Sampler

⚡ ⚡ We're going into hump day with this Sampler super fan's energy! Dee, one of our Canadian audience members, LOVED receiving her Sampler box filled with Tetley tea, Nestlé Carnation hot chocolate and Good To Go snacks! Want your brand featured in our next box? Be in touch! #marketing #shoppermarketing #digitalsampling #usergeneratedcontent #emergingbrands #cpgmarketing

We at Sampler are so excited to welcome Mustafa Latif and Sabrina Rose Baldassarra to the team! Mustafa and Sabrina are joining the team as Account Executives and will be supporting our brand partners in the development of impactful digital sampling campaigns. Join us in welcoming them to the team. We can't wait for you to meet them! 👏👏👏 #samplerfam #newrole #team

Trial works! Every marketer will agree that getting a product into a consumer's hands is the best way to promote a product. Sampler's targeted and measurable approach just makes every sample work a little extra harder for you! Planning a sampling program? Be in touch: https://lnkd.in/eEHW6pSP #marketing #brandmarketing #ecommerce #emergingbrands #consumerpackagedgoods #innovation

🛒 🛒 We are thrilled to announce that our partnership with Kroger has expanded to Fred Meyer and Ralphs Grocery Company banners nationwide. Brands can leverage our #digitalsampling program to target the most active Kroger, Fred Meyer and Ralphs shoppers and deliver them a free product trial delivered directly to their home. The best part is, our Sampler X Kroger digital sampling program has closed-loop attribution that can help brands measure the ROI of their program precisely thanks to our integration with 84.51˚. Learn more here: https://lnkd.in/gjQqKpQt #shoppermarketing #kroger #retailmedia #productdiscovery #marketing #martech #promotions #brandmarketing #ralphs #fredmeyer

Launching a new product this year? Research shows that only 1 in 20 new product launches will succeed. A well-designed and executed launch campaign is critical if you want to avoid being one of the 19 that don't succeed. That's why we've pulled together a product launch checklist to help you get started and make your next product launch just a little easier. Want more tips for your product launch? You can find the link to our latest article in the comments. #marketinginnovation #cpginnovation #cpgmarketing #productlaunch

“Sending our samples directly to consumers created a uniquely curated experience that allowed us to build awareness in a much more meaningful way vs other sampling tactics like in-store demos.” - Kendall Miller, Director of Marketing, Wild Planet Foods Wild Planet levelled up its product discovery strategy with Sampler to create meaningful impact for the brand: ⭐️ Drove 92x higher conversion to purchase rate vs. control group with Sampler's Kroger eCommerce sampling ⭐️ 98.8% of sample claimants hadn’t purchased from the brand before ⭐️ 62% of claimants opted in to receive marketing emails from the brand Want to learn how they did it? 👇 https://lnkd.in/gwryUS3n #digitalsampling #sampling #marketinginnovation #cpgmarketing #shoppermarketing

Struggling to connect sales attribution to your digital marketing efforts? One leading condiment brand tied a 3x lift in sales back to their recent sampling program. How did they do it? 1️⃣ Sent 39k samples Kroger shoppers 2️⃣ 74% of samples were sent primarily to shoppers that were net new to the brand 3️⃣ Leveraged closed-loop measurement on Kroger.com through their Sampler program to measure 3x sales lift! Want to learn more? Check out the case study here: https://lnkd.in/eui_-eE7 #digitalsampling #sampling #marketinginnovation #cpgmarketing #shoppermarketing

The worst mistake a brand could make in 2024 … Failing to innovate. 84% of CEOs agree that innovation is critical to growth, but only 6% are satisfied with their innovation performance. Here’s why innovation matters to brands and their CEOs: 🛒 Shelf space is limited 🛍️ Consumers demand it 🌡️ M&A activities have cooled But if you’re a CPG or beauty marketer you probably already know that! So, how do you innovate effectively when innovation can be resource-intensive and risky? We’re so glad you asked! Christine Smith, Sampler’s Senior Director of Client Experience and resident innovation expert has created a guide to help you navigate and de-risk your team’s innovations. Read the article here: https://lnkd.in/gTrr4NKQ #marketinginnovation #cpginnovation #cpgmarketing #productlaunch

Three brands command over 55% of the K-Cup market in the US ☕️ On a mission to break through and build awareness of their K-Cups in key states, Tim Hortons used Sampler to: 🗑️ Decrease waste and increase impact: 100% of samples were sent to frequent coffee drinkers with a Keurig at home. 🏆 Win in new markets: Personalized content marketing addressed different levels of brand awareness across states 📈 Amplify campaign reach: Custom branded content doubled the campaign's reach with engagement metrics 2x higher than the industry average Read more here: https://lnkd.in/eNFB4WcH #digitalsampling #cpgmarketing #cpgindustry

Three brands command over 55% of the K-Cup market in the US ☕️ On a mission to break through and build awareness of their K-Cups in key states, Tim Hortons used Sampler to: 🗑️ Decrease waste and increase impact: 100% of samples were sent to frequent coffee drinkers with a Keurig at home. 🏆 Win in new markets: Personalized content marketing addressed different levels of brand awareness across states 📈 Amplify campaign reach: Custom branded content doubled the campaign's reach with engagement metrics 2x higher than the industry average Read more here: https://lnkd.in/eNFB4WcH #digitalsampling #cpgmarketing #cpgindustry