APEX Public Relations

To celebrate Polly Pocket's 35th birthday, we threw her the epic party she deserved! Overwhelmingly positive feedback from media and influencers continues to trickle in from the event – from the Cakeworthy products to the Briony sculpture, and of course all the toasts which came with it 🥂 🍰 Our icing on the cake? We’ve set our record-high 44 million impressions and counting! Thank you to Mattel, Inc. for being the most fun partners and to Briony Douglas for creating the most nostalgic art piece of all time. Huge thanks to all who pitched in!

✨ Introducing our amazing additions to the APEX Public Relations/ruckus digital team! First – please join us in welcoming Jessica B. to the team as our new Digital Coordinator! Originally from Dublin, Ireland, Jess brings extensive experience in public relations across the beverages, fashion, and sports industries, complemented by a Master's degree in the field. Beyond office hours, Jess finds equal joy in the worlds of art and sports, whether exploring galleries or cheering on her favorite teams. Fun Fact: When not immersed in digital strategies, Jess loves crafting jewelry and creating art with friends! Next – say hello to Adriana Capano, our Account Coordinator! Her passion for communications, digital content creation, journalism and storytelling are what brought her to the world of PR. Outside the office, you’ll find her with hanging out family and friends exploring the latest art exhibits in Toronto. After completing two undergrads in communications and public relations, she is excited to start collaborating with her colleagues to create campaigns that will foster positive relationships with clients. Fun Fact: She is a HUGE musical theatre fan. As a child, she performed in three of her school musicals and has loved them ever since! One of the most impressive performances she gotten to watch was Phantom of the Opera on Broadway. Finally – meet Sarah, our TDSB summer student! A high school student interested in design and PR and how it connects to many other facets of life. Sarah is eager to learn and gain as much experience as she can about all the work that happens behind the scenes to create and maintain a successful PR firm. Sarah plans to take her knowledge with her in pursuit of a career in trademark law. When Sarah is not working, you can often find her testing out new recipes in the kitchen! Fun Fact: Sarah enjoys traveling and is looking forward to checking off a few more destinations from her bucket list this summer!

📣 HIRING: APEX PR is looking to add a full-time Consultant to our Influencer Marketing team! If you're an experienced and creative PR pro, learn more and apply here: https://lnkd.in/eZgkiQNA

This World Refugee Day, we’re proud to have supported The 519 who spoke with #CP24 to talk about their work in helping 2SLGBTQ refugees and what allies can do to support year-round. Hear more from Reenita Verma, Coordinator for LGBTQ Settlement Services at The 519: https://lnkd.in/g-teVF-9 As a 2SLGTBQ and woman-owned PR agency, we are happy to support and amplify The 519’s initiatives, including their fast-approaching annual Green Space Festival, this year running from June 26 to 30. Read more: https://greenspaceto.org/ #SupportRefugees #ArmyOfLovers #LGBTQRefugees #CelebrateDiversity #GreenSpaceFestival #WorldRefugeeDay About the 519 The 519 is Canada’s largest 2SLGBTQ community centre and service provider, responding to the urgent and emerging needs of 2 Spirit, queer, and trans people since 1976.

Have you wondered why the notion of chasing eternal happiness often comes with feelings of constant dissatisfaction? In this latest installment of #ThePivot, hear from Dr. Markus Giesler on how our behaviours have been shaped by configurations of technology and expectations through a sociological lens underscored by the power of paradox, and what this means for organisations, brands and marketers. Listen to the conversation and share it 🎧: https://lnkd.in/egtty4xQ

📣 HIRING: APEX PR is looking for a Consultant! Join our integrated team! If you're an experienced and creative PR pro, learn more and apply here 👋: https://lnkd.in/eahxW9DD

We're hiring! See below for details.

Our APEX-ruckus teams were celebrating in style last night, taking home 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆 awards, including THREE GOLD awards from this year’s CPRS ACE Awards! DoorDash x ruckus Brand Development Campaign of the Year: Women in Sport – GOLD Community Relations Campaign of the Year: Women in Sport – GOLD Digital Communications Campaign of the Year: Women in Sport – SILVER Digital Communications Campaign of the Year: Courageous Conversations – SILVER Social Media Campaign, Best, and/or Influencers, Best Use of: Black Food Energy – BRONZE Social Media Campaign, Best, and/or Influencers, Best Use of: Courageous Conversations – BRONZE Project 8 Sports Inc. x APEX Scoring a Win for Women's Soccer in Canada – GOLD RE/MAX Canada x APEX Writing, Best: Walkable Neighbourhoods: Lessons for Small Communities – SILVER Media Relations, Best Use of (Over $50,000): Walkable Neighbourhoods: Lessons for Small Communities – SILVER Walmart Canada x APEX Special Events or Experiential Marketing, Best Use of: Holiday Preview – SILVER Huge congrats to Srijoni Sarkar for winning this year's New PR Professional of the Year! ✨ Thank you so much to all our partners and colleagues who’ve all made this possible ❤️❤️ Canadian Public Relations Society (CPRS) - Toronto ruckus digital

“It’s what happens behind the scenes – who are the athletes, what are their stories and what struggles have they had to overcome?” In this latest installment of The Pivot, hear from CBC's Head of Sports Marketing Communication, JONATHAN CHANG ⁞⁞ Marketing ⁞⁞ Partnerships ⁞⁞ Sports ⁞⁞ (He / Him), on what it means to create, lead and deliver an authentic Canadian experience, bringing integrated campaigns to life, and getting a closer look into the mindsets of our athletes ahead of the Paris 2024 Olympic Games. Listen to the conversation and share it 🎧: https://lnkd.in/eC6g-Z8c

#NEWCLIENTALERT 💸: We’re thrilled to share that we are partnering with Wealthsimple, the trailblazing force in Canada’s financial services industry, as their agency of record. Sheryl So, Director of Communications at Wealthsimple, shared her enthusiasm, stating, "Collaborating with APEX Public Relations marks a significant step forward in our mission to reintroduce Canadians to Wealthsimple and help them on their journey to financial freedom. Their blend of corporate savvy and creative flair perfectly complements our commitment to making finance not just simple, but a key part of how Canadians live." Jennifer Stein, Executive Vice President at APEX PR, added, "We're thrilled to partner with Wealthsimple on this transformative initiative. Together, we're bringing a fresh perspective to financial empowerment, proving that even in the world of corporate finance, there's room for a little fun." Our partnership aims to provide Canadians with the tools and insights they need to navigate economic challenges with confidence, transforming routine decisions into strategic wins that pave the way for a brighter financial future.