Etien Yovchev

Etien Yovchev

Lozenets, Sofia City, Bulgaria
9K followers 500 connections

About

🌟 Storyteller | Creating and executing brand strategies for tech ecosystem leaders…

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Activity

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Experience

  • The Recursive Graphic

    The Recursive

    Sofia, Sofia City, Bulgaria

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    San Francisco Bay Area

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    Sofia, Bucharest, Athens, Zagreb

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    Sofia, Sofia City, Bulgaria

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    San Francisco Bay Area

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    Sofia, Sofia City, Bulgaria

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    Southeast Europe

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    Bulgaria

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    Bulgaria

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    Bulgaria

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    Sofia

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    Sofia

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    Rotterdam Area, Netherlands

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    Rotterdam Area, Netherlands

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    Sofia,Bulgaria

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    Niagara Falls, NY, USA

Education

  • Rotterdam School of Management, Erasmus University Graphic

    Rotterdam School of Management, Erasmus University

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    Learned how to:
    - Set up an innovation strategy
    - Design customer value propositions for new products and services
    - Assess the commercial viability of a new idea through experimentation and rapid prototyping
    - Build new business models

    Practical activities:
    - Worked on an innovation project in collaboration with one of the world's largest providers of financial/ banking services. This assignment featured: business environment research, the collection of qualitative…

    Learned how to:
    - Set up an innovation strategy
    - Design customer value propositions for new products and services
    - Assess the commercial viability of a new idea through experimentation and rapid prototyping
    - Build new business models

    Practical activities:
    - Worked on an innovation project in collaboration with one of the world's largest providers of financial/ banking services. This assignment featured: business environment research, the collection of qualitative data, the design of experiments and interview questionnaires, customer validation, idea generation, business model drafting, project management, teamwork, report writing.

    - Developed a proposal for a strategic response to uprising disruptive innovation that might affect an international high-tech company. Other tasks included: development of customer journeys/ personas, value proposition design, prototyping

    Master's thesis:
    - "The Interactive Effects of Strategic Autonomy and Goal Alignment on Creative Behavior"

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    - Developed a Series of Advertising Campaigns for an Online Food Delivery Company
    - Learned about: Brand Building, Google Analytics, Google Tag Manager, Google AdWords (Search, Display, Video and Mobile), Facebook Advertising, SEO and Conversion Rate Optimization

Licenses & Certifications

Languages

  • English

    Full professional proficiency

  • Spanish

    Professional working proficiency

  • Bulgarian

    Native or bilingual proficiency

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