MUTANI

MUTANI is on the hunt. We need a fearless mind for our marketing & communications intern. If you're ready to play where fashion & games collide, this is your call to step in. Share this with others who live on the edge - or claim your place now!

One Last Round gamescom ! You loved us yesterday, and you'll love us even more today. After an onslaught of meetings, we’ve still got one last kick left in us before we vanish into the beautiful chaos of cosplay. Want to see something that’ll burn itself into your memory? Find us at the Belgian Games Pavilion, Hall 4.1 A031g - B040g. Let us assault your eyeballs with our booth extravaganza. We’re there, waiting. And we’ve got Belgian beers, because what’s better than a cold one before the lights go out? See you at the edge soon! Where fashion meets gaming, and everything is a little too real... Flemish Games Association Flanders Investment & Trade (FIT) Business in Antwerp Silas de Smit 🔜 Gamescom Sarah Mayer Shayli Harrison 🔜 Gamescom Thomas De Ben

🌞 Good morning, Gamescom! Yesterday, we met a swarm of incredible people, and we’re hungry for more. If you’re curious about our game-inspired fashion, or just want to chat, follow the video to come find us in the Belgian Games Pavilion, Hall 4.1 A031g - B040g. The collection is ready. The AR experience is live. Let’s see what you think! gamescom #gamescom #gamescom2024 Sarah Mayer Shayli Harrison 🔜 Gamescom Silas de Smit 🔜 Gamescom Flanders Investment & Trade (FIT) Flemish Games Association Business in Antwerp

𝕾𝖓𝖆𝖈𝖈 𝖔𝖓 𝕲𝖆𝖒𝖊-𝕴𝖓𝖘𝖕𝖎𝖗𝖊𝖉 𝕱𝖆𝖘𝖍𝖎𝖔𝖓 @ 𝕲𝖆𝖒𝖊𝖘𝖈𝖔𝖒 2024! This week, we’re heading into gamescom with a mission: to turn game merch into high-quality, on-trend fashion that bites back. No more bland hoodies. We’re serving up style that stands out. Join our team— Shayli Harrison 🔜 Gamescom, Founder & Creative Dir, Sarah Mayer, XR Creative, and Silas de Smit 🔜 Gamescom de Smit, Marketing Advisor—as we showcase how fashion can level up at the Belgian Games Pavilion [Hall 4.1 A031g - B040g]. Come for the games, stay for the fashion. Let’s make merch that matters -with passion! 💋 Business in Antwerp Flemish Games Association Flanders Investment & Trade (FIT) #Gamescom2024 #Gamescom

🔥 🗞 Future is hot off our press release! You heard it here first... MUTANI is the first fashion brand showcasing at a gaming conference. Who would have thought? #Gamescom2024 attendees will be the first to find out which game is the inspiration behind The First Mutani Magic accessories collection, can you guess which it is?

It was so fabulous to welcome Erica Caluwaerts, minister of innovation, digitization and more to our Silversquare Antwerp Tower office. We had a great time sharing with her what we do, and our vision for the future. Special thanks to Charline Lenaerts Kara Van den Bempt & Morgane Sohier for booking us the room with the best view 🤩

𝓦𝓘𝓟: 𝓦𝓸𝓻𝓴 𝓘𝓷 𝓟𝓪𝓷𝓭𝓮𝓶𝓸𝓷𝓲𝓾𝓶 Do you understand the feeling? Throughout the year, we’ve been keeping the cat tightly in the bag in order to let it all out at one of the biggest gaming conferences in the world: #Gamescom2024 This means that some 320,000 attendees from across the globe will have the chance to see our innovative AR activated, 3D-printed accessories collection inspired by the game < ɴᴏᴛ ᴛᴇʟʟɪɴɢ 🤫 > for the very first time - before it officially goes to launch in Autumn 2024. Pressure much… With only three weeks to go, the desktop and the inbox is gettin’ outta control - but so will our ✨𝓕𝓲𝓻𝓼𝓽 𝓜𝓾𝓽𝓪𝓷𝓲 𝓜𝓪𝓰𝓲𝓬✨ collection… So if you want to be one of the first to 𝓰𝓮𝓽 𝓽𝓱𝓮 𝓼𝓬𝓸𝓸𝓹 𝓸𝓷 𝓸𝓾𝓻 𝓹𝓲𝓮𝓬𝓮𝓼 𝓸𝓻 𝓻𝓮𝓪𝓭 𝓸𝓾𝓻 𝓹𝓻𝓮𝓼𝓼 𝓻𝓮𝓵𝓮𝓪𝓼𝓮 𝓫𝓮𝓯𝓸𝓻𝓮 𝓽𝓱𝓮 𝓻𝓮𝓼𝓽… 💌 𝓢𝓪𝓾𝓷𝓽𝓮𝓻 𝓲𝓷𝓽𝓸 𝓸𝓾𝓻 𝓓𝓜'𝓼 𝓸𝓻 𝓼𝓱𝓸𝓸𝓽 𝓪𝓷 𝓮𝓶𝓪𝓲𝓵 𝓽𝓸 𝓲𝓷𝓯𝓸@𝓶𝓾𝓽𝓪𝓷𝓲.𝓲𝓸! 💟Flemish Games Association & Flanders Investment & Trade (FIT) for the chance to represent with the Belgian Gaming community & to 💟Business in Antwerp for the financial kickstart on our collection! #Gamescom #Gamescom2024 #businessinAntwerp #innovation #fashion #design #antwerp #LaboratoryOfFashion #AR #XR #3DPrinting #fashiontech #digitalinnovation

