Optable

The advertising industry doesn't flock to Cannes simply for sunshine and rosé on the Croisette, we are there so that the brilliant minds of our industry can tackle some of our biggest challenges. As such, our CSO and co-founder, Vlad Stesin, joined our partner ID5.io to unpack those major topics! Watch this brief interview and find out: – What poses the main problem for the definite deprecation of cookies? – How did Optable prepare future-proof ad infrastructure?  – Whose problem is privacy?  – Which channels are the most concerned by privacy breaches?  – Finally, what rules does Vlad follow while at Cannes Lions? Find more insights from Vlad on our blog: https://lnkd.in/ey4XqPQe #cookielessadvertising #canneslions

This is a fantastic article by Digiday breaking down the differences between ID bridging and ID spoofing. Justin Wohl, CRO of Snopes, puts it perfectly when he highlights the importance of a SaaS-based business model to give publishers the control they need to effectively use this strategy to increase bid density & CPMs without eroding advertiser trust. Thats one of the main reasons leading publishers like Raptive and Mediavine are using Optable's Identity Solution to help manage all the different components of their identity graph. Go here more info on our solution: https://lnkd.in/eXJbRS9D

Our very own, Sonia Carreno, will be moderating a panel on solutions made in Canada next Tuesday, July 9 at State of the Nation Montréal. Join Ioana Tirtirau (Optable), Julie Kerr, Executive MBA (CBC/Radio-Canada) and Saad Uddin (M32 Connect) as we talk about new opportunities for audience reach and compelling content while navigating evolving requirements around privacy, diversity, equity, inclusion (DEI), brand safety, and environmental impact. We can't wait to welcome you next Tuesday at Triton Digital's offices! See full agenda here: https://hubs.ly/Q02Fqxtx0 #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

IAB Canada's emblematic roadshow, State of the Nation, arrives in Montreal, and we are excited to be part of it! Our Director of Customer Success, Ioana Tirtirau, will speak on a panel "The State of the Canadian Industry", hosted by Sonia Carreno of IAB Canada. Join us next week to explore how Canadian publishers are adapting their tech stack and embracing privacy-first technology in preparation for the ongoing transformation of the industry. 👉 Discover the full agenda and reserve your tickets: https://lnkd.in/e5wdpUG9

We're looking to hire for sales roles in Montreal and in Toronto. Optable is uniquely positioned to help publishers, brands, retailers and agencies work better together in this new privacy era. We already have an incredible ecosystem of customers and partners in Canada, and it's only getting better. We're looking for a particular profile for this role. If you know someone who you feel would be a good fit, please send me a note to vlad.stesin a(t) optable.co Job description here: https://lnkd.in/ecjRgaa6 A big thank you to gen AI for this illustration of the role 😂

🚀 Yesterday our CPO and Co-Founder, Bosko Milekic, presented at not just one, but TWO different sessions during the the IAB Tech Lab NYC Summit! 1️⃣ 💡 First, he helped give the audience the "state of the state" on Google's #PrivacySandbox APIs and shared insights & actionable advice on how the market can get value from this solution. It was a fantastic session alongside Google's Amit Varia, BidSwitch's Barry Adams and NextRoll's Lizzie Chapman. 2️⃣ 🔓 Next, he did a deep dive session on the opportunities for privacy-safe ad targeting that the #PAIR protocol, which Google recently donated to IAB Tech Lab, can unlock across #DataCleanRrooms and #DSPs. The session with Andrew Knox from Decentriq, Rashi Verma from Google, and Shailley Singh from IAB Tech Lab was the perfect balance of thought leadership and technical deep-dive. #DataConnectivity #Interoperability #DataCollaboration #PrivacySafe #AdTech

I am thrilled to announce the new strategic partnership between Optable & ID5.io! We are very excited to play a key role in connecting these two innovative companies and look forward to witnessing how this collaboration will enhance the addressability for our Publishers! A big thank you to everyone at Optable and ID5.io for making this partnership possible! Read the full press release here: https://lnkd.in/ermqTT8s

🎙️Breaking news! Today ID5 and Optable announced our partnership to to enhance audience addressability and revenue growth for publishers and marketers. What else does this partnership offer? 💰 Enhanced Addressability for Publishers: Publishers using ID5 can now increase audience addressability and revenue through new collaborative tools. 🤝 Data Clean Rooms for Advertisers: Both agency and in-house advertisers can execute data clean room collaborations using the ID5 framework, ensuring data is used responsibly. 🍪 Future-Proofing Against Cookie Deprecation: As cookies become obsolete, this partnership offers a sustainable solution for effective advertising in a first-party, data-focused environment. ✅ Check out the press release to learn more> https://ow.ly/2Rcb50SfkXQ

📣 We have an exciting announcement! Optable has partnered with ID5.io to enhance audience addressability and offer an efficient solution for cookieless ad targeting. The ID5 identity framework seamlessly integrates with Optable’s real-time Identity Resolution to increase audience addressability while preserving user privacy. Along with the identity solution, the partnership empowers publishers to grow their revenues by activating the ID5 ID within the Optable platform for Data Collaboration with their ad partners. Charlie Morris of Mediavine commented: "By combining Optable's capabilities with ID5's identity infrastructure, Mediavine can now create and activate unique, valuable audiences at an unprecedented scale in both programmatic and direct channels." Learn more about how this solution can help your ad business here: https://lnkd.in/egSJzdyx Read the full press release here: https://lnkd.in/ev5BVGnH #IdentityResolution #DataCollaboration #Addressability

Cannes Lions International Festival of Creativity is starting next Monday! Meet our leadership team to explore new opportunities for privacy-safe advertising and an innovative approach to audience management and data collaboration. Reach out to Bosko Milekic, Vlad Stesin, James Prudhomme and Andrew Dumas, or secure your meeting here: https://lnkd.in/es7Bvg4P