Are you or do you know a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – WFA and The Drum's next Global Marketer of the Year. 🏆 The search for the next Global Marketer is now open, you can nominate your international marketing star here: https://bit.ly/3W8jl43. https://bit.ly/3Wpo6rk #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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🔴 Tune in next week for this webinar on #marketingeffectiveness with Orlando Wood, author of Lemon and Look out (IPA). Join us Wednesday August 21 to understand what showmanship advertising looks like and how it can put you on the path to growth and profit. 👉 This webinar is open to WFA members and national advertiser associations in WFA membership, you can register here: https://bit.ly/4dtkcUJ. Brenna Brandes Julia Kraft #GlobalMarketing #BetterMarketing #Advertising
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WFA reposted this
Enhance your influencer management and agency partnerships with insights from our upcoming webinar, hosted by WFA in partnership with R3. Key topics covered: 🛠️ Establishing a Strong Foundation in Influencer Partnerships 💰 Evaluating Remuneration Models 🔗 Integrating Procurement and Marketing Roles 📜 Crafting Effective Contract Clauses If you’re a brand marketer or procurement lead, secure your spot here: https://lnkd.in/gu22fD5u Laura Forcetti Joel Gan #InfluencerManagement #AgencyPartnerships #Webinar #WFA #Marketing #Influencers
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🔴 "Every brand needs a stronger insight function." Ioana Danila, Senior Manager Global Insights at WFA, talks about three years of WFA's Insight Forum and how the function is rapidly evolving: https://bit.ly/46z62hZ. 👉 See more about the WFA Insight Forum here: https://bit.ly/3WHW8qS. #GlobalMarketing #BetterMarketing #Advertising #Insights
Every brand needs a stronger insight function
wfanet.org
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🔴 Viral #AI-generated campaigns, #GenAI mislabelling and risks of AI in digital ads: Gabrielle Robitaille, WFA Associate Director for Digital Policy, wraps up this month's most important developments in AI: https://bit.ly/3yvtr7g. #GlobalMarketing #BetterMarketing #Advertising #Policy
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
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🏆 Don't forget to nominate your Global Brand Builder of 2024 before September 15: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
🏆 Who, according to you, deserves the title Global Marketer of 2024? 👉 Nominate your star of global marketing here: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
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🔴 The most inclusive brands are also the most successful. Or, simply put, inclusion equals income. 👉 Kantar’s global Brand Inclusion Index 2024 is out and you can read about the results here: https://bit.ly/4dgGvMC. Valeria Piaggio #DEI #Diversity #Equity #Inclusion #GenZ #Millenials #GlobalMarketing #BetterMarketing
Inclusion is the future for brand growth
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🔴 “Just 41% of marketers predict diversity and inclusion will be a marketing priority in the next five years, a decline from 2021’s 59%." If, as a #marketer, you are scared to speak up about #inclusion and #climate, then you should read this column in which writer and brand strategist Arwa Mahdawi explains why not to go quiet on your #DEI and #sustainability efforts. After all, all the data shows that progressive brands drive business growth. https://bit.ly/4ddMp1e #GlobalMarketing #BetterMarketing
Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
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🦁 “One cannot ignore the #creativity and #innovation coming out of #Brazil. Bold ideas, cutting-edge creativity and solution-driven!” One month after the advertising industry’s Festival of Creativity, these #CannesLions 2024 jurors and commentators look back at the best work presented at Cannes Lions International Festival of Creativity and share their views: https://bit.ly/3zVuxtB. #GlobalMarketing #BetterMarketing #Advertising Andisa Ntsubane CM (SA) FCXP (CX-I) Vodacom Group Sue Unerman Brainlabs Ivan Moroke Kantar John Forero DDB Colombia Chloe Markowicz Contagious
Key trends from Cannes jurors and commentators
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🏆 Who, according to you, deserves the title Global Marketer of 2024? 👉 Nominate your star of global marketing here: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz