Proud. Grateful. Thank you Ad Age! Design: Reshidev Rk
Sobre nós
Wieden Kennedy is an independent, global creative company that has built and transformed some of the world’s most well-known, exciting brands for over forty years. Offering world-class creative, media, social, design and strategy operations, W K is driven by a core mission—using creativity to help brands breakthrough in culture and bring value to people.
- Site
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http://www.wk.com
Link externo para Wieden Kennedy
- Setor
- Publicidade e propaganda
- Tamanho da empresa
- 1.001-5.000 funcionários
- Sede
- Portland, OR
- Tipo
- Empresa privada
- Fundada em
- 1982
Localidades
Funcionários da Wieden Kennedy
Atualizações
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Wieden Kennedy compartilhou isso
Going to #SXSW this weekend? Cool—us too. Swing by our session with TikTok, Krystle Watler and John Dempsey, and let's hang. https://lnkd.in/ggf8iAs9
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Going to #SXSW this weekend? Cool—us too. Swing by our session with TikTok, Krystle Watler and John Dempsey, and let's hang. https://lnkd.in/ggf8iAs9
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This week, W K NY CCOs Marques Gartrell and Brandon Henderson talked Grimace Shake, Super Bowl and the “grand experiment” of W K with Alison Weissbrot for the Campaign US Chemistry podcast. Tune in to hear why their goal is to make the type of work our kids will be proud of, versus our parents. Thanks to Campaign and Alison for having us on!
Campaign Chemistry: Wieden Kennedy co-CCOs Marques Gartrell and Brandon Henderson
campaignlive.com
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Here we go! Thank you Jameson Fleming and ADWEEK.
This month's ADWEEK cover story: DoorDash will attempt something that's never been done in the Super Bowl. It will DoorDash one winner a supersized prize from EVERY Super Bowl ad. Yes, that means DoorDash will change one person's life with at least four cars, a pallet of Reese's Cups, a 1,000 Popeyes Louisiana Kitchen chicken wings (ordered at their convenience, naturally), and roughly five dozen more prizes. The winner will even get a 30-pound vat of mayo. So how will Kofi Amoo-Gottfried and the Wieden Kennedy pull it off? Cross-collaboration rarely seen across brands and agencies rarely seen in today's world. I spoke with the CMO, Mariota Essery, Henry Lambert, Bertie Scrase, Dan Viens, Lanae S. and Christen Brestrup about how this audacious sweepstakes came together.
Inside the Audacious Attempt to DoorDash the Super Bowl
adweek.com
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Coming Soon 👀
DoorDash has added Wieden Kennedy to an already stacked agency roster with GUT and The Martin Agency. W K is tasked with creating the company's new brand platform and corresponding Super Bowl ad. I spoke with Kofi Amoo-Gottfried about how he handles his agency roster, the new brand platform and I'll have more down the road on the brand's rather ambitious Super Bowl plans. One thing that all marketers should take note from Kofi—he doesn't run jump balls for Super Bowl, unlike many brands who invite far too many agencies to compete for a Super Bowl ad (that they may not even run 👀 ). “We’ve done a pretty good job over the past five years of putting out work that’s breaking through,” said Amoo-Gottfried, but added the brand has not done as well at “having all that work be connected, consistent and coherent, but still incredibly ambitious. Wieden gave us the best opportunity to do both things.”
DoorDash Taps Wieden Kennedy for Super Bowl Splash
adweek.com
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One of the best humans out there. Congrats Marques Gartrell!
Honored and humbled to come towards the end of the year and make the Adweek 50 list, with so many other talented leaders in the industry. https://lnkd.in/ew7jgipg
The Adweek 50: Honoring Indispensable Business Leaders
adweek.com
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We love to see it. McDonald's Nike <3
Adweek has revealed its pick for the top ads of 2023. Check out the best work from Leo Burnett, Tombras, PREACHER, GUT, The Or, Wieden Kennedy, Mother, TBWA\Chiat\Day, Droga5, Orchard, BETC, Mischief @ No Fixed Address and Ogilvy. A quarter of these campaigns were done in-house.
The 20 Best Ads of 2023
adweek.com
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Wieden Kennedy compartilhou isso
Had the chance to sit with Wieden Kennedy's Neal Arthur and Karl Lieberman for the latest episode of our Forbes series "On The Evolution of Creativity and Creative." We talked about a lot including: - The difference between the soul of a brand and its voice - The evolution and broadening of the definition of the craft, from “contractor” to “architect”and shifting agency mindsets from scarcity to abundance - The need to ask bigger questions and challenge all assumptions Have a listen/look here: https://lnkd.in/dE35aM5C
On The Evolution Of Creativity And Creative: With Wieden & Kennedy’s Neal Arthur And Karl Lieberman
forbes.com
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Feeling grateful this week: Wieden Kennedy was named a Brand That Matters by Fast Company. It's a huge honor. Love the work we do and the people we do it with.
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