Rud Pedersen Public Affairs

Last week the WHO declared mpox a public health emergency of international concern (PHEIC) and Sweden reported the first case outside of the African continent. Have we learned enough from the COVID-19 pandemic to respond appropriately? Rud Pedersen Public Affairs Sweden's Partner & Healthcare Director Ella Bohlin outlines what needs to be considered from her experience as a regional councillor in Stockholm during the COVID-19 pandemic: ❗ Decisive and early action; ✅ Establish clear responsibilities between government levels; ⚕ a multi-faceted approach to public health. Read more below. ⬇

The journey continues! Wir suchen eine/n ambitionierte/n Junior Berater:in für unser Public Affairs Team: https://lnkd.in/ebdGzJVp   Du hast Lust auf die strategische Beratung von Mandanten in der Positionierung und Interessenvertretung gegenüber politischen Entscheidungsträger:innen?   Du hast Interesse, politische Entscheidungsprozesse mitzugestalten und Mandanten bei der kommenden Bundestagswahl zu begleiten? Du bringst entsprechende Kenntnisse oder Vorerfahrungen mit?   Werde Teil von Rud Pedersen, der am schnellsten wachsenden europäischen Politik- und Kommunikationsberatung und arbeite eng mit Kolleg:innen aus den skandinavischen Ländern, Brüssel und London zusammen.   Wir freuen uns darauf, von Dir zu hören!

Farnborough International Airshow is one of the biggest annual events for the aerospace, defence, security and space industries. It’s also the perfect opportunity to question the new Labour Government about its plans for these engines of economic growth. Rud Pedersen UK Senior Adviser, Lord Walney, and UK Head of Defence, Reg Pula, have written a piece about the opportunities defence, and surrounding sectors, can bring to the UK. Read the blog in full here: https://lnkd.in/gjjsJEnw

Join our exciting Brussels office in one of their newest practices. If you have an interest, and perhaps some experience of the EU Funding arena, then please follow the link for more information and to apply. https://lnkd.in/dkXAHiUw Rud Pedersen Public Affairs Brussels

💡 How does change communication become successful? What distinguishes a good communication strategy? Read on for a few insights from our Senior Consultant at Rud Pedersen Public Affairs Germany Aline Lahaye ⬇ featured in KOM- Magazine for Communication. 💬 𝐇𝐨𝐰 𝐈 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐦𝐲 𝐣𝐨𝐛 𝐭𝐨 𝐨𝐭𝐡𝐞𝐫𝐬 I give companies a voice in the political arena. I help them understand the impact of regulatory processes and political decisions on their business, position their interests and enrich political decision-making with knowledge from business practice. 💬 𝐓𝐡𝐞𝐬𝐞 𝐬𝐨𝐟𝐭 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐫𝐞 𝐢𝐧𝐝𝐢𝐬𝐩𝐞𝐧𝐬𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐦𝐲 𝐣𝐨𝐛 Very important in my job are empathy and the ability to work in a team. Since the political day-to-day business is fast-moving and difficult to plan, good political communication only works with a sense for the right time and addressing the right target group. 💬 𝐓𝐡𝐞𝐬𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐢𝐭𝐡𝐞𝐫 𝐟𝐚𝐬𝐜𝐢𝐧𝐚𝐭𝐞 𝐨𝐫 𝐰𝐨𝐫𝐫𝐲 𝐦𝐞 The increasing use of applications with generative AI fascinates and worries me at the same time. AI tools make our day-to-day work much easier. I am convinced that the creative aspect of our work and the core skills of political communication – empathy and relationships – cannot be replaced by AI. 💬 𝐀 𝐠𝐨𝐨𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐞𝐝 𝐛𝐲 Planning ahead. Communication, especially in transformation processes, often fails as communication is not thought about from the start and then must be implemented ad hoc. The basis of a good communication strategy is therefore a well-thought-out communication plan with clear key messages and content that are in line with the transformation objectives. This involves planning of communication measures, the selection of suitable communication channels and the definition of roles and responsibilities. 💬 𝐀 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 Transparency, shared responsibility, and a clear goal, which should ideally be supported by everyone involved. For a cultural transformation to work in the long term, it is important to include those affected in the process from the outset. This can be achieved by involving them in the individual steps, formulating the goal of the transformation process clearly and showing a way to work towards it. Active participation by transferring clear responsibilities in the process gives those involved the feeling the transformation and thus their future lies in their hands. 📩 Want to learn more about strategic political communication, change communication or our work at Rud Pedersen Public Affairs Germany? Reach out to Aline Lahaye directly. ➡ The complete interview can be found in the KOM issue, which you can order here: https://lnkd.in/dKWt75J2

