We’re proud to announce the launch of our new website and tagline, DAC Forward, which communicates DAC’s full-funnel media capabilities that have driven award-winning performance for our clients and earned us the title of Integrated Agency of the Year at the US Agency Awards 2023. 🎉 For over 52 years, DAC has evolved from its roots in directory advertising to a leader in digital transformation, staying proudly independent to innovate freely, prioritize our clients' success, and foster a culture of creativity, agility, and excellence. #DACForward embodies our goal to connect brands with their audiences at every stage of the customer journey, from enterprise right down to the local level. 👉 DAC Forward is an invitation to our clients and partners to join us as we chart the future of marketing. Move forward with DAC: https://www.dacgroup.com/ #FullFunnel #MediaAgency
About us
Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success. We thrive in the evolving media environment, building on our core strengths while continuously seeking new, groundbreaking methods to serve our clients better. We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services, including paid media, SEO, content strategy, local presence management, reputation management, and data analytics. Our team of high-quality, knowledgeable professionals works in an integrated environment, leveraging unique expertise and technology to deliver powerful outcomes. Our mission is to delight our clients with the development and delivery of top-tier solutions across all our services. At DAC, we partner with you to achieve exceptional success, driven by our dedication to your goals.
- Website
-
http://www.dacgroup.com
External link for DAC
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Specialties
- Digital Marketing, PPC, Content Marketing, SEO, Social Media, SEM, Display Media, Local Presence Management, Data Science, Graphic Design, Copywriting, Digital Strategy, Conversion Optimization, Content Strategy, User Experience, Reputation Management, Online Presence, UX, Data Analytics, Media Planning & Buying, Out of Home, and Performance Marketing
Locations
Employees at DAC
Updates
-
🔍 Know Your Audience, Be Known: The Two-Way Street to Brand Success In a world full of noise, truly understanding your audience is the key to standing out. 🌟 Dive into Sofia Andolcetti’s latest article and discover how deeper insights can lead to stronger brand connections. 🤝 #AudienceInsights #DigitalMarketing https://lnkd.in/ep2KAyiE
-
🚀 Aumenta la #visibilidad de tus negocios con la función Google post de #TransparenSEE🚀 El 59% de los consumidores utilizan Google para buscar información de compra, y las empresas que aparecen en la primera página obtienen el 92% de todo el tráfico de búsqueda. 📈 Con TransparenSEE, puedes programar o publicar #ofertas, #actualizaciones y #eventos en todas las ubicaciones de tu perfil de empresa de Google en un solo lugar. 🗺️ Maximiza tu presencia local y mantén informados a tus clientes con actualizaciones optimizadas. 🌟 #MarketingMultilocal #TransparenSEEbyDAC #GooglePosts #MarketingDigital #LocalSEO
-
Consultez les dernières actualités en matière de recherche locale ici: https://lnkd.in/g5rVmaSD #ProfilGoogleBusiness #GoogleMyBusiness #GoogleMaps
-
DAC reposted this
The AI hype train is moving fast, but are your marketing strategies keeping up? 🤔 A DAC commissioned study conducted by Forrester Consulting reveals that while 56% of marketers are using generative AI already, many are implementing it reactively without clear goals. This rushed approach has led to serious brand risks: - 73% have struggled to harness AI specifically for their brand - 67% have seen biased content created by their AI tools - More than half are concerned about legal exposure or false information Yet when generative AI is strategically implemented, its potential is transformative: - 78% foresee a significant impact on real-time personalized marketing - 72% predict instant creative optimization - 67% expect accelerated code generation Get the full report for benchmarks on AI adoption and insights into how you can maximize value while safeguarding your brand. Let's chat about putting generative AI to work for your marketing! https://lnkd.in/euxV7h5e #AI #generativeAI #OpenAI
-
Domine el arte del marketing social local y orgánico con nuestro panel mejorado de gestión de presencia local, TransparenSEE. Nuestra herramienta de redes sociales para empresas es ideal para que las marcas con varias ubicaciones creen publicaciones a nivel de marca o personalicen las publicaciones según la ubicación de la empresa en todas las plataformas de redes sociales. Permite programar publicaciones por plataforma o todas a la vez, e implementar niveles de aprobación. Los usuarios pueden ver, darle like y responder a comentarios y respuestas desde su panel de control. Para obtener más detalles sobre cómo nuestra nueva función Enterprise Social Manager puede agregar y gestionar todas sus cuentas sociales a nivel de tienda en un solo lugar, desbloqueando conocimientos y beneficios como nunca antes, consulte nuestro último blog escrito por Kyle Harris: https://lnkd.in/dsSd5m6J #TransparenSEE #localmarketing #localoptimization #localbusiness
-
Maîtrisez l'art du marketing social local et organique, grâce à notre tableau de bord optimisé pour la gestion de la présence locale, TransparenSEE. Notre outil de gestion des réseaux sociaux d'entreprise est idéal pour les marques ayant de multiples établissements. Il permet de créer des posts au niveau de la marque ainsi que des posts personnalisés pour chaque établissement sur les différents réseaux sociaux. Il vous permet de programmer des posts par plateforme ou tous en même temps, et de mettre en place des niveaux d'approbation. De plus, vous pouvez mettre en place des niveaux d'approbation et vous pouvez afficher, aimer et répondre aux commentaires directement depuis votre tableau de bord. Pour plus de détails sur la façon dont notre nouvelle fonctionnalité Enterprise Social Manager peut regrouper et gérer tous les comptes sociaux de votre entreprise en un seul endroit, débloquant ainsi des informations et des avantages comme jamais auparavant, consultez notre dernier article de blog écrit par Kyle Harris: https://lnkd.in/djMQeU2K #TransparenSEE #marketinglocal #optimisationlocale #entrepriselocale
-
Un año más, fue un placer tener la oportunidad de asistir ayer al II Encuentro de Ventas de Naturgy para entender de primera mano los retos que compartiremos en 2024. ¡Muchas gracias! #MarketingDigital #SEO #SEOLocal #LPM #MediosDigitales DAC
-
We're thrilled to announce that DAC is the winner of 4 awards at the US Agency Awards 2023! 🎆 Marketing Agency of the Year Integrated Agency of the Year Best Local Campaign for "DAC The Fresh Market" Best New Business Campaign for " DAC Brooks Running" A huge thank you to our partners and clients for making this possible. 💕 This is a reflection of our teams unwavering commitment to delivering exceptional results for our clients and setting new standards of excellence in the industry. This incredible accomplishment is a testament to the talent, creativity, and dedication that each of team member brings. 💞 #thankyou #lifeatDAC #usagencyawards #agencyoftheyear
-
Se prevé que en 2026 la #GeneraciónZ superará a los #millennials como el mayor grupo de consumidores del mundo. Así que, conocer la tipología de #contenidos y #formatos más apropiados para ellos es algo crucial. Para saber más sobre cómo trabajar #estrategias de contenidos dirigidas a una generación que demanda una mayor autenticidad, transparencia y responsabilidad social, echa un vistazo a nuestro último post. #genzmarketing #genzmarketing #contentstrategy #socialmedia #socialresponsibility #authenticidad #estrategiademarketing https://lnkd.in/dvFhCpxN
Autenticidad, creatividad, interactividad: ¿Cómo adaptar los contenidos a la Generación Z? | DAC España
https://www.dacgroup.com/es/