MASJIEN

Catch Up on Metamorphosis on our website! As you might remember the complete Metamorphosis content direction and hosting was Masjien-made. A 3 day tailored program on fashion, circularity and innovation created for Fashion Council Germany and Vogue Business . Did you miss the event in Berlin? Now is your chance to catch up! We’re excited to share that all talks from the Vogue Business Talks: Metamorphosis – Dialogues about Change are online now. If you couldn't attend, now’s your chance to catch up on the discussions that are shaping the future of fashion and retail! Visit our website via the link to catch up: https://lnkd.in/dAuuKX4V Together, we can create a more sustainable future for fashion! #Metamorphosis #VogueBusiness #SustainableFashion #ExtendedReality #TeamMasjien #Innovation #ClimateAction

🎉 Thank You for 1,000 Followers! 🎉 We launched our agency less then a year ago and are thrilled to reach this milestone! We couldn't have done it without each one of you. Your support and engagement inspire us to keep pushing buttons and boundaries at sustainability and technology in the fashion industry. As we continue to grow, we’re excited to announce the launch of our new Instagram company page! 🌟 Follow us there for more behind-the-scenes content, industry insights, and a closer look at the work we’re doing at Masjien. 📸 Join us on Instagram: masjien.agency (https://lnkd.in/guaiJZhR) Thank you for being part of our journey—let’s keep innovating together! 🔍Please let us know what kind of content you like best or want us to bring more. Lots of love, Jasmien & Ann #milestone #thankyou #instagramlaunch #sustainability #technology #innovation #community #teammasjien

🎰 The Month of MASJIEN 🎰 Summer is here, but Team Masjien isn't slowing down! Kicking off July: Jasmien started the month at the Antwerp Management School Summerschool for Responsible Fashion Management, inspiring future fashion professionals with her talk. Nice to see Flanders DC’s Semya Verlinden in the class room! Thanks Annick Schramme & Nathalie Verboven! Vogue Business Talks - Metamorphosis: Dialogues about Change: During Berlin Fashion Week, Fashion Council Germany hosted their talk series ‘METAMORPHOSIS – dialogues about change,’ powered by eBay and in partnership with Vogue Business. The content direction was done by Ann from #teammasjien. The panels featured enlightening discussions on sustainability, technology, and inclusivity in fashion with impressive international speakers. Including our very own Jasmien and Ann. Climate Fresk Workshops: Jasmien led two impactful workshops at Xandres and Flanders DC. Interested in booking your own session? Send us a DM! Closing Party reFLEXion: reFLEXion is about embracing technology that is enhancing creativity but also pushes new shapes of ownership.  reFLEXion helped us  understand the vast opportunities new concepts and technologies as web3, blockchain, virtual environments and digital identities are bringing to you, as a business owner but also you as a consumer. Thanks again to everyone who was involved - especially Nora Weytjens - and celebrated it’s closing at Brousse! Tomorrowland - Love Tomorrow: What better way to end July than on stage at Love Tomorrow 2024? Jasmien, alongside Joris Beckers (founder of Love Tomorrow), Love Tomorrow Project Lead Debbie Van Dijck, and Balázs Németh from Brussels Airlines discussed strategies for making the largest dance festival greener. She shared valuable insights on the impact of fashion, the challenges in driving change, and how we can collectively make a difference. Exciting News: Ann is now a proud member of the Green Lane Committee and part of the Brand New Vision (BNV) Foundation! We can't wait to see what August has in store for us! #pushingbuttonsandboundaries #anddeadline #recap #lovetomorrow2024 #climatefresk #voguebusiness

