Napkyn

#Google is changing the rules of implementation for #GA4, preventing events from firing before the config tag in order to minimize the (not set) values in the reports. Additionally improvements to attribution are coming! Good move Google

Friday Tips: Have you implemented a cookie banner on your site? What was your experience? Our own Ketul Dave put together a comparison of #OneTrust vs #Cookiebot. 🙍♂️ User Interface: Cookiebot stands out with its intuitive user interface, making it easier for users to navigate and manage their preferences. OneTrust, while feature-rich, can feel more complex in comparison. 🙋♀️ Customer Support: OneTrust excels by assigning a dedicated support person to assist with the implementation and ongoing service. This personalized support can be incredibly helpful. Cookiebot provides general support via email and there is no dedicated account manager. 💲 Cost: OneTrust is among the most expensive Consent Management Platform (CMP) solutions available. In contrast, Cookiebot is one of the more affordable options, making it a viable choice for businesses with budget constraints. 🛠 Testing Region-Specific Banners: Cookiebot lacks a mock geo-location functionality, requiring the use of VPNs to test banners in various regions. OneTrust, however, simplifies this process with a query parameter method, making it easier to test banners for specific regions without the need for additional tools. ✂ Customization and Coding: When it comes to customization, Cookiebot has some limitations that often necessitate custom coding. For example, relaunching into the preference center without navigating through the privacy banner typically requires additional JavaScript. In contrast, OneTrust offers more extensive built-in customization options, minimizing the need for extensive coding to achieve desired functionalities. 🍪 Scope of Services: OneTrust is a full-service solution, offering comprehensive tooling to support privacy and consent management across the entire enterprise. This includes a wide range of features beyond cookie consent, such as data mapping, risk assessments, and vendor management. Cookiebot, however, focuses primarily on cookie consent management for websites, providing a more specialized but narrower scope of services. 🌐 Compliance Coverage: OneTrust offers comprehensive coverage for multiple global regulations, including #GDPR, #CCPA, #LGPD, and more. It frequently updates its compliance features to stay current with evolving laws. Cookiebot also supports multiple regulations but might not be as quick to adapt to new or changing regulations, potentially requiring more manual updates from the user.

"It's the end of #cookies 🍪🍪🍪 as we know them, and I feel fine" - says Jasmine Libert, Napkyn's Head of Data Solutions. She's recently written a blog about how Napkyn has been working with our clients to prevent data loss and prepare for #privacy 🔐 changes. Read the full blog: https://bit.ly/3ydddQ7

One of the primary advantages of integrating #GA4 with #BigQuery is the ability to access unsampled GA4 data. This integration allows for advanced data manipulation and querying, essential for sophisticated analysis and visualization. Unlike the direct GA4 to Looker Studio link, which comes with quota limits, API request limitations, and performance issues, the BQ connection offers a robust alternative. It efficiently manages billions of rows, supports complex queries, and enables advanced custom metrics and dimensions via SQL. Find out more in our blog and watch the webinar at your convenience. #googleanalytics4 #bigquery #datavisualisation #lookerstudio

#Google announced, that they will not be phasing out cookies. Instead, starting August 2024, millions of users globally will participate in #Privacy #Sandbox trials, leading up to full implementation by the end of 2024. Key components include: - Topics API: Replaces cookies with interest-based advertising without revealing personal details. - Protected Audience (formerly FLEDGE): Enables secure, in-browser ad auctions. - Private State Tokens: Distinguish real users from bots without cross-site tracking. - Attribution Reporting: Measures ad performance with aggregated data, ensuring user privacy. However, many in the industry have already moved on by relying on 1st party and consented data. Click the link in the comments to read about Napkyn's #Digital #Data #Privacy Assessment Program #PrivacySandbox #GoogleChrome #AdTech #DataPrivacy #DigitalMarketing

#Google announced, that they will not be phasing out cookies. Instead, starting August 2024, millions of users globally will participate in #Privacy #Sandbox trials, leading up to full implementation by the end of 2024. Key components include: - Topics API: Replaces cookies with interest-based advertising without revealing personal details. - Protected Audience (formerly FLEDGE): Enables secure, in-browser ad auctions. - Private State Tokens: Distinguish real users from bots without cross-site tracking. - Attribution Reporting: Measures ad performance with aggregated data, ensuring user privacy. However, many in the industry have already moved on by relying on 1st party and consented data. Click the link in the comments to read about Napkyn's #Digital #Data #Privacy Assessment Program #PrivacySandbox #GoogleChrome #AdTech #DataPrivacy #DigitalMarketing

Everyone has been asking for session-scoped dimensions, something we truly miss from GUA. Now available in GA4's BQ exports 😍

At #Napkyn, we are dedicated to delivering top-notch service (in this case a #GUA to #GA4 migration) and value the recognition we receive from our clients. It's truly motivating when they see us as #partners rather than just service providers. Their positive feedback drives us to go above and beyond. We are especially lucky to have Lisa Fuhui Y. on our team. Her expertise, commitment, and innovative thinking have earned this high praise from our client. Thank you, Lisa, for being a ⭐!

It's Today! We cannot be more excited to learn about Integrating #BigQuery and GA4. Shreya Banker will talk about: - What benefits does linking GA4 -> #BQ -> Looker Studio brings, - Example reports that cannot be done well in #GA4 UI - Example dashboards that can be created in #lookerstudio You can still register here: https://bit.ly/4eYBTfW

Are you seeing an "Unassigned" channel in your Traffic Acquisition reports in #GA4? To ensure all traffic is accurately recognized by #GA4, it's crucial to follow #Google's guidelines for setting up source and medium #UTM parameters. Google’s system requires strict adherence to these standards. We've compiled some best practices to help you build effective links for tracking your traffic. Check them out! #Marketing #UTMParameters #DigitalMarketing #DataDriven #MarketingTips #GA4 #GoogleAnalytics