Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota
Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.
Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.
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Big data has become an essential tool in many industries, ranging from marketing to healthcare. Here are some real-life examples of big data impacting everyday life.
AARRR is more than pirate jargon, and can actually help grow your business.
These companies are shaping the industry, tackling questions of pedagogy and business one day at a time.
The future of real estate is rooted in personalization and precision.
These big data platforms can store and analyze huge volumes of information ranging from transaction data to geotags.
High-performance computing helps us treat cancer, streamline soda cans and more.
These companies are showing how to create meaningful customer interactions through content marketing.
Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.
3D printing can be used to build low-cost houses — but it’s not right for every manufacturing scenario.