How do you increase brand awareness among people who move fluidly between devices and platforms? Optic 2000 and its agency, Arena Media, took an omnichannel approach on our platform, integrating video, TV, audio, display, and programmatic digital out-of-home to drive great results: https://bit.ly/4expPBx
The Trade Desk
Technology, Information and Internet
Ventura, CA 208,515 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Employees at The Trade Desk
Updates
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Inside this edition of The Current: - Political advertisers aiming to reach swing voters could consider the power of audio channels to cut through the noise of TV ads. - Adam Heimlich, founder and CEO of Chalice Custom Algorithms examines Google’s strategy around privacy in light of the Google ad tech antitrust trial. - As live sports streaming viewership in the U.S. steadily rises, new research reveals why marketers may have better odds reaching sports fans. - On this special edition of The Current Report, Marketecture Media's Ari Paparo dives into why he thinks the Google trial judge will rule in favor of the government and what the next steps could be for the digital advertising industry.
Life after the Google trial
The Trade Desk on LinkedIn
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The Trade Desk reposted this
In a climate where the daily news cycle is turbulent and brand safety is a prominent issue for brands, it’s important that advertiser and publisher partnerships are on strong footings. Thomson Reuters' Josef Najm and SAS' Mibbie Plouvier join The Current Podcast to describe how their partnership has evolved and how trust plays a vital part as they navigate topics that range from new identity solutions to ad monitoring: https://bit.ly/3ZN5Ha0 #programmatic #advertising #digitaladvertising
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Next week, our executives will be speaking at Advertising Week NY on various industry topics such as how to unlock the potential of media networks beyond retail, using market level intel to optimize national reach, and how to harness the power of data collaboration. Register to attend: https://bit.ly/4eKJCNH #AWNewYork24
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Advertising in pharmaceuticals is notoriously challenging. Regulations vary by region, and products geared toward consumers versus health care professionals require different strategies. But spending in the category is expected to grow as pharmaceutical advertisers embrace digital marketing. Quality controls are paramount for a category targeting prequalified audiences in premium inventory. Our latest platform update offers brands a prescription for quality through several new platform solutions.
3 Tools for Pharma and Healthcare Brands | The Trade Desk
thetradedesk.com
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Things change fast, make sure your advertising changes with it. Stop locking yourself into ad buys. Adjust every aspect of your advertising — at any point in your campaign — with our platform. Learn more: https://bit.ly/3TCHWOa
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Push Digital Group leveraged an omnichannel approach featuring CTV, audio, and mobile to help raise awareness among voters for a U.S. political candidate. Impact was measured with a brand lift study designed for political campaigns, and the results enabled the agency to optimize its targeting and creative strategies, increasing favorability by 13.9% and intention-to-vote scores among constituents. https://bit.ly/4eMdZTL
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Inside this edition of The Current: - The Department of Justice is making the case that Google gave publishers no choice but to do business with it by maintaining a monopoly over several ad tech markets. - Heritage brands are uniquely qualified to lean into nostalgia and appeal to multiple generations. - On this special edition of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case in Google's adtech antitrust trial. - United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Mike Petrella joins The Current Podcast to explore how first-party data could change the future of people’s travel experiences.
The Google ad tech trial explained
The Trade Desk on LinkedIn
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The Trade Desk reposted this
United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. This week on The Current Podcast, United's Managing Director, Strategic Partnerships, Mike Petrella explores how networks can differentiate themselves, why the lines between what’s endemic versus non-endemic are being blurred, and why that ad experience isn’t limited to in-flight journeys: https://bit.ly/3MWvg0X #advertising #retailmedia #digitaladvertising
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