Good Protein

A few weeks ago, we had the amazing opportunity to attend #CHFAnow, Canada’s largest tradeshow and conference for natural, organic, and wellness products. This was a MAJOR milestone for us as it was our first-ever trade show! We gave attendees a sneak peek and taste of our new & improved recipe, and we received an overwhelming amount of positive feedback. We want to thank LeBeau Excel Sales & Marketing, Canadian Health Food Association and everyone who stopped by our booth—we loved meeting you and sharing our brand & product! We can’t wait to share what’s next for us after such an incredible show 👀

Today, we’re thrilled to unveil a game-changing upgrade to our look, packaging, and new & improved All-in-One Shakes! This project, now almost two years in the making, has been a true labour of love for our team and every single member has played a part in it becoming a reality. Our new vibrant, eye-catching design and brand identity reflect the boldness of our flavours, while our improved All-in-One Shakes deliver an even creamier taste, smoother texture, and even cleaner ingredients. This new and improved recipe is the result of 5 years’ worth of customer feedback and continuous innovation. Of course, our products were already great, but we always strive to provide our community with the best ingredients available on the market and are thrilled to introduce this newest version of our All-in-One Shakes! This update also includes the launch of two new flavours, Mixed Berries and Peanut Butter 🫐🥜 These two new flavours are now part of our core lineup. To learn more about our new look & taste, visit our website at goodprotein.ca!

Our Founder and CEO, Edward Lalonde, recently sat down with the National Post to chat all things Good Protein, including a sneak peek of what’s to come 👀 “[It became my] mission to create a plant-based protein drink that was both creamy and rich tasting and not gritty,” Lalonde said. “I’m so proud to be offering Canadians a core lineup of plant-based, all-in-one shakes in delicious, dessert-inspired flavours.” Psst - the article also includes a full ranking and taste test of all 12 flavours, if you’re curious! Get the full scoop here: https://lnkd.in/eX-Tx4e9 

Thanks for the shoutout, Chatelaine! Check out their tips for making sure you’re getting enough protein in your diet (which includes a scoop of our Unsweetened Natural All-in-One Shake) below! 👇

We’re thrilled to share that Orange Cream Pop is back 🍊🍦 We first launched this limited-edition flavour last summer - and it sold out faster than it takes for a popsicle to melt in the sun. Since then, we’ve received messages every single day (yes, EVERY day!) from customers asking us to bring it back. Developing this flavour was a labour of love. Replicating the exact creamy texture and sweet orange taste of those classic summer treats, while remaining true to our all-natural, plant-based ingredient promise was no easy feat - but every single member of the Good Protein team contributed to Orange Cream Pop’s success, and we couldn’t be more excited share its’ return with our community. Our community is incredibly important to us, and so is their feedback - they wanted Orange Cream Pop back, so we made it happen! Orange Cream Pop is available right now, for a limited time only. Curious to try it out? Get it before it’s gone again: https://lnkd.in/eJVJeuVH

Check out our latest case study with TikTok showcasing our incredible journey and growth together! 🎉

Happy International Women’s Day! Today, we celebrate the brilliant and talented women that make up 75% of the Good Protein team. This #InternationalWomensDay and every day, we’re also proud to support Vitamin Angels' work to #inspireinclusion by breaking down the barriers that underserved women face in accessing vital nutrition. #IWD2024

In 2023, we offered our unwavering support to Vitamin Angels, an organization that strengthens, extends, and amplifies the work of in-country partners by delivering nutrition resources and services to more than 71 million pregnant women, infants, and young children annually who are underserved by existing systems. We’re thrilled to be continuing this partnership this year to help create a healthier world for women and children in 2024.

This is Edward Lalonde, our founder. And today happens to be his birthday! 🥳 Long before he founded Good Protein, Edward was obsessed with health and wellness: he studied nutrition, worked as a naturopath, and was a personal trainer in a gym. Over the years, he tried all the supplements and protein shakes out there, but they always left a bad taste in his mouth. Not only did they have a gritty texture and an unappetizing taste, but they tended to focus on a single aspect of what the body needed at the expense of others. He wanted a shake that tasted delicious and offered complete, balanced nutrition — so he set out to make one. That’s when he began sourcing the world’s-highest quality ingredients, with a single goal in mind: creating a nutritionally complete shake that offered everything the human body needs to thrive, while tasting exactly like your favourite sweet snacks.Because what good is a shake that you don’t want to drink? To this day, Edward is still as obsessed as ever: he keeps perfecting the recipe, developing new flavours and thinking of new products that can help people thrive all day, every day. Join us in wishing him a happy birthday! 🎉