🇪🇪 The new Estonian government assumed office on July 23rd and our office in Tallinn have created an overview of the main points. Meta Advisory Group's government relations team's report introduced the agenda of the new Estonian government, their key goals and ambitions, as well as an overview of the new ministers.  Since the European Council nominated Estonia's previous Prime Minister Kaja Kallas as the candidate for the High Representative of the Union for Foreign Affairs and Security Policy, then the liberal centre-right Reform Party elected a new Estonian Prime Minister – Kristen Michal. The primary challenge facing this administration is to strike a balance between finding a sustainable solution to the substantial public sector deficit and addressing the increasing demands for resources in the defence sector. META’s government relations team lead, Kairi Uustulnd says: 💬 ”The new government enters a challenging time having to combine ongoing tax reforms from the previous government, austerity measures and planned tax increases. Entrepreneurs need to follow closely the development of these different measures to understand how their businesses are affected. At the same time, there are opportunities for businesses, as the government aims to find measures to ease making business and boost economic growth.” 💡 For additional information, analysis and insights, don’t hesitate to contact with META’s government relations team – Andreas Kaju, Kairi Uustulnd, Ott Lumi(Phd in Governance and Political Science ).

Our colleagues in Finland recently attended SuomiAreena, Finland's political festival aimed at bringing politicians and the public face to face. We spoke to Rud Pedersen Public Affairs Finland's Healthcare Director, Tatu Laurila, to get some insight's into this year's festival. Read his perspectives here 👇 https://lnkd.in/dwW-Nuiw

With rich heritage in the Nordics, the political festivals that take place over the summer period are an essential part of the Rud Pedersen Group toolkit. We spoke to Malin Quick Oljelund from our Swedish office about this year's Almedalen festival and the opportunities it provides. Read Malin's perspective here 👇 https://lnkd.in/epQM5giN

The UK General Election culminated in a victory for The Labour Party and its leader Sir Keir Starmer. With a new government, the future direction of policy in the UK is set to change. Our Rud Pedersen UK office's seasoned experts, including two from the heart of Parliament, Baroness Natalie Evans and Lord Walney, have taken a look at what this means for business and industry across a range of sectors. Read the report in full here 👇 https://lnkd.in/ePChxwaa

🌟 Again this year, Rud Pedersen Denmark brought together engaged citizens, experts, and decision-makers for important conversations on some of the most pressing issues in our society at Folkemødet (The People's Meeting) on Bornholm. Below is a recap of some of the events they organised: 🌟 🌱 Sustainable Growth: Is It Possible? – a dedicated panel organised by the Danish Industry Foundation and the Danish Design Centre. 🤖 How can digitalisation ensure a robust healthcare system? – Medtronic's highly topical discussion about the future of healthcare. 📈 The importance of AI technology for growth and welfare in Denmark – an important session with NNIT. 🏥 Sickly pressured child and adolescent psychiatry – The Capital Region of Denmark's Psychiatry's urgent debate on the challenges in our psychiatric system. 🌍 Public-private collaboration: Companies that take responsibility? – a meaningful discussion in a difficult time with the Center for Military Studies, UCPH. In addition to the inspiring debates and discussions, they hosted the coolest party again this year, where participants could enjoy a DJ set from none other than their own CEO Jens Hjorth-Larsen 🎉