The European Outdoor Summit (EOS) Summit in Cambridge brought together #outdoor industry leaders from across Europe. We were there with CEO Dries De Love and Sales Director Joakim Garint, who were particularly impressed by the agenda, which covered crucial topics for the industry's future: Nina Hajikhanian of Patagonia and Dani Jordan of Surfers Against Sewage discussed the power of bold collaboration, which resonated strongly with Radial Europe's commitment to industry partnerships. Tom Reding's presentation on AI, featuring his digital clone, was just enlightening. The panel discussion led by EOCA European Outdoor Conservation Association, featuring Julian Lings, Nick Barber of icebreaker and Simeon Rose of Faith In Nature, provided great insights on incorporating nature into business strategies. Mark Shayler's presentation connected advertising history with current sustainability challenges, stressing out the industry's role in moving hearts and minds towards action. Our team left the summit feeling energized and inspired: the outdoor industry has a huge potential to lead in sustainable practices and to inspire positive change. Congratulations European Outdoor Group (EOG) for the great event, and thanks again for having us!
-
4