Potloc

Potloc

Market Research

Montreal, Quebec 9,010 followers

The all-in survey platform powering the world's best consulting and private equity firms.

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About us

Potloc's all-in survey platform is designed to be the fastest, most reliable asset consulting and private equity firms have for understanding market shifts. Unrivaled sample quality, AI-powered analysis, and end-to-end research oversight — it all adds up to your competitive advantage. Since 2013, we’ve helped 500 global firms collect dynamic insights from 343M B2B and B2C responses across industries and geographies. Learn how you can leverage Potloc for your high-speed, high-stakes missions, including corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and thought leadership.

Website
https://potloc.com/
Industry
Market Research
Company size
201-500 employees
Headquarters
Montreal, Quebec
Type
Privately Held
Founded
2013
Specialties
Retail, IT, Marketing, Real Estate, Consumer Research, Consumer Insights, Market Research, Consumer Intelligence, Respondent Sourcing, Surveys, First-hand data, Niche targeting, Brand tracking, Customer experience, Innovation, Consulting, B2B, and Dashboard

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Employees at Potloc

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Updates

  • Potloc reposted this

    View organization page for SaaSpasse, graphic
    SaaSpasse

    2,494 followers

    What's up folks 👋 Aujourd’hui sur le pod, on parle avec Rodolphe Barrere, co-fondateur & CEO chez Potloc, une plateforme d’insights et d'études de marché. Potloc, c’est 10 ans d’existence, 4 pivots importants, plus de 200 employés dans le monde et 100M$ en VC. On parle de l’impressionnant parcours de Rodolphe, qui est arrivé au Québec à 17 ans pour poursuivre ses études au HEC, avant de devenir entrepreneur tech à succès. On couvre plusieurs points, comme : - Survivre dans les débuts grâce aux bourses/subventions - Se construire un réseau de support & gérer le regard des autres - L’énorme pivot de Potloc pendant la pandémie - La fraude dans l’industrie du sondage - Chercher la merde & régler les problèmes tough en tant que CEO - Trouver & embaucher des top execs - Quelques tips pour lever des fonds & choisir ses VC Écoutez l'épisode complet sur Spotify, Apple Podcasts : https://lnkd.in/d9mYM4-p Version Youtube 🎥 : https://lnkd.in/dQ4kapAn

  • View organization page for Potloc, graphic
    Potloc

    9,010 followers

    Join us in celebrating the promotions of four exceptional leaders shaping the future of Potloc: 🏦 Karl Tremblay CPA, CMA is our new CFO! Since joining us in 2023, Karl's financial expertise has been a cornerstone of our success. We're excited to have Karl strategizing our next growth phases and financing rounds in a rapidly evolving tech environment. 🤖 Dimitri Poliderakis is now VP of Product! Since 2022, his exceptional leadership and innovative mindset have delivered unmatched value to our consulting and private equity clients. With Dimitri leading our product strategy from our Quote Builder to our AI-powered Analysis tools, we’re confident we’ll continue to empower our clients with efficient, trustworthy survey insights. 📢 Lucas McConnell has been promoted to VP of Marketing! In just 9 months, Lucas has driven significant growth by launching creative campaigns, evolving our positioning, and building up a high-performing team. We can’t wait to see where he takes our brand next! 📊 Marc Di Gaspero is now Head of Innovation & Data Quality! Since joining in 2018, his commitment to driving innovation and enhancing data quality within the ResTech sector has been crucial in delivering state-of-the-art insights to our clients. With Marc leading the way, we’re confident Potloc will continue to set the industry benchmark for survey data quality. #PotlocCareers #LifeAtPotloc #Promotions

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  • View organization page for Potloc, graphic
    Potloc

    9,010 followers

    Automated insight generation is here. With the beta release of Potloc’s AI Assistant (custom-built for consulting and private equity missions), we’re proud to announce a massive first step in putting game-changing insights within closer reach than ever.

    View profile for Rodolphe Barrere, graphic
    Rodolphe Barrere

    Co-Founder & CEO at Potloc

    Today, I am thrilled to announce the beta release of our Potloc AI Assistant, designed to help our clients dig into their survey data WITHOUT the hassle of slicing and dicing the data for hours 🥵 In simple words: you can now "chat with your dataset" and get the stats you need in seconds ⏱️ - What do women think about XYZ? - Is there a significant difference between Canadian and American customers on XYZ? - What percentage of current clients have a high risk of churning in the next year? Tailored to tight timelines (notably in DD engagements), this feature will help quickly validate assumptions, slash analysis time, and build comprehensive reports faster than ever 💨 We are excited to launch this beta version and look forward to continually improving it based on user feedback in the near future 🚀 Next iteration: get your answer AND generate the corresponding graphs 📊 Current Potloc clients: you can now test-drive the Potloc AI Assistant by logging into your Potloc platform ✨ Congrats to our outstanding DS and Engineering team for this game-changing feature 👊

  • Potloc reposted this

    View profile for Rodolphe Barrere, graphic
    Rodolphe Barrere

    Co-Founder & CEO at Potloc

    In a significant development within our industry, Dynata has recently applied for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware. This marks a pivotal moment that will undoubtedly have ripple effects across the entire market research landscape. The filing (https://lnkd.in/e2XM9_C6) includes multiple entities under Dynata LLC, highlighting a complex restructuring process aimed at addressing financial performance and liquidity constraints. Four key events have led to Dynata’s restructuring: (i) Industry Competition, (ii) Slow Market Environment, (iii) COVID-19 Pandemic, and (iv) Fluctuating Interest Rates. This news serves as a powerful reminder of the ever-evolving nature of our field and the importance of staying agile and forward-thinking. This pivotal moment underscores the need to always push the boundaries of market research innovation. I truly wish Dynata's management and employees best of luck navigating this complex period. https://lnkd.in/eQNhAnZG

    What Dynata’s Chapter 11 Filing Means for Us All

    What Dynata’s Chapter 11 Filing Means for Us All

    Rodolphe Barrere on LinkedIn

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Funding

Potloc 6 total rounds

Last Round

Debt financing

Investors

CIBC Innovation Banking
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