Asad Zaman
Canada
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Tyler McIntosh
Let's talk ICP. This week I have spoken with 3 clients about it, and it was a topic of conversation with a couple folks at a recent GTMfund dinner in Toronto. The common thread is that most Sales orgs are not getting deep enough with their understanding of the market that they sell into. "𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐈𝐂𝐏?" Typical response: n# of employees, X industries, Y titles. Great data points, and helpful context when building lists. But there is no context here, no 'why', no triggers/signals/insert other buzzword that allows to actually know when our prospects need a solution. At the end of the day, we as sellers are solving specific problems with our products, and we are looking for organizations and contacts that are currently experiencing that exact problem. Company size, roles, and industries rarely paint that whole picture. So where do we start? When building out your ICP approach it's important to start at the top of the funnel, and work your way down. (Told you - big funnel guy) 𝐖𝐡𝐚𝐭 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐮𝐬𝐞 𝐮𝐬? 𝐖𝐡𝐲? Answer this by talking to customers, combing through existing customer reports, learning from churned orgs., and looking at the companies that came inbound to you. 𝐖𝐡𝐚𝐭 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐭𝐡𝐚𝐭 𝐥𝐞𝐭 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐞𝐧 𝐭𝐡𝐚𝐭 ^ 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐨𝐫 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐡𝐚𝐩𝐩𝐞𝐧? Raises, new hires, growth stages, public documents, social posts, changes in industry regulations are all examples of this. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐭𝐡𝐢𝐧𝐠 𝐦𝐞𝐚𝐧 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐨𝐥𝐯𝐞? If you cannot connect the dots here, you are likely coming across as far too generic in your messaging. The classic "why you, why you now" approach. 𝐖𝐡𝐨 𝐢𝐧 𝐭𝐡𝐨𝐬𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐛𝐮𝐲, 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞? 𝐖𝐡𝐲? Go back to the data, follow deals, talk to customers. Go through these questions and your prospecting will become much more targeted, which will lead to increased email and call metrics, and will likely book you a bunch more deals. Think about how many "no's" or no responses are the result of you reaching out to people who simply don't care. You can eliminate so many of those by paying more attention to your true ICP. How does your prospecting look today? Is your current iteration of ICP helping or hurting it?
478 Comments -
Trevor Lee
How can you get reps to start using the wealth of information you already have in your CRM to close more deals? Most companies have more information in their CRM than reps know how to use or where to look. It's overwhelming and often times it might not be clear if the information is updated or relevant. We've worked with managers at a few companies to identify specific pieces of information that can be powerful for reps when found and used at the right times. This is one of the benefits of integrating directly into Salesforce and Slack natively, where we know reps already live and make it easy to get a direct connection to relevant CRM data. Some examples include: - Searching for other companies in the same zip code to analyze what products they have purchased. - Finding deals with similar demographics ie. size/industry/champion and quickly looking through MEDDIC information. - Digging into product usage data for an account prior to a renewal call to understand upsell opportunities. What other data in your CRM should reps be using?
93 Comments -
Milka Randjelović
A question for Sales Leaders re: quotas - A friend in Medical sales just got their quota...halfway through May (almost halfway through the year). As a territory manager they hustled in 2023 and achieved 111% to quota. They were #4 in Canada and #1 in Ontario. Great, right? Wrong... As a reward, they were gifted with a 12% increase in quota not from previous year's quota, but from previous year's achievement, and to me this just doesn't make sense. 👉 This type of quota calculation rewards those who achieved 90% (or even lower ) 👉 Demotivates those high achievers - They used their relationships to get orders in before quarter/year end and those doctors won't be needing those products perhaps for 18 months 👉 Promotes #quietquitting - doing the minimum requirements of one's job and putting in no more time, effort, or enthusiasm than absolutely necessary 👉 Promotes mediocrity - the more I sell the more will be expected of me next year My friend is understandably demotivated. They are the first ones to help with any events, often being away from home on a weekly basis to help other colleagues with their events/sales. They no longer want to put in any extra work and are questioning the company and whether it may be time to leave. I would love to hear from Sales Leaders out there as to how you calculate quotas, what systems/products you use, and how you deal with employees who have questions.