1.000.000 beers. That's the amount of beers consumed during 1 weekend of Belgium's fairytale dance festival Tomorrowland . During last years edition (2 weekends that is), visitors drank 764.658 liter of 🍺. During Jasmien 's keynote at the Love Tomorrow conference, she asked the audience how many t-shirts we could make with this amount (in water that is 😉). It's about 300. 😕 We talked about the impact of fashion, the challenges in creating change, and how we can collectively make a difference. Even though we had limited time to go in depth in conversation during our 'talkshow', Debbie Van Dijck & Joris Beckers shared some valuable insights diving into strategies for greening the world's largest dance festival. Balázs Németh talked about the aspect that has the highest footprint for the festival, visitor travel, and how Brussels Airlines tries to work together with the festival in lowering this impact. Thank you to our amazing host Aster Nzeyimana and to the audience for asking critical questions. The one thought Jasmien wrapped up the talkshow with? Being critical is important and it's crucial we keep asking questions and challenge each other to do better. But please, let's try to push one another forward in a positive way. We're all in this together. 💚 Oh, and off stage... #teammasjien had the best time catching up with like minded people and dancing during the festival. Thanks for the support, great time and lovely conversations Evelyn Lafond Ken Dewitte Tom Domen Katrien Kennis Anaïs Claes Frank Dingemans Tom Duhoux Stefaan Vandist Ine Vanoeveren Inge Wouters Pieter Van Leugenhagen Martijn Swolfs roel auwers 👯♀️Ann & Jasmien Pictures by Isaac #LoveTomorrow2024 #Sustainability #keynote #conference #sustainablefashion #tomorrowland #DanceFestival #CrystalGarden #Masjien

📢 Vlerick Entrepreneurship Day 📢 NIEUWE TECHNOLOGIEËN; ONDERZOEKEN, TESTEN OF NEGEREN? Welke technologische innovaties bieden opportuniteiten voor jouw bedrijf? Als ondernemer is het van cruciaal belang om goed op de hoogte te blijven van het snel evoluerende technologielandschap. Ann Claes deelt haar inzichten rond nieuwe technologieën die je kunnen helpen bij het verder groeien van je bedrijf. Ann is techno-optimist en ondernemer, ze zal haar ervaringen delen rond het leren kennen en implementeren van verschillende zaken in deze snel veranderende wereld! 🌟 Naast haar staat Bjorn Cumps die deze verder zal kaderen met een academischere insteek. Hij is ook expert in het veld en deelt best practices die elke ondernemer mee kan nemen! 🤔

Masjien will be at Love Tomorrow Conference 2024 Love Tomorrow! 🎉 Prepare to explore the intersection of consciousness, innovation and entertainment as passionate people share their visions for a better, bolder, sustainable future on July 25. Never thought our own Jasmien would be on an actual Tomorrowland stage - not dancing or singing that is 😉 - holy grounds of De Schorre, here we come. 🎤 A festival is the representation of a small town. Next to music and dancing, there’s food, drinks and… garments. When talking about Tomorrowland’s impact, we need to look at every aspect of it.  In this talk, we’ll delve into the urgent need for transformation within the fashion industry.  We’ll ask (and maybe answer…) some key questions: Why is fashion so impactful? Why is it so hard to create change? And what can we do to make a difference?. From inspiring keynote speeches to electrifying DJ sets, live acts, and a job fair, this is a day you won't want to miss. 👯 Hyped to be part of an amazing line-up, including Boyan Slat, Rutger Bregman, Mauro Pawlowski, Dirk De Wachter, Average Rob, Inge Neven, William Boeva, Stefaan Vandist, Tom Duhoux and many more. Looking forward to going into conversation with Debbie Van Dijck, Joris Beckers & Balázs Németh. 👉 Secure your spot via the link: https://lnkd.in/eyG7ihdR #lovetomorrow2024 #keynote #panel #sustainability #innovation #sustainablefashion #lovetomorrow

