Dig Insights

In the Consumer Packaged Goods industry, ensuring that your pack and price configuration is optimized for the market is a game-changer for success. This is where our Virtual Market tool comes in; our purpose-built online shopping interface coupled with real consumer insights. The tool helps companies see a better return on investment when introducing change to market, by forecasting unit volume and revenue. Key Features: 💡Business metrics, not research speak: Virtual Market translates any at-shelf change into business metrics (unit volume and revenue).  💡Findings based on real, (not claimed) behaviour: Forecasting is based on behaviour in a shopping environment, not claimed behaviour. 💡Plan for several possible futures: Your custom Virtual Market simulator allows you to explore the impact of market changes (yours and competitive) now and in the future. With our Virtual Market tool companies will launch better innovations, achieve better in-market results, and see a better return on investment. Innovate your market approach and learn more about Virtual Market here: https://lnkd.in/gfvdU6Bg

Here’s what keeps me up thinking at night. The factors most impacting our industry. For leaders in Customer Insights (and everyone else) take a read and let me know what you think!

*types in ChatGPT to get a clever answer to this question* Artificial Intelligence has so many uses in market research! Discover how you can make your job easier with AI: https://lnkd.in/gq8hApst

Predict the success of your innovation quickly with Dig’s new ✨ recommendation engine ✨ Dig’s recommendation engine forecasts how ideas will score in markets where they have not been tested based on how those ideas performed in other markets. Like lift and shift (or fast adapt), but with proven technology. 🤔 Know what other markets you should look to for innovation ideas in your category 💡 Get inspiration from successful products that are not yet available in your market 📊 Test ideas from another market to see their potential in your market Explore the recommendation engine now: https://lnkd.in/gCDkujDw

We don’t know what’s funnier: Paul Gaudette looking up at the slide about AI twins or him and Joel Anderson actually twinning 😄 Between Two Joels in the Big Apple was a hit! And here are 5 shocking things we learned about AI: 👉 AlphaFold, developed by DeepMind, can accurately predict the 3D structure of proteins. This breakthrough has mapped almost all of the 200 million proteins in nature, vastly improving our understanding of biology. It's already being used in developing vaccines, cancer cures, and custom enzymes. 👉 Multi-agent systems which consist of specialized AI agents working together to solve problems, coordinated by a lead agent. These systems can operate autonomously, as seen in Amazon's inventory management where robotic and inventory agents manage warehouse operations and stock replenishment seamlessly. 👉 Companies are developing humanoid robots that can perceive, process, and perform tasks in human environments. Initially set to replace humans in dangerous or monotonous jobs, these robots are expected to become commercially available within a decade, potentially transforming various industries. 👉 AI vision technology, like that developed by Onsights, uses computer vision to track shopper behavior in real-time. This technology can help optimize retail layouts, evaluate the impact of in-store marketing, and improve overall store performance by analyzing the entire shopping journey. 👉 AI twins are digital replicas of physical systems or entities, created using data. These digital doppelgängers can simulate and predict real-world behaviors and outcomes, providing valuable insights for various applications, including manufacturing, healthcare, and urban planning. Couldn’t make it to the session? Stay tuned - a recording will be available soon!

Why is everyone obsessed with gut health? Brands like OLIPOP PBC, poppi, Buddha Brands™, wildwonder, and Nutrize are bubbling up everywhere in the prebiotic soda market. But why do prebiotics and probiotics captivate American consumers more than other health functions? Our latest Trends & Foresight report on flavored water trends has some fascinating insights. Discover how your brand can tap into this growing trend for success. Dive into the details in our full report: https://lnkd.in/edYFj3xC

Think being a nerd is boring? Not in the insights realm! We even have a whole newsletter dedicated to nerding out on different market research topics 😉 We’re especially excited about our latest edition of The Digest, where we're diving deep into our powerful Recommendation Engine. Just like how Spotify can predict which songs you’ll like, Dig’s Recommendation Engine predicts how ideas will score in markets where they've not been tested based on how those ideas performed in other markets. Subscribe to The Digest now and get ready to nerd out in the best possible way: https://lnkd.in/esTk2ysD

Day two of Quirk’s NY is going strong! 💪 We’re having an incredible time catching up with our fantastic clients, making new connections, and soaking up tons of insights from each session. And stay tuned for more about yesterday's Between Two Joels — it was a blast! 😉 Meanwhile, come say hi to us at Booth 412 before the conference ends - our team would love to meet you!🥤

Lights, camera, ferns! 🌿 We're ready to kick off Between Two Joels at Quirk's Media New York very soon! Joel Anderson and Joel Armstrong will join Paul Gaudette to showcase their AI wizardry and reveal 5 shocking ways you can leverage AI to make your job easier! Wanna chat or learn more about our work? Visit us at Booth 412 - our team would love to meet you!

New York isn’t ready for this 🚀 Tomorrow, Joel Anderson and Joel Armstrong will join our CEO, Paul Gaudette, to drop some AI knowledge bombs with "Between Two Joels: 5 Shocking Things AI Can Do Better Than You." In just 20 minutes, you’ll: ✨ Uncover 5 game-changing AI applications ✨ See how these innovations will revolutionize your work ✨ Get insights into the future of generative AI 📅 Mark your calendars: Wednesday, July 17th, 2:15 PM – 2:45 PM, Room #3 Don’t forget to swing by Booth 412 for some ice-cold sparkling water and killer conversations with our Conference Dream Team 🎉 See you all there!