Mayerline Brussels

Sustainability and fashion. We'll say it up front, it’s not an easy match. The general guideline in all things sustainability comes down to ‘produce and consume less’. According to the popular “30WearsChallenge” you should wear every piece of clothing at least 30 times. Yet at Mayerline we believe that is just a start. For more than 65 years we design clothes to be worn for years while keeping their allure and quality. However wear and tear is only one thread in the giant sustainability patchwork that is at the core of how we conduct our business. Today we are 𝗽𝗿𝗼𝘂𝗱 𝗮𝗻𝗱 𝗮 𝗯𝗶𝘁 𝗮𝗻𝘅𝗶𝗼𝘂𝘀 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗵𝗼𝘂𝗴𝗵𝘁, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝗳𝗳𝗼𝗿𝘁 𝗴𝗼𝗲𝘀 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗣𝗮𝘀𝘀 𝗜𝘁 𝗢𝗻-𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and in creating a thriving business based on principles that ensure an ever more sustainable approach. It is by no means a finished masterpiece. Our latest Pass It On-report 2023 is a step in opening up about an ongoing process of improvement and care for all involved. Please take a moment to 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗼𝘂𝗿 𝟮𝟬𝟮𝟯 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 “𝗣𝗮𝘀𝘀 𝗜𝘁 𝗢𝗻”- 𝗿𝗲𝗽𝗼𝗿𝘁 in which we openly share our sustainability strategy and realisations. #PassItOn https://lnkd.in/eipHDhaM Proud member of Claes Retail Group

Mens sana in corpore sano. The idea is older than you and me and as valid as it ever was. It requires daily attention to live up to it. Proud member of Claes Retail Group

On this 10th anniversary of 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 𝙍𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙒𝙚𝙚𝙠 we launched 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐞𝐭 𝐨𝐟 𝐮𝐩𝐜𝐲𝐜𝐥𝐞𝐝 𝐜𝐨𝐦𝐛𝐢-𝐬𝐡𝐢𝐫𝐭𝐬. What seems to be a classic woman's shirt isn't quite what meets the eye. Made in small ateliers through our production department Mayerline Lithuania MLI UAB these unique combi-shirts are 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝟏𝟎𝟎% 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐬𝐢𝐥𝐤 𝐬𝐜𝐚𝐫𝐯𝐞𝐬 𝐟𝐫𝐨𝐦 𝐨𝐥𝐝𝐞𝐫 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐚𝐝𝐬𝐭𝐨𝐜𝐤 𝐨𝐟 𝐞𝐪𝐮𝐚𝐥𝐥𝐲 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐭𝐭𝐨𝐧.. These 𝟐 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐬𝐡𝐢𝐫𝐭𝐬 - only limited edition available - 𝐚𝐫𝐞 𝐞𝐧𝐭𝐢𝐫𝐞𝐥𝐲 𝐦𝐚𝐝𝐞 𝐛𝐲 𝐡𝐚𝐧𝐝, cut from existing products and reassembled in small ateliers by the very seamstresses we entrust our collections with. Because at Mayerline we believe that revolutionizing fashion starts from the very beginning in the design process by choosing high-quality materials that are the corner stone of creating timeless yet contemporary collections that stay with you for a long time ànd ensure that older pieces are never really wasted. Quite the contrary, the quality you start with is precisely what guarantees that pieces can be recreated into new garments. The 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 𝙍𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙒𝙚𝙚𝙠 2024 theme invites our global community to share a decade of learnings on exploring fashion’s role in driving social and environmental justice. Everyone has a part to play in building a fashion industry that puts people and planet first. Let's (r)evolve together, pass it on and keep on shining ! 🌺 𝙈𝙖𝙮𝙚𝙧𝙡𝙞𝙣𝙚, 𝙢𝙮 𝙛𝙞𝙩 Proud member of Claes Retail Group #FashionRevolutionWeek2024 #sustainablefashion #upcycling #togetherwegrow

Old is out? Nonsense! Yesterday, on April 9th, we celebrated the very first National Wise Women's Day, an initiative by Mayerline Brussels. We proudly share our newest campaign for this Belgian women’s fashion brand, with which we pay tribute to wise women, every year from now on. We honor their life experiences, personalities, and outlook on life. Wise women know their worth and don’t hide themselves. They wear their age like a badge of honor and see the years on the clock as a gift to cherish. MMBSY and Mayerline Brussels believe in the power of women to bring about positive changes in the world. Together, we can redefine beauty, rewrite stereotypes, and inspire women of all ages. Looking good is something you radiate, and fashion is a way to express your personality. It may sometimes seem as though mature women have become invisible in the eyes of society, but with National Wise Women’s Day, we want to invite you to step out of the shadows. Because it is Mayerline’s mission to make women like you shine. #mmbsy #mmbsybelgium #NationalWiseWomensDay #mayerline #mayerlinebrussels #EmbraceAge 

