José Saad Neto

the queen of data: Luise Villa ”what are the latest updates in #digitalmarketing, the #creatoreconomy, #technology, and #business in latin america? the 2024 edition of Atlantico ‘s digital transformation report was released yesterday. i've gathered some insights that show how brazil is leading digital communication on various fronts — from social media to whatsapp. 👩🏻‍💻 3.6 hours per day on social networks. yes, that's the average time brazilians spend online. 77% of users use these platforms to discover and learn more about brands. 41% follow content creators who #influence decision-making. 💸 since 2017, investment in #influencermarketing has more than doubled, rising from 2% to 4.5% of the advertising budget in brazil. i also found out that we already have 20.3 million digital product buyers (a 6.3x increase since 2018!). 🤳🏻 monetization for #creators is still a challenge. many still earn less than a minimum wage (67%) and work through bartering (74%). platforms like LTK are helping change this game, offering alternative revenue streams for creators. from 2021 to 2024, commissions of r$100k to r$300k for influencers grew by 122%. 🤝🏻 go niche! while many brands still focus on #macro influencers, the numbers show that the real impact is in #niches and #communities. in a recent campaign, nano-influencers (<10k followers) had an engagement and conversion rate per follower up to 20x higher than macro influencers (>500k). when influencers speak directly to a segmented and highly engaged audience, the connection is much more authentic and can bring very interesting results in campaigns. 💬 we continue to dominate #whatsapp business: we are responsible for 40% of global revenue. 95% of businesses use the app to contact customers. 81% of #brazilians trust companies more when they can exchange instant messages with them. in this video, i explain how all of this connects to the future of business. to download the full report, check the link in the comments. happy reading!”

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It's forecasted that Brazil will experience the highest growth in advertising spending in 2025 among the 10 largest ad markets worldwide, with a projected increase rate of 12.4%. China and India will follow with estimated expansions of approximately 10.8% and 8.7%, respectively. Meanwhile, ad expenditures in Germany, Japan, and Australia were predicted to rise by less than 4% in 2025. For more industry updates, visit https://ampx.io/ #programmaticadvertising #advertisingspend #ad #ADGrowth #digitaladvertising #advertisement

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Brazil is the next big hit. How are domestic and international production companies defining their strategies to develop business in the new global content industry? I'll be with top executives like Renata Brandão, Angela Colla, Luana Lobo and David Davoli at RIO2C 2024. #content #brazil #streaming #internationalbusiness #filmproduction #series #coproduction #contentbusiness

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Unlock the Power of Business Messaging in Brazil Did you know that business messaging is a game-changer for companies in Brazil? A recent study by Boston Consulting Group (BCG) and Meta reveals that 89% of companies have invested in business messaging strategies, leading to increased customer loyalty, competitiveness, and ROI. With 90% of Brazil's digital population using messaging apps, it's no surprise that 76% of Brazilians prioritize corporate messaging and 75% use it at least once a week. But what does this mean for businesses? Here are 5 key takeaways from the study: 1⃣ Capitalize on changing consumer preferences for messaging 2⃣ Transform engagement throughout the customer lifecycle 3⃣ Draw inspiration from industry leaders 4⃣ Implement best practices for business messaging 5⃣ Take action to remain competitive in the market Don't miss out on the opportunity to revolutionize your communication strategy and drive growth for your business. Read the full study and start leveraging the power of business messaging today! https://lnkd.in/d_j5V38Z #BusinessMessaging #Brazil #Marketing #CustomerEngagement #CompetitiveAdvantage #DigitalTransformation

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The results of the BAV #Brazil 2024 study have been released, offering new perspectives on over 1,500 brands in the Brazilian market. The data reveals that 9 out of the 10 most influential brands, according to WPP BAV, belong to the internet and technology sectors, such as Google and Netflix. PIX, the Brazilian payment system, stands out for revolutionizing the way payments are made in the country. This shows that local brands can compete with and surpass global rivals within their own territory. #WPPBAV #WPP #BAV WhatsApp Apple Microsoft Faber-Castell Brasil Mercado Libre

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It is a pleasure to be one of the invited judges to evaluate the best startups and help entrepreneurs become global entrepreneurs. I am very grateful to be alongside many other great judges at this significant event with a global impact on the innovation and startup ecosystem. Special thanks to my mentor, Liliam Carrete 🌍🚀. #StartupWorldCup #GlobalEntrepreneurship #InnovationEcosystem #StartupJudging #ThankYouMentors #TransformingPeople #LeadingChange #TransformingBusinesses #DevelopingIdeas #BusinessGrowth

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