About us

About us

Welcome to Beshock Ramen & Sake Bar, where authentic Japanese flavors meet the vibrant dining scene of Downtown San Diego. Since opening in 2016, Beshock has become a go-to destination for those seeking the perfect bowl of ramen. Our commitment to honoring traditional Japanese cuisine has earned us a reputation among locals as serving some of the best ramen in San Diego. We invite you to enjoy our award-winning ramen, complemented by a curated selection of premium sake, and discover why Beshock is cherished by ramen enthusiasts throughout Downtown San Diego and beyond.

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Restaurant & Bar

Concept

Established in 2016 in Downtown San Diego’s East Village, Beshock Ramen & Sake Bar has grown from a new concept to an award-winning culinary destination. Our mission is to provide a dining experience that suits the busy lives of San Diegans, offering meals that are both satisfying and light. Our dedication to quality and authenticity has earned Beshock the recognition of being voted Best Ramen in San Diego by the readers of San Diego Magazine in 2024. This achievement is a testament to the extensive research conducted in Japan and across the United States by our co-founders Kumi Ito, Ayaka Ito, and Masaki Yamauchi. Executive Chef Yoshiaki Tsuji meticulously selects the finest pork and chicken bones, simmering them with a mix of local vegetables and traditional Japanese seasonings for a minimum of ten hours to create the distinct, deep, umami-rich flavor of our signature Tonkotsu broth.

The name Beshock is derived from the Japanese term "bi-shoku" (美食), which translates to "gourmet food" or "delicacies." The kanji "美" (bi) means "beauty," and "食" (shoku) means "food" or "eating." "Bi-shoku" refers to the pursuit of delicious and beautiful food, a concept that is at the heart of everything we do. We invite you to experience the beauty and wholesomeness of our ramen and dishes. Co-founder Ayaka Ito, originally from Nagoya, Japan, brings her passion for sake to Beshock. As a certified Sake Master since 2014, Ayaka uses her expertise to curate excellent food-sake pairings and flights, offering customers an immersive journey into the world of sake. Our sakes are carefully hand-selected, with a focus on complementing the flavors of each dish, ensuring a harmonious dining experience.

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Ayaka Ito

Ramen & Saké Bar BESHOCK is located in the up-and-coming area of East Village in Downtown San Diego. Our restaurant offers both traditional Japanese and global cuisine and gives them a twist of San Diego flavor by having “glocalization” be at our fore front. We’re using local and fresh ingredients to set up a stylish and newly established Japanese noodle restaurant. Enjoy our variety of ramen (including traditional and specialty), delectable sushi rolls, local craft beers, and premium saké carefully selected by our own Saké Master. BESHOCK is ideal for any occasion; offering lunch, dinner, and bar services. Our name BESHOCK is derived from Japanese word bi-shoku, which means “the beauty of food”; this is a concept we take to heart when preparing out dishes and invite you to experience both the beauty and wellness of our food.

Saké Master

Ayaka Ito

Ayaka was born in Nagoya, Japan. She began living abroad when she was 16 in Canada and from there continued to Hawaii and South Korea for several more years; experiencing many diverse cultures and lifestyles along the way.

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Location

1288 Market St
San Diego, CA
92101

Hours

Sunday - Thursday 11:30am - 9:00pm
Friday and Saturday 11:30am - 10:00pm