Bruno Gama

Bruno Gama

Campinas e Região
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Artigos de Bruno

Contribuições

Atividades

Licenças e certificados

Experiência de voluntariado

  • Volunteer

    Honda's Together for Tomorrow

    - 1 mês

    Serviço social

    Honda promotes a program called Together for Tomorrow focused on social activities. One of these activities is about buying and helping distribute Christmas gifts to poor children. In the same day, the children are tough about basic traffic notions, like correct way to cross the street, meaning of each color of traffic lights, etc., all this using a small city (with streets, houses) prepared for this lessons, and electric mini-bikes for children.

Cursos

  • Competências Profissionais, Emocionais e Tecnológicas para Tempos de Mudança (PUCRS, 4h, 2020)

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  • Database Marketing (ESPM, 12h, 2013)

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  • Honda Executive Development Program (ISE Business School, 2018)

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  • Honda Leadership Development Program (ISE Business School, 2017)

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  • Marketing Digital (Insper, 36h, 2019)

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  • Project Management (Fundação Vanzolini, 24h, 2013)

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  • Salesforce's Dreamforce 2018

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Projetos

  • myHonda Summit 2023

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    Despite being the 3rd edition of myHonda Summit, this was the first time we joint motorcycle and automobile dealers’ owners to share best practices on CRM and discuss the future of Digital Customer Experience in Brazilian Automotive market. The event was held on May 5th, 2023, in São Paulo, with 500 participants from dealers & Honda.

  • myHonda Summit 2020

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    2nd edition of myHonda Summit, first event to join both Honda's motorcycle and automobile dealers to discuss about CRM best practices, digital customer experience, launch new functions, and reinforce dealers' users engagement with myHonda CRM strategy. The event was held from Mar 6th to 08th, 2020, in Foz do Iguaçú (Brazil), with 500 participants from our dealers.

    Outros criadores

  • myHonda - Corporate CRM (B2C) strategy development and implementation

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    Development and implementation of myHonda CRM strategy for Honda’s businesses in Brazil: Motorcycle & Automobile (Sales and After Sales) Financial Services, recognized as one of the most advanced CRM solutions in all Honda group around the globe. Project phase included the development of Leads Operation, Marketing Campaigns & Customer Journeys automated campaigns, Satisfaction Surveys, Customer Service, and Owner’s Portal - all these operations considering OEM and dealers ( 3k dealers’ users)…

    Development and implementation of myHonda CRM strategy for Honda’s businesses in Brazil: Motorcycle & Automobile (Sales and After Sales) Financial Services, recognized as one of the most advanced CRM solutions in all Honda group around the globe. Project phase included the development of Leads Operation, Marketing Campaigns & Customer Journeys automated campaigns, Satisfaction Surveys, Customer Service, and Owner’s Portal - all these operations considering OEM and dealers ( 3k dealers’ users) sharing same solution (Salesforce platform basis) and single customer database. Implementation started in January 2016, with “Big Bang” launching of Leads operation for 100% of autos and motorcycle dealers, and was concluded in April 2017 with Owner’s Portal activation. Another milestone was, in October 2015, the creation of corporate CRM department, to keep developing and advancing myHonda strategy, technology, and company dealers engagement, aiming to offer best brand experience for Honda’s customers in Brazil.

    Outros criadores

  • Honda Customer Care - Service Retention Program

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    First Service Marketing initiative for Honda in Brazil, focused on automobile business, aiming to increase dealers‘ marketing activities related to service customer retention. Until Honda Customer Care, dealers relied on traditional mass media, or on sending same email marketing templates to all customers, when communicating benefits, advantages and offers for service. With HCC, dealers could improve customer engagement with a more efficient communication plan, combining mass media and…

    First Service Marketing initiative for Honda in Brazil, focused on automobile business, aiming to increase dealers‘ marketing activities related to service customer retention. Until Honda Customer Care, dealers relied on traditional mass media, or on sending same email marketing templates to all customers, when communicating benefits, advantages and offers for service. With HCC, dealers could improve customer engagement with a more efficient communication plan, combining mass media and segmented activations based on customer behavior, with Honda offering “how-to-do” guidelines and recommendations for audience selection, as well as email templates to be used in dealers campaigns. By December 2014, all automobile dealers in Brazil had adopted HCC program, with positive feedback and results on retention of customers in second and third year of vehicle usage.

    Outros criadores

  • New Market Quality system

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    Objective was develop a new system to support market quality monitoring operations for both motorcycle and automobile business in Brazil, what included a review & reengineering of all processes aiming simpler and faster procedures for customers, dealers and factory.

    My participation included requirements specification, support to define supplier/system and project coordination (user scope) in initial stages. Project still ongoing, current in roll-out stage.

    Outros criadores

  • Database Marketing - DBM

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    Starting of a dealers repair order database, it was possible to create and deploy one customer database to:

    Improve the accuracy of market actions and quality information.
    Developing communication channel with customers.
    History of repair and product quality
    Training CAPDo
    Service business actions

    Outros criadores

  • SAP system implementation

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    Review customer service (market quality) processes and evaluate SAP standard adherence for implementation. Project included processes reenginering, changes negotiation with other departments (purchase, factory, etc.), activities description, SAP standard adherence level evaluation.

    Outros criadores

Notas de provas

  • TOEIC (Listening & Reading)

    Nota: 945

  • TOEIC (Test Of English for International Communication)

    Nota: 955

Idiomas

  • English

    Nível nativo ou bilíngue

  • Espanhol

    Nível básico a intermediário

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