🎰 the month of MASJIEN 🎰 We should call this post ‘the months of masjien’ as of now as it’s the 2nd time already we didn’t succeed to write this post monthly. So, let’s look back at the months of May & June! June started off with the opening of reFLEXion, a program focused on technology, fashion and identity at Brousse, Hasselt. The closing party is on July 12th, welcome to discover the installations that show how technology can impact creativity with computer generated imagery, digital fashion, AI,... We hosted our first ever Climate Fresk workshop with team masjien and a few industry friends. Together with Evelien Dils, Evelyn Lafond, Jolien Roedolf, Veerle Spaepen & Clio Gydé, we looked at causes & effects of climate change. 🩷 We love to share our knowledge and insights: - Feedback Lab Fashion (Flanders DC ) - A new Mentorship meetup with mentee Marie Bernadette Woehrl - Presentation on how to implement sustainability in your fashion business at MAD Brussels -Guest lecture at the University of Antwerp ‘Sustainability Management’ 🩷 European projects - We got the amazing news that the ‘Just Fashion’-proposal was granted under the EU Horizon programme. Jasmien wrote an essential part of this proposal for the University of Antwerp. - We had fruitful brainstorms on textile recycling, EPR, digital product passports & future legislation at the SCIRT Project User Board in Berlin - Jasmien discussed the challenges of textile-to-textile recycling in the ECOSYSTEX Insights Series - Supporting the European Fashion Alliance in defining the next steps to empower a prosperous European fashion eco-system. 🩷Press mentions - Jasmien on national tv news discussing toxic chemicals in our clothing - De Morgen on a greenwashing hunt: Jasmien noted that the inspectors mainly target companies that are already working on sustainability. “Those who invest and communicate are scrutinised. Those who do nothing remain under the radar.” 🩷Things you don’t see, but we do do - Say hi to the newest kid on the block: MOTOR, a fashion tech meetup. A new initiative, powered by Masjien, gathering experts, educators and entrepreneurs in the field of fashion digitisation. - We did some 1 on 1 consulting & catching up on sustainability efforts for Dries van Noten & Atelier Noterman. - Helped the Love Tomorrow lifestyle department setting up a strategy & process for sustainable sourcing. - Finalised the business plan & investment deck for La Levée, that will specialise in high-end, bespoke tailoring, with a focus on inclusivity, transparency and sustainability. - Helped Xandres to launch the ‘preloved corners’ in Ghent and Bruges, testing with new business models and circularity. - Ann shared her insights with the VITO team as they are building their research paper on digitalization in textiles. Soooooo ready to recharge our masjien over summer! #pushingbuttonsandboundaries #anddeadlines #2monthsrecap

Metamorphosis is a wrap!  This first edition - curated & hosted by Masjien - has been focusing on circularity, kickstarting insightful conversations, creating powerful connections. A program of 3 days, 6 panels and 2 keynotes, 30 voices (of which 80% women! ), in partnership with Vogue Business, Fashion Council Germany and eBay, part of Berlin Fashion Week, 250 participants. There is pressure on the current system, everyone agreed on that.  With Metamorphosis we wanted to highlight the importance of education of the ecosystem but also towards the end consumer, we all have a responsibility here. So Ann curated a mix of topics and voices, with several angles and experiences, that she also announced on stage, as the official host.  A few highlights: ✨ Jasmien kicked off day 1 with an insightful introduction to circularity, with a little help from Katy Perry (RoaRRRRR Refuse-Reduce-Reuse-Repurpose-Recycle) ✨Julia Ballardt emphasised the importance of developing your own style.  “Fashion may be seasonal, but style is timeless”.   ✨Professor Dilys Williams from Centre for Sustainable Fashion responded powerfully to the question, "But what about people who can't afford anything other than cheap fast fashion?" by stating, "I call BS! Research shows that it’s the middle to high-income class that is buying fast fashion." ✨ Liz Ricketts (The Or Foundation Ghana) made a poignant statement during Panel 2: Navigating Human Rights: "We create disposable fashion and we treat people as if they are disposable." ✨Michele Casucci sharing Certilogo S.p.A. ‘s DPP’s ✨ Panel 3: XR Retail Revolution kicked off with #teammasjien in full force with Jasmien as moderator and Ann as panellist, next to Mike Charalambous and Harald Sipple. “Every garment we produce digitally instead of physically is creating a positive impact, whether it’s in the design or in the communication phase” Ann Claes ✨ In How to implement AI in a responsible way, TUTIA SCHAAD acknowledged the human touch, at the beginning ànd curation of the end results.  ✨ We loved our moderators in action: Kirsty McGregor & Maliha Shoaib from Vogue Business, Kerstin Weng from VOGUE Germany and Dries Vriesacker from Enfts Terrible, all curious minds with great questions.  ✨And of course many more panelists, tagged in comment.  We gathered every evening for a dinner with the speakers, to introduce them to each other and kickstart the conversations already off stage. Valuable moments ànd lots of fun. Besides our own program we visited the 202030 – THE BERLIN FASHION SUMMIT (organised by studio MM04) and THE LISSOME event, where Dörte de Jesus showcased some wonderful creators.  Loved the selection Herbert Hofmann made for the Highsnobiety shop & discovered the Milk of Lime collection at Hotel Chateau Royal (as well as their Sous Vide 62° Negroni) Let’s keep on pushing buttons and boundaries, creating impact.  Together. ✨ Thank you to everyone who joined us and contributed to the dynamic discussions 🌿

