Are you or do you know a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – WFA and The Drum's next Global Marketer of the Year. 🏆 The search for the next Global Marketer is now open, you can nominate your international marketing star here: https://bit.ly/3W8jl43. https://bit.ly/3Wpo6rk #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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🔴 “Just 41% of marketers predict diversity and inclusion will be a marketing priority in the next five years, a decline from 2021’s 59%." If, as a #marketer, you are scared to speak up about #inclusion and #climate, then you should read this column in which writer and brand strategist Arwa Mahdawi explains why not to go quiet on your #DEI and #sustainability efforts. After all, all the data shows that progressive brands drive business growth. https://bit.ly/4ddMp1e #GlobalMarketing #BetterMarketing
Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
wfanet.org
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🦁 “One cannot ignore the #creativity and #innovation coming out of #Brazil. Bold ideas, cutting-edge creativity and solution-driven!” One month after the advertising industry’s Festival of Creativity, these #CannesLions 2024 jurors and commentators look back at the best work presented at Cannes Lions International Festival of Creativity and share their views: https://bit.ly/3zVuxtB. #GlobalMarketing #BetterMarketing #Advertising Andisa Ntsubane CM (SA) FCXP (CX-I) Vodacom Group Sue Unerman Brainlabs Ivan Moroke Kantar John Forero DDB Colombia Chloe Markowicz Contagious
Key trends from Cannes jurors and commentators
wfanet.org
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🏆 Who, according to you, deserves the title Global Marketer of 2024? 👉 Nominate your star of global marketing here: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
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🔴 Full house for our Forum Connect in #Singapore today! More than 100 WFA members of our #CMO, #Media and #Sourcing Forums gathered to discuss Better #MarketingIntegration. Thank you all for attending, we hope you had an inspirational and fruitful day! 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro #GlobalMarketing #BetterMarketing
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🔴 WFA member and in #Singapore this Wednesday? Don’t forget to secure your seat for our #WFA Forum Connect, where our Marketing, Media and Sourcing Forums will come together around one common goal: Better #MarketingIntegration. 👉 Register here: https://bit.ly/3W2wCep. 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro
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🔴 Our WFA In-House Forum proudly welcomes Shannon Kalkstein (Unilever) as its new chair. Shannon brings almost 30 years of experience in creative and In-House agency leadership to the role. Established in 2021, WFA’s In-House Forum brings together the industry’s top global In-House agency leaders and specialists to talk about issues where members feel they can benefit from peer-to-peer discussions. 👉 Read more about the WFA In-House Forum here: https://bit.ly/3S8RoYL. #GlobalMarketing #BetterMarketing #InHousing #Agencies Brenna Brandes Julia Kraft https://bit.ly/463U93b
In-House Forum names new chair from Unilever
wfanet.org
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🔴 We are proud to announce the second edition of our WFA #ForumConnect in #Singapore. Next week, members of our WFA Marketing, Media and Sourcing Forums will come together around one common goal: Better #MarketingIntegration. This stellar line-up of speakers will take to the stage this Wednesday July 17: ⭐ Dhiren Amin, Income Insurance Limited ⭐ Karla Bello, L'Oréal ⭐ Lex Bradshaw-Zanger, L'Oréal ⭐ Rupen Desai, Una Terra Venture Capital Fund ⭐ Abigail Gammell, Philips ⭐ Cheryl Goh, Grab ⭐ Cheryl Lee, L'Oréal ⭐ Silas Lewis-Meilus, Haleon ⭐ Andres Mongrue, HP ⭐ Julie Nestor, Mastercard ⭐ Vidhyasagar Sekar, HP ⭐ Josephine T., Diageo ⭐ Kim Yang, The HEINEKEN Company 👉 Haven’t secured your seat yet? Register here: https://bit.ly/3W2wCep. 🙏 With thanks to our sponsor Meta. Stephan Loerke Robert Dreblow Hanne van de Ven Laura Forcetti Joel Gan Alice Tomlinson Matt Green Tom Ashby Claire Mullen Justine David Zoe Steele Samantha Clayton Amparo Gómez Castro
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WFA reposted this
📢 1st 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Announcing the full speakers’ lineup ❗ Join our ⭐⭐ stellar line-up of speakers for a day full of inspiration, learning, and insights. o Stephan Loerke, CEO WFA o Rupen Desai, CMO & Venture Partner Una Terra Venture Capital Fund I Co-founder The Shed 28 o Katrina Dodd, Editor at Large Contagious o Jerry Daykin, WFA Ambassador, DEI Author & Media Consultant o Mary Kyriakidi, Global Thought Leader Kantar o Jake Dubbins, Co-Chair Conscious Advertising Network ICEO Media Bounty o David Wheldon OBE, WFA President Emeritus 📅 𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 now https://bit.ly/3zwg5bh and mark your calendar! #SDE #BetterMarketing #BetterMarketingConference #Knowledge #Marketing
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It's today 👇
We're very much looking forward to the WFA Deep-Dive Forum into In-house Commercial Models - July 10th. Insights from Bertrand Serrano, Nicola Wardell and Shannon Kalkstein, ably facilitated by our own Lucinda Peniston-Baines https://lnkd.in/eNM2Ftts
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