Industry news 📰
Exciting News! Yokohama Rubber Co., Ltd. Acquires Goodyear's Off-the-Road Tyre Business for $905 Million! 🚀 As part of our Yokohama Transformation 2026 plan, we are thrilled to announce a significant milestone: the acquisition of The Goodyear Tyre & Rubber Company's Off-the-Road tyre business for $905 million. Strategic Growth in the Specialized Tyre Market This strategic move allows us to expand and grow within the specialized tyre market, which is projected to experience higher growth rates than the consumer tyre market. By integrating Goodyear's Off-the-Road tyre expertise, we are well-positioned to enhance our product range in non-agricultural applications. Enhancing Our Business Portfolio We believe this acquisition will perfectly complement our existing businesses, enabling us to offer a broader range of high-quality tyre solutions. This expansion aligns with our vision for future success and underscores our commitment to innovation and growth in the tyre industry. 🔗 Discover More: Read the full announcement here 👀👉 https://ow.ly/Lavy50SGYUk Join us as we drive forward with new opportunities and advancements in the tyre trade! #YokohamaRubber #GoodyearTyres #Acquisition #GrowthOpportunities #TyreIndustry #YokohamaTyres