We are thrilled to share that eleven leaders from across our network have been selected as first-round judges for the 2024 Canadian Marketing Association Marketing Assocation Awards (CMA Awards). The CMA Awards celebrate Canada’s leading marketing campaigns and professionals, bringing together over 1,500 members within the industry. Learn more about the awards here: https://lnkd.in/g8cGQFr Congrats to our leaders! Ben Seaton, CEO, UM Canada Erica Kokiw, EVP, Digital, UM Canada Chris Gairdner, VP, Head of Creative Partnerships, Initiative Canada Julie Thorne, Group Account Director, Media Experts Taylor Guthrie, Group Director, Strategy, Media Experts Vanessa Beaulac, Group Account Director, Media Experts Nicolas Presat, Group Account Director, Media Experts Matt Ramella, CEO, KINESSO Canada Christy MacLeod, Chief Data and Solutions Officer, KINESSO Canada Cynthia Steele, President, Mediabrands Content Studio Canada Jon Hawke, Head of Digital, Orion Worldwide Canada
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages approximately $47 billion in marketing investment globally with approximately $2.3 billion in Canada on behalf of some of the world’s most recognizable and iconic brands across a range of industries. IPG Mediabrands Canada provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative, and Media Experts and through its innovation specialty companies KINESSO, MAGNA, Orion, Mediabrands Content Studio, and IPG Media Lab. With almost 900 industry experts in media and marketing solutions, performance marketing, eCommerce, marketing intelligence, media barter, and original content, Mediabrands Canada spans the country with offices in Toronto, Montreal, and Vancouver. For more information, please visit our website www.ipgmediabrands.ca and be sure to follow us on Instagram @mediabrandscanada.
- Website
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https://ipgmediabrands.ca
External link for IPG Mediabrands Canada
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Specialties
- Full-service media and marketing solutions, Performance marketing, eCommerce, Marketing intelligence, Media barter, and Original branded and performance content
Locations
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Primary
10 Bay St.
8th floor
Toronto, Ontario M5J 2R8, CA
Employees at IPG Mediabrands Canada
Updates
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UM Impact Day is an incredible opportunity for our teams to unite and work together to support local communities around the globe. Be sure to follow along today with UM Canada!
Today is the 7th annual #UMImpactDay! 80 UM offices around the world have closed so UMers can help create a #UMBetterWorld, starting with their own communities. Better World is UM’s global program that recognizes the passions of UM employees around the world, those who roll up their sleeves to make a direct impact on their community, encompassing two of UM’s core values: Care & Community. This day will be dedicated for all our employees across Canada to participate in this international day that gives back to our local community, all with the goal to lend our efforts to make a positive impact on the world around us. This year, we will be participating in activities that drive equity, sustainability, and wellness in our community with blood donations across Canada and a food drive, serving Spadina Fort York Community Cares UM Worldwide IPG Mediabrands Canada UM Canada
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Today we honour Nelson Mandela International Day, a global celebration of his life and enduring legacy. This day invites us all to reflect on Mandela's unwavering commitment to justice, equality, and human rights, and to embody these values in our own communities. Thank you to our Black Employee Network for their continued dedication to empowering our Black employees and fostering an inclusive space for connection and growth. #NelsonMandelaDay #MandelaDay #LegacyOfMandela
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We are thrilled to share that Patricia Gray, EVP, Performance Marketing, KINESSO; Sarah McLeod (Kincaid), Director, Performance Marketing, KINESSO; and Allison Hobbs, Senior Director, Creative Services, Mediabrands Content Studio, have been selected to judge the 2024 Shorty Impact Awards. The Shorty Impact Awards are an annual international award competition honouring purpose-driven work that drives positive change. Congratulations to our leaders! Shorty Awards #ShortyImpact #Awards
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KINESSO Commerce's latest whitepaper, Blind Spots III, has landed! Learn how to leverage consumer data, drive results through innovative ad formats, and expand your audience insights. KINESSO #RetailMedia
Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed! Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences. If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia
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IPG Mediabrands is #hiring! With a flexible hybrid work model, a focus on personal and professional development, and a minimum of 37 paid days off, including vacation and monthly wellness days, this might just be the place for you! If you're looking for a new challenge or ready to take the next step in your career, check out our open roles and #joinus at IPG Mediabrands: https://lnkd.in/gbKX-7Aw Supervisor, Investments (Media Buying Supervisor), Media Experts: https://lnkd.in/gC46fMJT Analyst, Audience & Analytics, Media Experts: https://lnkd.in/ghjGRiAb Associate Director, Social, KINESSO: https://lnkd.in/gDJstTJE
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We are thrilled to share that Ben Seaton, CEO, UM Canada, and Ishma Alexander-Huet (She/Her) Alexander-Huet, EVP, Client Advice and Management, Head of Learning and Culture, Initiative, have made Marketing News Canada’s list of 24 Marketers to Watch in 2024. The 24 selected leaders cement their position as key influencers in the marketing world, actively shaping the future of the field and inspiring marketers across Canada. Congratulations to our leaders! View the full list here: https://lnkd.in/gHBUzdwF
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T minus 6 days! UM Canada is getting ready to make an impact on July 18th! #UMImpactDay #UMBetterWorld
In the days leading up to #UMImpactDay, our annual day of giving back, our leaders from around the world are sharing their thoughts on this beloved tradition and providing insight into what their markets are planning for this year's volunteer activities. First up: Ben Seaton, CEO, UM Canada. #UMBetterWorld
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Curious about Uber tablet ads? Learn how your brand could enhance a rider's experience in the latest study from MAGNA Global and Uber.
MAGNA Media Trials and Uber explore how advertisers can leverage tablet ads in their latest study, "Inside a Rideshare: The Tablet Ads Opportunity." 🚗 According to the study, many riders see ads as an enhancement to their ride, making the overall ride more entertaining and enjoyable! From personal tasks to leisure travel, ads in a rideshare resonate with all riders. Read more on how to enhance a rider's experience here: https://lnkd.in/dZq7NuzJ
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We are excited to announce that Chris Gairdner, VP, Head of Creative Partnerships, Initiative, and Elizabeth Clarke-Joyce, Group Account Director, Media Experts, will judge the 2024 MediaPost OMMA Awards. The OMMA Awards honour the best in online media, marketing, and advertising with 37 categories across two sections: Excellence in Online Advertising and Excellence in Media and Marketing. Congratulations to our leaders! #OMMAAwards2024
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