Vandaag, 9 april, introduceert Mayerline Brussels de eerste National Wise Women’s Day, een initiatief dat de waarde van levenservaring, wijsheid en kracht viert en vrouwen aanmoedigt om zichzelf te laten zien. De campagne, een samenwerking tussen agency’s MMBSY en BeContent, heeft tot doel niet alleen het belang van leeftijd en levenservaring te benadrukken, maar ook vrouwen te inspireren om zichzelf te uiten en hun stem te laten horen. Het is een oproep aan alle vrouwen om trots te zijn op wie ze zijn en de wereld te tonen wat ze te bieden hebben, ook en net als ze al heel wat jaren meedraaien. Het Belgische modemerk verspreidde een brief om vrouwen uit te nodigen ouder worden te herdefiniëren als een periode van kracht, wijsheid en schoonheid. Hiermee plaatsen zij deze vrouwen in de spotlights en roepen hen op om zichzelf te laten zien zoals ze werkelijk zijn. https://lnkd.in/eweHUSGa https://lnkd.in/eQ934Gvc #NationalWiseWomensDay 

To all Wise Women out there ... share your light ! #NationalWiseWomensDay #EmbraceAge #Empoweringwomen

Today is 𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗪𝗜𝗦𝗘 𝗪𝗢𝗠𝗘𝗡'𝗦 𝗗𝗔𝗬: a day to break through the stereotypes around women and aging because wisdom and vitality have no age-based restrictions.   On this 9th of April 2024, we introduce the first NATIONAL WISE WOMEN'S DAY, an initiative that 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗹𝗶𝗳𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝘄𝗶𝘀𝗱𝗼𝗺 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗮𝗻𝗱 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝘀 𝘄𝗼𝗺𝗲𝗻 𝘁𝗼 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Beyond stereotypes of representation and image – unfortunately all too common in the fashion, media and beauty industry - we aim to inspire women to express themselves and make their voices heard. It is a call to all wise women to be proud of who they are and show the world what they have to offer, especially when they have been around for many years.   With this NATIONAL WISE WOMEN'S DAY embraces the diversity and beauty of women of all ages. We want to raise awareness for and show how to embrace life experience with a zest for life and positivism. We sent out a special letter inviting women to 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝗮𝗴𝗲𝗶𝗻𝗴 𝗮𝘀 𝗮 𝘄𝗼𝗻𝗱𝗲𝗿𝗳𝘂𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵, 𝘄𝗶𝘀𝗱𝗼𝗺 𝗮𝗻𝗱 𝗯𝗲𝗮𝘂𝘁𝘆. In doing so, we want to support them and call on them to set an example for younger women on what potential is out there while growing older. Celebrate with us, subscribe to our letter and share your shining example with the world. We need wise women to lead the way! 🙏 Sophie Van de Vyver Greet Rouffaer cath Luyten Catherine Vandoorne @Sabine Hagedoren della Faille katia @Delphine D. and all women at Mayerline Brussels and elsewhere for embracing your radiant selves and stepping up. 💖 Mayerline, my fit. Proud member of Claes Retail Group   #NationalWiseWomensDay #YouShine #EmbraceAge #AgelessFashion #AuthenticStyle #NoFashionRules #ForeverStylish #normalizeaging #proagingmovement 

It’s a fit! Or so it should be whenever you choose a new garment. It should even be a perfect fit and not only if you tuck your belly in, hold your breath or stop moving. A quality garment is tailored for real bodies. It offers comfort in wear, space to breathe, ease of care and it keeps you looking awesome all day long. That is what we set out to create. The perfect fit for real bodies going about their daily business, helping them shine throughout their day. "𝑀𝑎𝑦𝑒𝑟𝑙𝑖𝑛𝑒, 𝑚𝑦 𝑓𝑖𝑡" is not just a tagline. It is the sum total of decades of tailoring expertise for women of all ages and sizes.   Proudly presenting our SS24 collection, featuring the women we really tailor for. https://lnkd.in/d4mAhvfH Proud member of Claes Retail Group. #myfit #craftmanship #tailoring #womenfashion #naturalwisewomensday MLI UAB

Why feel blue when you are PINKtastic in every way? Continuously supporting the initiatives and awareness efforts of Pink Ribbon Belgium together with our sisters at CKS Fashion and JBC with Pink Monday breakfast. https://lnkd.in/eCEwD99e Proud member of Claes Retail Group #pinkribbon #sisterhood #corporateresponsibility #feeltheCnRGy #togetherwegrow

Exciting times ahead ... this week Mayerline Brussels is quite literally breaking out of its borders. Thrilled, just an eeny, meeny, tiny bit anxious, but o so ready for our first presence at MODEFABRIEK Amsterdam. Come visit us on January 21st and 22nd at RAI Amsterdam and discover Mayerline's brand new collections. We're telling you, you'll feel like diving headfirst into this new season! Nathalie Van Craenenbroeck is looking forward to welcoming you! Moreover, Nathalie is already looking for a strong support team to sustain our future expansion. If you're a daring Dutch fashion agent ready to explore new growth. Give us a call: https://lnkd.in/dqBY6mmJ Mayerline, my fit. Proud member of Claes Retail Group #togetherwegrow #myfit #ikkoopbelgisch #jachetebelge #fashionevent #modefabriek2024 #fashionindustry