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I had the incredible opportunity to give a #keynote at the Elevate Conference in Toronto, and wow, what an experience it was! Growing up in a small town near Barcelona, surrounded by nature, my father and I would grow our own food in the family garden. That upbringing shaped my perspective on fresh, local produce, and it’s something I’ve carried with me throughout my life. Standing in front of a room full of innovators and founders, I talked about how our food systems are broken. #SupplyChains are fragile, #foodWaste is skyrocketing, and access to fresh produce is limited. But it doesn’t have to be this way. At Plantaform™, we’re bringing the farm into people’s homes. Imagine growing your own food indoors, effortlessly. That’s the future, and it’s here. 🌿 Thank you to everyone who attended, shared stories, and joined me in this conversation. This is only the beginning. #Elevate2024 #Sustainability #UrbanFarming #indoorgardening #FreshFood