Trilations Healthcare Strategies

Pharmaceutical Launch Leaders, are you making enough noise in your target market? At Trilations, we delve into the influence of familiarity on launch success in different regions and therapeutic areas to help your team navigate this critical driver of success. Understanding the role of product familiarity can be crucial for a successful global drug launch. This crucial first step of achieving a high product familiarity is key for a strong adoption in the market. During our recent Launch webinar Douglas Black underlined the importance of 'getting it right' from the beginning: "A drug approval is like a unicorn. It's very precious, not only to the company but most importantly to the patient, and you have to get it right." Learn from Michiel Dockx, Launch Excellence Lead at Trilations, his key findings and strategies are invaluable to leverage HCPs' familiarity with new brands for a more impactful launch. Discover the steps you can take to ensure your product resonates with the target market and achieves its full potential on a global and regional scale. Get in contact with Michiel: https://loom.ly/9lNWHLY In this whitepaper our Launch Excellence Lead, Michiel, dives into key findings and strategies that are invaluable to leverage awareness for a more impactful launch. Discover the insights here: https://loom.ly/1dcv2EE This is part 1 of Trilations' Pharma Launch Excellence series. Save this post and make sure to see the following insights. #Pharma #Trilationslaunch #hcpeducation #patientcare #productawareness #launchexcellence

We're excited to share that our APAC Director, Joeri De Haes, recently moderated an impactful MAPS webinar featuring industry experts. The session offered deep insights into the evolving landscape of Medical Affairs. Key Points: - Evolving Role of Medical Affairs: The transformation of Medical Affairs into a strategic leader that incorporates external insights to enhance patient outcomes. - Critical Metrics: The necessity of both qualitative and quantitative metrics for informed decision-making and demonstrating the Medical Affairs team's value. - Integration of Metrics: The importance of continuously tracking and integrating metrics into strategic organizational goals to ensure alignment and effective communication. - Partnering to Adopt Advanced Data Strategies: The potential of AI, real-time tracking, social media listening, and external databases (such as the MAPS database) to drive productivity, transparency, and objectivity. Curious to learn more? Dive into the full webinar available on the MAPS education center: https://lnkd.in/eEevS8eZ. If you'd like to have your own “personal” webinar or discussion with Joeri, feel free to reach out to us directly. We would love to connect! #MedicalAffairs #Pharma #MedTech #DataDriven #MAPSWebinar #HealthcareInnovation

Any visit with a Field Medical representative is better than none. Our data, based on over 45,000 interactions, shows that just one annual visit significantly boosts your perception as a valued medical partner. This first visit lays the foundation for future interactions, fostering two-way dialogue, maintaining communication channels, and exchanging updated industry insights. Learn more about balancing the quality and frequency of medical interactions. 👉 Read our paper here: https://loom.ly/idPMf-c #trilationsmedical #pharma #medicalaffairs #healthcare #fieldmedical #medicalengagement

Launching a pharmaceutical product successfully hinges on mastering market adoption. Our latest whitepaper explores how driving pre-launch awareness and rapid post-launch uptake ensures a solid market position and sustained adoption. Gain the knowledge you need to enhance your launch strategies and achieve sustained market success. Learn more: https://loom.ly/8VRw4bw #pharma #marketadoption #productlaunch

Next week, our Director Japan and Asia Pacific, Joeri De Haes, will be moderating a highly engaging panel discussion hosted by Medical Affairs Professional Society (MAPS). This is a fantastic opportunity to delve into the critical challenges facing Medical Affairs today. Learn about effective metrics and innovative approaches to maximize Medical Affairs' impact. Register today: https://lnkd.in/gbp7E4Uy #medicalaffairs #MAPS #healthcare

We're proud to sponsor the NEXT Pharma Summit CX & AI this October. Don't miss our insight-packed presentation “Putting experiences first: How AI can enhance authentic engagement”, presented by our COO, Claire Versluys! 📅 Dates: October 22-23 📍 Location: Hotel Savoyen, Vienna Questions? Contact us or Claire! 👉 Discover more about Trilations: https://loom.ly/CIVkuqM #nextpharma #cx #ai #pharma #healthcare #trilations

We are thrilled for the upcoming Medical Affairs Professional Society (MAPS) APAC event: "Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs". Our very own Joeri De Haes, Director Japan and Asia Pacific, will be moderating this insightful session. Join us as we learn to: ✔️ Maximize the performance and strategic impact of Medical Affairs ✔️ Explore essential metrics and innovative data approaches ✔️ Dive into technological advancements driving the industry forward Register today: https://lnkd.in/grBS8ATV #medicalaffairs #maps #webinar #performancemetrics #datainnovation

Discover how the right balance between frequency and quality in medical visits can significantly enhance physician relationships and patient outcomes. Based on an extensive analysis of 45,000 interactions, we reveal key strategies to help you refine your approach and achieve greater impact. Read the full article here: https://loom.ly/idPMf-c #medicalvisits #physicianengagement #healthcareStrategy #fieldmedical

Listen to Chetak Buaria highlight the importance of content relevance through a triangulation of three key areas: regulatory compliance, customer perspective (HCPs), and brand alignment. Using content as a strategic compass to guide executing, while ensuring it aligns with these three areas, is crucial for successful engagement. Discover more about this insightful approach in our webinar highlights! 👉 Watch the full video here: https://loom.ly/KY0mpVc #trilationswebinars #pharma #contentstrategy #customerengagement #brandalignment

During drug launches, team structure heavily influences agility and success. When one department thrives while another struggles, it’s often due to siloed, protective approaches. Listen to our panelist Viniscius Vasconselos' suggestion on breaking down these silos and fostering cross-functional collaboration to unlock potential, drive innovation, and create a more dynamic, responsive organization. Curious about revolutionizing your launch performance? Discover our webinar highlights video, "Setting and monitoring launch priorities," for powerful insights! 👉 Watch now: https://loom.ly/yJwa-nQ #pharma #druglaunch #leadership #webinarhighlights