𝙒𝙝𝙖𝙩 𝙖 𝙩𝙧𝙚𝙖𝙩 ! MUTANI 𝙞𝙨 𝙞𝙣𝙫𝙞𝙩𝙚𝙙 𝙩𝙤 𝙝𝙤𝙨𝙩 𝙖 𝙗𝙤𝙤𝙩𝙝 𝙞𝙣 𝙩𝙝𝙚 𝘽𝙚𝙡𝙜𝙞𝙖𝙣 𝙂𝙖𝙢𝙞𝙣𝙜 𝙋𝙖𝙫𝙞𝙡𝙞𝙤𝙣 𝙖𝙩 𝙂𝙖𝙢𝙚𝙨𝙘𝙤𝙢… Where you can feast your eyes on our virtual-to-reality fashion - transforming iconic game characters and titles into next-generation fashion products and marketing actions. 𝙒𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙢𝙚𝙚𝙩... ❇️Game publishers & Studios interested to bridge the worlds of fashion and games ❇️Potential investors, partners and enthusiasts who want to share a pintje 🍻 𝙒𝙝𝙮 𝙮𝙤𝙪 𝙨𝙝𝙤𝙪𝙡𝙙 𝙢𝙚𝙚𝙩 𝙪𝙨... ❇️We can help you serve diverse demographics in a way that is less geek - more chique. ❇️We are pioneering a brand new sector with huge market potential ❇️We'll let you loot some of our Belgian delights… 👀 💌 𝙎𝙝𝙞𝙢𝙢𝙮 𝙞𝙣𝙩𝙤 𝙤𝙪𝙧 𝘿𝙈'𝙨 𝙤𝙧 𝙨𝙚𝙣𝙙 𝙖𝙣 𝙚𝙢𝙖𝙞𝙡 𝙩𝙤 𝙞𝙣𝙛𝙤@𝙢𝙪𝙩𝙖𝙣𝙞.𝙞𝙤 𝙩𝙤 𝙗𝙤𝙤𝙠 𝙖 𝙢𝙚𝙚𝙩𝙞𝙣𝙜! 𝙊𝙧 𝙫𝙞𝙨𝙞𝙩 𝙪𝙨 𝙞𝙣 𝙩𝙝𝙚 𝘽2𝘽 𝙎𝙚𝙘𝙩𝙞𝙤𝙣 𝙖𝙩 Hall 4.1 A031g - B040g 𝙞𝙣 𝙩𝙝𝙚 𝘽𝙚𝙡𝙜𝙞𝙖𝙣 𝙂𝙖𝙢𝙞𝙣𝙜 𝙋𝙖𝙫𝙞𝙡𝙞𝙤𝙣. Thankyou to Flemish Games Association & Flanders Investment & Trade (FIT) for the opportunity to represent with the Belgian Gaming community and to Business in Antwerp for the financial kickstart on the project we will be showing! #Gamescom #Gamescom2024 #businessinAntwerp #innovation #fashion #design #antwerp #LaboratoryOfFashion #fashiontech

