Azerion

🚀  Exciting news for advertisers in France, Belgium, and the Netherlands! Azerion is thrilled to announce the strategic integration of its Hawk (an Azerion company) DSP with MyAdbooker SSP, a leader in Digital Out-of-Home (DOOH) advertising. This partnership provides our clients with exclusive access to premium DOOH inventory across these dynamic European markets. 💡Why does this matter? With this integration, advertisers using HAWK DSP can enhance their programmatic strategies by adding high-impact DOOH opportunities to their omnichannel campaigns, delivering even more precise and powerful results. 🎯 New opportunities are opening up to leverage exclusive DOOH inventory across three of Europe’s most dynamic markets. 📢 A game changer for the DOOH ecosystem in Europe, we’re excited to collaborate with MyAdbooker to bring even more innovative solutions to our clients. 👉🏻 Learn more: https://lnkd.in/et7Cvdn3

Planning is well underway for #Gamescom2024. I shall be attending from Tuesday 20th August until Friday 23rd. I will be taking meetings throughout to meet with #publishers, #developers & #studios to present the #api & #cloud services of Genba Digital and the wider #digitalmarketing and #adtech solutions of our group parent Azerion. If you IP requires further discoverability support, Genba Digital has the best in class Technology and Expertise to help broaden the scope of your audience reach and retail distribution to increase channel visibility and catalogue monetisation. If the following key factors are important for your distribution strategy, please feel free to reach out and book a meeting slot to find out how Genba's services could benefit your business and content portfolios further. ✅ #Security - Securely managed key platform with automated real time key delivery ✅ #Transparency - Real time sales and data performance reporting ✅ #Efficiency - Commercially managed portfolios supported by Digital Retail Management ✅ #Knowledge - Expert advice on regional key locking and global currencies to protect the integrity of your keys ✅ #Discoverability - Guaranteed increased channel exposure for your IP to the wider global gaming audience

🚀 Exciting News from Azerion! 🚀 We are excited to announce the launch of our groundbreaking Contextual Intelligence technology within the Azerion Marketplace! This innovative solution leverages Generative AI, Large Language Models (LLM), and advanced transformer techniques to classify content from URLs into precise, actionable segments. Key Highlights: 🔹 Generative AI and LLM: Detailed descriptions and keyword lists for precise content classification.  🔹 Transformers and Text Vectorization: Enhanced accuracy and efficiency in content classification.  🔹 Vector Search: Rapid and precise retrieval of text embeddings for accurate classification. 🔹 Taxonomy Representation: Comprehensive representations of taxonomy labels for reliable classification. “We are thrilled to introduce Azerion’s Contextual Intelligence to our marketplace,” said Daan Boekestein, our Chief Technology Officer. “Our technology sets a new standard in the industry, driving significant value for our partners and revolutionizing digital advertising. Read the full PR: https://lnkd.in/erRtPrcG Stay tuned for more updates! 🌐✨ #Azerion #ContextualIntelligence #GenerativeAI #DigitalAdvertising #Innovation #TechNews

🚀 Exciting News! Azerion and Captify Forge New Partnership to Enhance Search Intelligence in France and Italy 🇫🇷 🇮🇹 We are thrilled to announce that Azerion has partnered with Captify, a leading provider of real-time audiences and insights powered by Search Intelligence. This collaboration is set to accelerate buyers’ access to audiences derived from open web search data, enabling brands to achieve cookieless activation in France and Italy.  📈 Captify’s solutions will extend Azerion’s reach of 500M monthly users, offering real-time consumer insights. Buyers can access these audiences through DSPs and Azerion’s managed services.  🔄 Azerion will also onboard Captify’s sales operations in France and Italy, ensuring seamless support for existing and new clients. 👉🏼 Read more : https://lnkd.in/gX6ngCkc

🚀 Exciting News Alert! 🚀 We are thrilled to announce the launch of Habbo Hotel: Origins — a meticulously recreated version of the iconic virtual world as it existed in 2005. This release marks a significant milestone in online gaming history, inviting players to relive the original charm and magic of early Habbo Hotel. Step back in time and experience one of the most important and influential games in internet history today! https://origins.habbo.com 👉🏼 Read the full PR: https://lnkd.in/eMWBK7cx

🚀 Exciting News! 🚀 Azerion is proud to announce the launch of Azerion Edge! In a cookieless world, Azerion Edge is the new data solution designed to help publishers better monetize their audiences. This innovative product offers a real-time data module that is easily implemented on publishers' sites, automatically tracking and generating audience segments. By installing Azerion Edge, publishers can: 🔍 Classify users based on on-site behaviors  🔗 Pass these audiences directly to the Azerion SSP and other demand sources via pre-bid for targeted advertising 📊 Gain detailed analytics on audience matches to optimize content for engagement Available now, Azerion Edge provides actionable data insights, unlocks incremental revenue, and requires minimal implementation effort. Don't miss out on this opportunity to enhance the monetization of your digital content and audiences. For more information, read the full PR :  https://lnkd.in/eFJRR2KS #Azerion #DigitalAdvertising #DataSolutions #Monetization #CookielessFuture #Innovation

Looking forward to Jason Hall 🔜 Digital Dragons 🕹️🎮👾 representing Genba Digital (an Azerion company) in Krakow on 19-21 May 2024

Exactly two weeks ago, we wrapped up our Azerion Summit 2024  🚀 🌟 Luckily we captured all the memorable moments on camera, so sit back, relax and immerse yourself in the vibrant atmosphere of our unforgettable two-day event at JW Marriott Venice Resort & Spa 👉🏼 https://lnkd.in/dfiYKV65

 🚀 Exciting News Alert! 🚀 We’re thrilled to announce a significant stride towards expanding our footprint in the Nordics! Today, we are proud to share that we’ve acquired approximately 26% of Eniro Group AB (“Eniro”), solidifying our commitment to building one of Europe’s foremost digital advertising platforms. This strategic investment marks a pivotal moment for us as we continue to integrate networks of digital audiences, publishing, and advertising technology. Through this partnership, we are not only acquiring shares in Eniro but also forging a collaborative alliance aimed at revolutionizing the digital advertising landscape in the Nordic markets. 👉🏼 Check out the full PR to know more about what it means for our partners and advertisers : https://lnkd.in/gX6ngCkc

🎉That’s a wrap on the #AzerionSummit24 in Venice, what an incredible journey it has been!🎉 On April 15 & 16, our two-day summit themed “Digital Business in Changing Times” took place on the private island of JW Marriott Venice Resort & Spa  From thought-provoking keynote speeches to engaging discussions and networking opportunities, every moment was filled with insights and inspiration. We dived deep into the latest trends shaping the digital landscape, explored innovative strategies for growth, and forged valuable connections with more than 200 industry leaders. We wanted to take a moment to thank all of our guests who joined as well as our exceptional lineup of speakers Georgie Barrat, Kenton Cool, Neil Ralph, Jordi van den Bussche, Rorke Denver, Daniel Knapp, Erik van der Veen, Christ Coolen. Your combined insights, expertise, and passion have truly enriched our summit and inspired us all. Keep an eye out for more updates in the upcoming days 👀