MERGE

Join us today, November 8th, as we proudly celebrate National First-Generation College Celebration Day with our dedicated partners at CareerSpring. Together, we are creating opportunities for first-generation students to excel and make a significant impact in the workforce. 🌟

Explore the latest insights from MERGE's research on how live events and experiences influence Gen Z's spending habits. Read why this generation often exceeds their budget, and gain strategic insights into engaging this dynamic audience: https://okt.to/58Uw6V #GenZ #ExperienceMarketing

Personalization is a cornerstone of any successful brand strategy. But by integrating CRM systems with strategic content and a bespoke data strategy, marketers can unlock deeper customer insights for truly personalized experiences. This powerful combination not only strengthens customer relationships but significantly boosts brand loyalty by addressing individual needs and preferences with precision. Discover how your brand can overhaul customer experience by implementing omnichannel strategies that begin with brand planning and include a holistic view of data across touchpoints. Read on: https://okt.to/54zgXZ #OmnichannelStrategy #CRMIntegration

Looking to implement Adobe Workfront as your operating system of record? A solid change management plan makes the whole difference. Learn more: https://okt.to/nKc7zN #AdobeWorkfront

MERGE is proud to share LG Electronics's 2023 Vendor Pad has received the Path to Purchase Institute Omnishopper Award for Long-Term In-Store Display. Launched in 2019, the Vendor Pad serves as a destination for LG's premium home electronics in Best Buy. MERGE, in partnership with LG, designed a digital-first shopper experience that immerses shoppers in the LG brand via an interactive tablet experience and custom content—all powered by martech behind the scenes. Learn how we drive traffic and transactions across the path to purchase: https://okt.to/MlAkCQ #LG #PathtoPurchase #OmnishopperAward

Engaging with the Dual-Eligible Special Needs Plan (D-SNP) audience is no simple task—it's an intricate process that should be guided by strategy and data-driven insights. By integrating sophisticated media strategies with robust data analytics, health insurers can boost member acquisition and retention while enhancing the quality of care for D-SNP individuals. Read on and refine your marketing strategy to engage more effectively: https://okt.to/FIBhDz #DSNP #InsuranceMarketing

Email marketing is far from dead—in fact, email delivers an impressive 3,600% ROI with $36 generated for every $1 spent (Litmus). When paired with SMS, these powerful channels should drive 25% of a brand's total revenue, forming the backbone of an effective omnichannel marketing program. By creating seamless customer experiences, brands can significantly boost engagement and ROI. Discover how to elevate your marketing strategy by aligning messaging across both channels, leveraging personalization, and prioritizing mobile-friendly design. Dive deeper into optimizing your strategy: https://okt.to/bQoWZC #EmailMarketing #SMSMarketing

With 71% of business transformation success hinging on seamless technology integration, falling short is not an option. As many marketing leaders recognize gaps in their tech stacks, Adobe Workfront emerges as a key solution for workflow optimization. Discover five transformative strategies to maximize your Workfront investment: https://okt.to/z5H1Sf #WorkflowOptimization #AdobeWorkfront

Join us at #HCIC2024! Explore how Baptist Health has shifted from targeted to personalized strategies, driving efficiency and revolutionizing its approach to marketing. Delve into advanced strategies and emerging trends from industry experts Keir Bradshaw, EVP of Solutions at MERGE, and Val Lopez, Assistant Vice President of Digital Marketing and Technology at Baptist Health. We’re here to help our clients solve the most pressing marketing challenges in healthcare: https://okt.to/5pD8i0 #HCIC #HealthcareInnovation #Medicare

AI is leading a revolutionary shift in technical SEO, transforming it by automating complex tasks and enhancing overall efficiency. As we approach 2025, the digital landscape increasingly demands innovative approaches to remain competitive, with AI at the forefront of this evolution. We have outlined the top 11 AI-driven technical SEO use cases that are shaping the industry. Read more: https://okt.to/SUznDb #AIDrivenSEO #TechnicalSEO #PerformanceMarketing