𝕯𝖎𝖌𝖎𝖙𝖆𝖑 𝕱𝖆𝖘𝖍𝖎𝖔𝖓 & 𝕿𝖍𝖊 𝕯𝖊𝖘𝖎𝖗𝖊 𝕯𝖎𝖑𝖊𝖒𝖒𝖆 How does digital fashion affect our desires and the way we crave new things? Does the endless variety of digital fashion make us want more, or can it help us be satisfied with less? This was the core question asked in a round-table discussion hosted by MUTANI Founder Shayli Harrison last weekend for NFTfest at Mix Brussels. Where MC Frans Johansson invited #AR icon Sarah Mayer, artist, author and creative director Wes Cly and proponent of sustainable, digital fashion Simon Mikolajczyk on stage to deliberate such points as: ⁉ Can digital fashion help us redefine our relationship with consumption and materialism? ⁉ What ethical considerations arise when satisfying consumer desires through digital fashion? Are there risks of overindulgence or detachment from reality? ⁉ Does the democratization of digital fashion democratize desires as well, or does it reinforce existing consumerist behaviors and aspirations? With all answers balanced between the positive and negative, we finally asked attendees to vote on whether they believed use of #digitalfashion could provoke us to purchase more physical fashion, or encourage us to shop less... Interestingly enough, our panelists voted for shop less, whereas our audience voted purchase more... So we're curious to know, what are your answers on these questions and what do you vote for? #sustainablefashion #consumerbehavior #AIfashion #futurefashion #fashiontech

𝘽𝙮𝙚 𝙅𝙪𝙣𝙚… 𝙒𝙚’𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙩𝙝𝙚 𝙢𝙤𝙤𝙣, 𝙬𝙚 𝙝𝙤𝙥𝙚 𝙮𝙤𝙪 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙩𝙤𝙤. Summer solstice has been and gone and we’ve been burning the candle on all ends. Between working, learning and celebrating - it has been an action packed month! 𝙄𝙣 𝙅𝙪𝙣𝙚 𝙬𝙚... 🟨 Closed our last Market Me Start it Accelerate | @KBC session at Monard Law with the fantastic pitching workshop with leadership and company culture consultant Malcolm Larri. 🟨 Scoffed down paella at the Silversquare Antwerp anniversary lunch thanks Kara Van den Bempt, Morgane Sohier & Charline Lenaerts! 🟨 Finally met fellow AP Hogeschool Antwerpen MAXLab research group in person to introduce the research project of Founder Shayli Harrison and hear more about some very interesting gaming UX research from Laura Herrewijn, PhD. 🟨 Attended the opening of the FASHION MOVES exhibition at MAD Brussels to support some of my favourite designers and friends Stefan Kartchev, Flora Miranda, Sarah Mayer, Florentina Leitner, Igor Dieryck, Jordy Arthur Vaesen, Leo Official, Sander Bos, Rosie Broadhead, Yamuna Forzani, Yuma Labs & more... 🟨 Enjoyed a delicious BBQ with the ANTWERP. POWERED BY CREATIVES. community at DE WINKELHAAK | HOUSE OF C. 🟨 Worked hard with 3d-Printing creative and collaborator Mathias MU to sample sample sample a brand new #phygital MVP collection we’re teasing at gamescom. Plus caught up with Lode Groosman from Threedium to hatch a plan for a spatial website update in time. 🟨 Linked up with professional weeb [ and our new marketing advisor ] Silas de Smit to talk about driving mass exposure for our MVP collection to the gaming and cosplay audience 🟨 Scoped out the grand opening of DIVE | Digital & Interactive Venue [ thanks for the invite Lily Mazinova & Sarah De Mulder! ], snacking and drinking deliciousness in a 360 degree projection theater, careening through virtual reality experiences and waving to the men in scuba suits swimming on the ceiling... Shifting into July we're starting to see the fruits of our labor ripen, and of course - this will come with some [ as is said in the games industry ] “crunch”. 𝙃𝙤𝙥𝙚𝙛𝙪𝙡𝙡𝙮 𝙬𝙚 𝙙𝙤𝙣’𝙩 𝙗𝙧𝙚𝙖𝙠 𝙖𝙣𝙮 𝙩𝙚𝙚𝙩𝙝 𝙞𝙣 𝙩𝙝𝙚 𝙥𝙧𝙤𝙘𝙚𝙨𝙨… As Gamescom is getting nearer and nearer, we’ll also be hitting up publishers and studios to lock in some meetings. Want to find us in Cologne or 𝙠𝙣𝙤𝙬 𝙖𝙣𝙮 𝙥𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙧𝙨/𝙨𝙩𝙪𝙙𝙞𝙤𝙨 𝙬𝙞𝙩𝙝 𝙚𝙭𝙘𝙞𝙩𝙞𝙣𝙜 𝙣𝙚𝙬 𝙩𝙞𝙩𝙡𝙚𝙨 𝙩𝙤 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝? 𝙃𝙤𝙡𝙡𝙖!