We are thrilled to announce a series of insightful and transformative panels at "Metamorphosis - Dialogues About Change," in collaboration with Vogue Business and Fashion Council Germany powered by eBay. Join us at the CUPRA City Garage for an in-depth exploration of critical issues and innovations shaping the future of fashion and retail. Here’s a sneak peek into our exciting lineup. As Content Director, industry expert Ann Claes from Masjien, has selected the topics and voices for this talk series. 1. Crafting Love: Designing for Circular Fashion and Garment Longevity Discover the intricacies of designing for circularity and longevity in fashion. This panel, moderated by Kirsty McGregor , features insights from experts Professor Dilys Williams, Julia Ballardt, Nina Knaudt, and Thakane Bazill. Explore sustainable design practices that are reshaping the industry. 2. Beyond Good Intentions: Navigating Global Human Rights in Design and Supply Chains Join us as we delve into whether our global efforts to uphold human rights are progressing effectively. Moderated by journalist Maliha Shoaib, this panel includes perspectives from Carina Bischof, Liz Rickets, Sarah Blank, and Sarah Ditty. Engage in critical discussions on ethical supply chains and design. 3. Extended Reality (XR) in Retail: Enhancing Product Longevity and Value Moderated by Masjien industry expert Ann Claes,  this session will explore how XR is transforming retail. Panelists Harald Sipple, Marjorie Hernandez (LUKSO & THE DEMATERIALISED), Mike Charalambous Angelides (Threedium) , and Patrik de Jong (Artificial Rome) will share their insights on leveraging XR for enhanced product longevity and value. 4. Implementing AI in Fashion Are you ready for an exciting discussion on AI's role in fashion? Join moderator Kirsty Mcgregor and panelists Madeleine (Madvi) P., Michel Tjoeng (ChatLabs), Niamh Peren, and Prof. TUTIA SCHAAD as they explore AI implementation in the fashion industry. Don't miss this forward-looking conversation. 5. Fashioning Community Narratives: Bridging CSR Reporting to End Consumers through Storytelling This panel will focus on how storytelling can connect CSR efforts with consumers. Moderated by Dries Vriesacker (Enfnts Terribles Magazine), the session will feature speakers Dörte de Jesus, Ina Budde (circular.fashion), Julius Weißenborn, and Semora Mangnoesing (EON). Learn about the power of narrative in fashion.  6. Breaking Barriers: Empowering Fashion in the Global Creative Economy Our final panel will discuss empowering fashion within the global creative economy. Moderated by Kerstin Weng from VOGUE Germany, the panel will include Herbert Hofmann (Highsnobiety), Janina Lin Otto, @Kirsty Keoghan, and Shariff V.. Join us for an inspiring session on global fashion empowerment. We can’t wait to hear your thoughts! 🔗 Click the link in the first comment to find out more about our panel topics, panelists, and to register. See you in Berlin?

Yesterday Jasmien facilitated her very first Climate Fresk. Climate what? Check the post below to find out!