Starting 2025 with a successful sales kickoff sets the tone for your annual performance 🏆 But an event of this magnitude requires tools and talents that streamline communication and ensure engagement. That’s why Showpad’s own Director of Revenue Enablement John McClellan assembled the six essential steps for creating a memorable SKO, from defining clear objectives to fostering cross-department collaboration. Ready to elevate your annual revenue event? Check out the article, then sign up to receive our handy SKO Planning Checklist. https://lnkd.in/gvXfgzjG
Showpad
Software Development
The most complete & flexible sales enablement platform that marketing and sales rely on to drive revenue growth faster.
About us
At Showpad, we're all about helping you tap the full potential of every seller. Our Showpad Enablement Operating System (eOS) brings together your marketing and revenue teams, uniting them around the content, training, and tools that help win deals and grow revenue. eOS is an all-in-one, AI-powered solution that adapts to your unique strategy and tech stack. And wherever you may be in your enablement journey, our team of experts has got you covered. Showpad has been named a Leader in the Forrester Wave™ Sales Readiness Solutions 2023 report, listed as a top 10 software company by G2, and recognized among Built In’s Best Places to Work 2024. Showpad has been named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a top 10 software company by G2, and listed in Deloitte’s Fast 50 and Inc Magazine’s 2019 Best Workplaces. Learn more at Showpad.com.
- Website
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https://www.showpad.com
External link for Showpad
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Ghent
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Content Marketing, Sales Enablement, Content Effectiveness, Sales Effectiveness, Content Activation, Marketing and Sales Alignment, Mobile Sales Tool, Sales Readiness, and Sales Coaching and Training
Products
Showpad Enablement Operating System
Sales Enablement Software
Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Our engagement applications lay a flexible foundation for impactful buyer interactions, while our solution’s training and coaching tools help to create informed, upskilled, and trusted advising teams. We give you the rich engagement insights you need to fuel continuous learning, smarter content creation, better conversations and faster conversions. Here’s the bottom line: sellers close more deals – faster – with Showpad.
Locations
Employees at Showpad
Updates
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Sales methodologies aren’t just about having a plan — they’re about making one that works for sellers every day. Unfortunately, 40% of teams fail to see their sales methodology deliver the value they expected 🤷 That’s why Showpad has released a free, 6-part video course to help ensure your company’s methodology delivers ongoing value. If you want straightforward advice that helps your team close more deals, this video series is for you. No fluff — just practical tips and real-life examples. Start driving results today: https://lnkd.in/gV7f3Pe8
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Your sales team starts to present to a new client, and the deck they pull up isn’t the latest version. No worries, they‘re good on-the-fly. But then the video is in the wrong format, a link is dead, and who knows where that FAQ guide is? It’s months of prep down the drain. After security firm HID switched to Showpad’s platform, they consolidated all of their client materials in one place: from PDFs and slides to videos and HTML5 files. Now, they never need to worry about collecting documents from this online database or that digital platform. Discover how Showpad can ensure that your sales team is always prepared for every meeting. https://lnkd.in/g3VXvGuz
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It's all too common for sales enablement teams to be viewed solely as the “fixers of broken things.” But we know enablement can be rain-makers — not mere order-takers — if the team can consistently prioritize high ROI initiatives. Check out this free, 5-minute video in which Showpad’s own VP of Global Revenue Enablement Vanessa Metcalf, shares how she manages stakeholder requests, including a simple but effective prioritization framework you can start using today. Video link in comments.
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👏 Congratulations to our partner Bridge on the big wins at the Digital Impact Awards! The experiences the team creates for our mutual customers on Showpad are shaping what best-in-class enablement looks like.
Whoop! So chuffed for the Bridge team and our clients at CooperVision and Coca-Cola Europacific Partners! Tonight at The Digital Impact Awards we won Gold for Best Innovation (CooperVision) and two Silvers for Best in Sector awards! Well done Helen Hewlett Hazel Nicolson Zoe Bull Dan Prest and the brilliant team Bridge 🏆🏆🍺🥂🍾
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When sellers are buried in admin work, they’re spending less time with buyers, slowing down deals, and stifling revenue. With the Showpad Enablement Operating System, sales leaders like you can free up their teams to focus on the art 🎨 of the sale, while our AI science 🧪 takes care of the dealmaking details. Hear it from customers across three sectors how Showpad’s eOS® helps sellers be more productive — with a multiplier effect on revenue. https://lnkd.in/g6zVip-c
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To be a great marketer you need to be a trusted deal partner — crafting content that moves the needle with buyers. By pairing your marketing art 🎨 with our AI science 🧪, your content becomes easy to discover and easy to share with sellers. Check out the link in comments to discover how Showpad’s AI-powered content management is built for marketers like you ⏬
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With Amazon Web Services (AWS) we've been able to rapidly scale the pace of our AI innovation ✨. Shoutout to Jeroen Minnaert, Tony Grout, and our entire P&T team for driving this incredible momentum! Check out the case study below 👇
Showpad is revolutionizing sales experiences with #generativeAI using Anthropic & #AWS. ☁️🤖✨ https://go.aws/3BtS45v In just 1 year, Showpad quickly scaled from AI experimentation to releasing 12 new AI features, including asset summaries, intelligent search & message composing, using Anthropic's Claude models in #AmazonBedrock.
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Say goodbye 👋to wasted time and resources generating endless product playbooks and onboarding docs for your revenue team. Let AI do the heavy lifting for you. Senior Product Marketing Manager Lara Verlinden is here to break down the AI-powered Page Builder, a favorite productivity-driving feature of our new Admin App that changes the way work gets done in Showpad. Learn more ➡️: https://lnkd.in/d3nWNmg4
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We’re not going to sugar coat this: Building an enablement strategy is a beast. But to move your enablement team from a tactical, reactive function into a strategic revenue-driver, you first need to be real about your team’s maturity level — including clarity on your current enablement initiatives and their impact and your future state vision. Tune in to our free, 6-part video tutorial, “Lessons in Excellence,” to learn how to take your team’s maturity to the next level and position your team as irreplaceable for the long-term. Link in comments 👇