112 Comments -
Michael Jay Gruenstein MBA
Enterprise Salespeople - just a friendly push (from someone who isn't impacted by your results but wants you to kick ass) May & June - time to fine-tune 😎 If, on average, you have a 6 month sales cycle - hopefully you rested up this long weekend.... It's GO time! Any Discovery Calls booked inside what's left of May & the month of June have a shot to close by Calendar Year End. Factor in some down time in July & August & December. This is when you want to: 🚀 review and own the heck out of next steps with ops inside your CRM 🚀work with marketing to provide timely and intelligent collateral for each stage gate of your ops 🚀ensure that decision makers are identified and introduced 🚀hammer away with your sales leader/founder the key accounts and get support 🚀build plans with your champions to get these deals to their natural close 🚀understand how market forces/head winds/corporate budgets etc might create a sense of urgency for prospects Good Luck & Go CRUSH Your Quotas - like only you can!!! AND make sure you have some personal activities for growth inside your daily calendar!!! That part is always non-negotiable!! If I can help - happy too! startupsalesgrowth.ca #sales #saas #saassales #founders #startups #startupsales #proptech #realestate #enterprisesales #ae #bdr #salesteams #salesculture #salesprocess #salescycle #salesstrategies #salestips #quotas #salesquotas #revenue #salesleadership #salespeople #worklifebalance #marketing #salesandmarketing #mentalhealth #salesprospecting #crm #nextsteps #coaching #b2b
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Claudio Fray
Your current customers are the biggest potential source of business 💛 I'm talking about building a Customer Success Revenue Factory with Nieves Canada. Unfortunately, Customer Success (CS) is often treated as an afterthought and seen as not so sexy by most in sales and marketing. BIG mistake. Nieves builds strategic CS teams with Ops / Product and Sales/Marketing, so that the customers get the BEST and the business grows because of that. So... how DO you drive growth with your exicisting customers? 👉 Have a clear strategy. How can you best service your customers? What is the goal and how are we going to get there? 👉 Who's on your CS team? What kind of skills do you need? When? In what phase? 👉 Is CS siloed, or is there collaboration with product/ops and marketing/sales? Nieves, I loved your MASTERCLASS. This was definitely more than a podcast. Check out this snippet and keep an eye out for the next episide of Growth Bites. Usually on Thursday, but this one's coming on Sunday 🚀 And of course, come nerd out with me some more with Growth Tribe. We're always sharing inspiring and instructional content to help you succeed as a professional and a business 🎯 #sales #marketing #customersuccess
689 Comments -
Beau Billington
Your GTM strategy may need an overhaul… What’s the warning sign? Revenue is declining and you are continuously replacing sales people. News Flash- Not even the best sales people can overcome a poor GTM strategy. The remedy? Hire a fractional CRO that can help you craft a well defined GTM strategy. Once a repeatable and scalable strategy is in place, you will be in a much better position to hire sales people that will actually sell. It’s really that simple. If you can arm them with the tools for success, they may just succeed.
74 Comments -
Kevin O'Donnell
It's getting to that time of year when your CFO sends an email asking for your help to save $1M or $10M in costs... It's a common tactic when Sales teams don't hit their H1 targets or when the Q3 and Q4 pipeline is looking weaker than expected. If you didn't fill your open headcount fast enough or spend your travel and training budget, you might start to panic and scramble to protect your budget. It's tempting to keep your head down and remain out of sight, hoping you will stay off the Finance team's radar. There's a better way to approach this. A company-wide push for cost savings is a golden opportunity to bring attention to your best ideas. Here are 5 ways you can seize it: 1️⃣ Volunteer to swap some open headcount for outsourced or contingency spending. If you believe your headcount may be trimmed anyway, lean into it by proposing to trade in a portion of your open headcount for agency or outsourced spending. It can help secure your remaining open headcount while simultaneously accelerating your key projects with external resources 2️⃣ Ramp up short-term spending on opportunities with strong ROAS & LTV:CAC. Although your CFO wants to cut costs, spending for revenue growth is a more efficient way to achieve this. Do you have strong Marketing channels where you can accelerate customer acquisition with more paid search spend? Perhaps you've been holding back on Mobile ad spend or non-English paid search - this is the right time to make a case for highly focused investment. 3️⃣ Modernize your tech stack. If you haven't overhauled your technology stack in the past 3 years, take a look at some modern tools and platforms that can eliminate manual effort or reduce high third party spend. It's the perfect time to consolidate and overhaul your use of technology. 4️⃣ Ask for your vendors help. Don't wait until your budget is cut to renegotiate contracts and service agreements with your vendors. They are experts in their field - ask for their ideas and suggestions to reduce costs or gain efficiencies. Ask your web developer agencies how you can reduce costly manual work with routine processes and standardization. Ask your localization agency how AI and Machine Translation can make your budget go farther. 5️⃣ Fast-track revenue growth opportunities. Where are the low-hanging fruit opportunities to expand or grow revenue in your team? Consider adapting your roadmap to fast-track initiatives that drive monetization and lower churn. Perhaps you can repurpose open headcount towards initiatives that have strong revenue potential. How else have you approached company-wide cost saving goals?
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