drive a one-two punch with price investment AND follow it up with mass media. Invest in the win, and halo it across the whole store. Amplify the impact with better price perception across the board. This is just *chef's kiss*! #pricingstrategy #price #ad #priceperception #retailstrategy #lowerprices https://lnkd.in/eTJGCNmV

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ICYMI VIDEO: Craig Patterson, Publisher of Retail Insider, interviews Stephen Bailey, Chief Marketing Officer of iconic Vancouver-based footwear brand John Fluevog. They discuss the evolution and unique positioning of John Fluevog Shoes within the footwear industry. Bailey reflects on his 20 years with the Vancouver-based company, emphasizing its dedication to creating “unique soles for unique souls.” He describes how the brand’s independent spirit and medium size allows for a personalized connection with customers, which is central to its retail strategy. Bailey also discusses Fluevog’s choice to manage its retail distribution through 24 stores globally, after a shift away from wholesale due to the desire to control brand presentation. Their discussion shifts to the significant impact of the pandemic on retail strategies, where John Fluevog Shoes quickly adapted to changing consumer behaviours and increased its focus on direct-to-consumer sales. This shift included enhancing the online shopping experience and integrating store-based fulfillment to maintain inventory efficiency and customer engagement. Bailey points out the importance of in-store experience in creating lasting customer relationships, sharing anecdotes that demonstrate the brand’s commitment to exceptional service and community building among “Fluevogers.” They then discuss John Fluevog’s approach to collaborations and innovations in the footwear industry. Bailey highlights partnerships with iconic designers and how these collaborations reflect the brand’s authentic approach to fashion. Looking to the future, he speculates on the trends including customization and on-demand footwear, suggesting that John Fluevog Shoes is well-positioned to adapt to these evolving industry dynamics due to its agile business model and commitment to unique, high-quality designs. https://lnkd.in/g9UBNvAG #business #news #retail #shoes John Fluevog Shoes

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In Their "Deinfluencing" Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging, New Report Finds — PRBuzz.co — Based on a mobile-first, conversational #survey of #750 Gen Zs in the #US and #Canada a #2024 #research #study from Rival #Tech and Reach3 Insights #found that #social #medias #role in #purchase #discovery is increasing, but it is only one #step in a #long and #complex #buying #journey The research also suggests that #hype for #influencer #marketing may be #starting to backfire, with nearly #50 of Gen Zs #saying they are "not very likely" or "not likely at all" to buy something recommended by influencers. VANCOUVER, BC, May 29, 2024 Research from Rival Tech and Reach3 Leveraged Conversational Research to Uncover How Socio-Economic Forces Like Inflation are Impacting Gen Z Shopping Attitudes and Behaviors in 2024 Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z's attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty. "To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that's aligned with their expectations and behaviors," said Andrew Reid, CEO and Founder of Rival Technologies. Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media's role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4% complete the purchase directly through social channels. In contrast, 88.2% buy via online marketplaces

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