Are you or do you know a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – WFA and The Drum's next Global Marketer of the Year. 🏆 The search for the next Global Marketer is now open, you can nominate your international marketing star here: https://bit.ly/3W8jl43. https://bit.ly/3Wpo6rk #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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🔴 Full house for our Forum Connect in #Singapore today! More than 100 WFA members of our #CMO, #Media and #Sourcing Forums gathered to discuss Better #MarketingIntegration. Thank you all for attending, we hope you had an inspirational and fruitful day! 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro #GlobalMarketing #BetterMarketing
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🔴 WFA member and in #Singapore this Wednesday? Don’t forget to secure your seat for our #WFA Forum Connect, where our Marketing, Media and Sourcing Forums will come together around one common goal: Better #MarketingIntegration. 👉 Register here: https://bit.ly/3W2wCep. 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro
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🔴 Our WFA In-House Forum proudly welcomes Shannon Kalkstein (Unilever) as its new chair. Shannon brings almost 30 years of experience in creative and In-House agency leadership to the role. Established in 2021, WFA’s In-House Forum brings together the industry’s top global In-House agency leaders and specialists to talk about issues where members feel they can benefit from peer-to-peer discussions. 👉 Read more about the WFA In-House Forum here: https://bit.ly/3S8RoYL. #GlobalMarketing #BetterMarketing #InHousing #Agencies Brenna Brandes Julia Kraft https://bit.ly/463U93b
In-House Forum names new chair from Unilever
wfanet.org
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🔴 We are proud to announce the second edition of our WFA #ForumConnect in #Singapore. Next week, members of our WFA Marketing, Media and Sourcing Forums will come together around one common goal: Better #MarketingIntegration. This stellar line-up of speakers will take to the stage this Wednesday July 17: ⭐ Dhiren Amin, Income Insurance Limited ⭐ Karla Bello, L'Oréal ⭐ Lex Bradshaw-Zanger, L'Oréal ⭐ Rupen Desai, Una Terra Venture Capital Fund ⭐ Abigail Gammell, Philips ⭐ Cheryl Goh, Grab ⭐ Cheryl Lee, L'Oréal ⭐ Silas Lewis-Meilus, Haleon ⭐ Andres Mongrue, HP ⭐ Julie Nestor, Mastercard ⭐ Vidhyasagar Sekar, HP ⭐ Josephine T., Diageo ⭐ Kim Yang, The HEINEKEN Company 👉 Haven’t secured your seat yet? Register here: https://bit.ly/3W2wCep. 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro
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WFA reposted this
📢 1st 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Announcing the full speakers’ lineup ❗ Join our ⭐⭐ stellar line-up of speakers for a day full of inspiration, learning, and insights. o Stephan Loerke, CEO WFA o Rupen Desai, CMO & Venture Partner Una Terra Venture Capital Fund I Co-founder The Shed 28 o Katrina Dodd, Editor at Large Contagious o Jerry Daykin, WFA Ambassador, DEI Author & Media Consultant o Mary Kyriakidi, Global Thought Leader Kantar o Jake Dubbins, Co-Chair Conscious Advertising Network ICEO Media Bounty o David Wheldon OBE, WFA President Emeritus 📅 𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 now https://bit.ly/3zwg5bh and mark your calendar! #SDE #BetterMarketing #BetterMarketingConference #Knowledge #Marketing
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It's today 👇
We're very much looking forward to the WFA Deep-Dive Forum into In-house Commercial Models - July 10th. Insights from Bertrand Serrano, Nicola Wardell and Shannon Kalkstein, ably facilitated by our own Lucinda Peniston-Baines https://lnkd.in/eNM2Ftts
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WFA reposted this
🌟 Another exciting month for #AI! If you want to keep on top of AI developments and make sense of how they're transforming #marketing, then check out this June round-up and discover how we're supporting the world's largest brands on their AI journey. You can't solve every marketing challenge by yourself... Reach out to learn how you can leverage WFA's global network of senior marketers to drive #BetterMarketing. https://lnkd.in/eU-MEjkZ
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
wfanet.org
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On October 1, SDE is organizing its first #BetterMarketing Conference in #Athens. We’re very much looking forward to exploring how marketing can be a force for good & for growth in a world that is changing on a scale and at a speed we’ve rarely seen before. Already get warmed up for the conference and read Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος its interview with Stephan Loerke about Better Marketing 👇 #GlobalMarketing #Greece
🎤 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 ❓ 𝗧𝗵𝗲𝗻, 𝗿𝗲𝗮𝗱 𝗦𝘁𝗲𝗽𝗵𝗮𝗻 𝗟𝗼𝗲𝗿𝗸𝗲’𝘀 𝗲𝗻𝗹𝗶𝗴𝗵𝘁𝗲𝗻𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 ❗️ 🙏 Είναι τιμή μας να έχουμε τον Stephan Loerke, CEO της WFA ως #keynote ομιλητή στο 1ο 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 που διοργανώνει ο #ΣΔΕ την 1η Οκτωβρίου 2024, στο Athens Conservatoire | Ωδείον Αθηνών. 🔝Η διεθνής γνώση και η άποψή του για τις σημαντικότερες προκλήσεις του marketing είναι #mindopening! Στη συνέντευξη που παραχώρησε στην αρχισυντάκτρια του MarketingWeek Evgenia Koutifari, μίλησε για την πολύπλοκη, αλλά συναρπαστική για τους #marketers εποχή, τις συνεχείς αλλαγές, τον ορισμό του #BetterMarketing, την αναμενόμενη επίδραση της #GenAI στο marketing, τον #CΜΟ του μέλλοντος και πολλά ακόμα 😍 Διαβάστε τη συνέντευξη στο link στο 1ο σχόλιο👇και κλείστε σήμερα κιόλας τη θέση σας στο συνέδριο για μία ημέρα γεμάτη έμπνευση και insights από κορυφαίους διεθνείς ομιλητές. #ΣΔΕ #BetterMarketingConference #BetterMarketing #Leadership #Knowledge #Marketers #Inspiration
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🚗 "Our 4-hour commercial was advertising that simply wasn’t advertising." 👂 Listen to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, on putting brand before product and selling cars through YouTube music channels in the latest episode of our #BetterMarketing Pod: https://bit.ly/4ba77NP. 👉 Subscribe to our podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro #GlobalMarketing #Marketing #Advertising
WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
wfanet.org