Nova

How hard is it to drive a 5% lift on your ad campaigns? 10%? Or 20%? And to do it consistently... That's exactly what our latest AI optimization tools are proving out: a 20% uplift in CTR on average, across all campaign categories. And this is just the beginning! Since we first rolled out AI-powered recommendations, we've ensured that the application of AI within our tools is as transparent as possible. Our aim is better results with no surprises. And now, we're providing even more transparency with a new AI reporting dashboard that details exactly how AI is working to drive this lift. Get access to a level of detail you can't typically get from your DSP. Since this data feeds future recommendations, the sooner you get started, the sooner you can start optimizing ALL of your campaigns. 🚀 Our creative AI tools have boosted CTR by an average of 20%, with top campaigns seeing up to a 63% lift. All with no extra work, no new tags. With our latest reporting, you'll quickly identify top-performers, make data-driven decisions and improve future campaigns.    🔥Ready to supercharge creative performance? Read more on our blog: https://lnkd.in/ghkhkDwy Nova’s New AI Report: 

Nova and The Trade Desk Expand Relationship for Improved Billing and Creative Workflows 🚀Nova is pleased to announce its streamlined billing integration with The Trade Desk, available to activate today! Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice.  👏The Trade Desk and Nova have worked together for over a decade and last year we expanded our relationship by integrating our API in the Creative Connector program, improving creative upload times and reducing manual errors. Today’s expanded effort will make it easier to use The Trade Desk’s omnichannel advertising platform and Nova's creative AI tools, ultimately delivering more high-impact ads across the open, premium internet. 🥳Eve Vitale, VP of Programmatic at Harmelin Media, and one of the first customers to take advantage of Nova’s newest integration with The Trade Desk, commenting, “With this new billing integration from Nova and The Trade Desk, we can now seamlessly bring greater creative performance to more campaigns. We see this as a positive marriage of creative and distribution. We look forward to driving more value for our clients by delivering the best ads on more screens and more audiences.” 📚Get in touch with your Nova or The Trade Desk representative to activate today! 

We couldn't be happier to be one of the sponsors at this year's MAD//FEST LONDON, exhibiting in the House of Innovation. Coming off Cannes, there's so much buzz around creative, AI, and what it all means for more effective advertising. Stop by and see how we're putting it all together, giving you new ways to run high impact ads on every impression. Great creative with less work, and none of the guesswork.

AI Creative Optimization is here! 🚀 After talking with many of our partners about where they want to go with AI, we're releasing a handful of new AI-powered features today that balance the power of AI optimization with the guardrails people want to manage AI effectively. 🙌 ✅ AI recommendations to optimize calls to action 🖼 Dynamic color matching via AI adds visual polish to your ads 😍 Instantly create multiple ad variants with AI 🏆 Run all variants through a single ad tag to identify a winner 🎉 ... and do it all with full control, guardrails, and transparency to ensure the best overall results #(re)generativeAI #AI #creativeoptimization #createwithnova Read more: https://lnkd.in/eZkk4EKG

Looking forward to seeing everyone at Programatic I/O in just a couple weeks!🚀 Join Emily Gaucher and Brett Aiello to learn more about what Nova is building with creative automation and what's changing in the world of creative AI.

We're proud to call PubMatic partners as they bring Nova's creative automation tools to brands and agencies across the APAC region, providing "limitless creativity," in the words of Sudipto Das, VP Advertiser Solutions. Here's to knocking down silos, and finding a more collaborative approach between social and programmatic. https://lnkd.in/d_vGQwWD

Nova's CEO Matt Crenshaw was a guest on Simpli.fi TV recently talking about regenerative AI and how it's already transforming the way that brands are enhancing their digital advertising. Check it out! And if you don't have the chance, here's a quote we like: “With regenerative AI, you bypass the short-term challenges we're all seeing with generative AI by regenerating what’s already working on other channels.” #SimplifiTV #regenerativeAI #programmatic https://lnkd.in/d-CTm3KU

If your business relies on TikTok, consider this a sign that it's time to test other channels. https://lnkd.in/g5CZFmtg

Ad execs forced to test new channels after Meta overcharges on CPMs (by 10X!) and fails to over any recourse. Super frustrating. https://lnkd.in/dgGDpsfY