IAB Europe

📺 Despite changes in viewership habits, live TV events still captivate audiences for their current, engaging, and communal nature. From sports to award shows, these events draw record numbers! 🎉 Major events offer advertisers a golden opportunity to reach large, engaged audiences. As these events move to streaming, the opportunities—and challenges—grow. This new report by FreeWheel breaks down the what, where, and why of advertising in live events on streaming. It's only live once, so let's get it right: https://lnkd.in/eSzppEBZ

Last week, we hosted our first-ever Great Debate event on AI in Digital Advertising, which saw over 200 attendees join us to understand the latest AI developments shaping our industry. Featuring expert speakers from Microsoft Advertising, GroupM Nexus, Google, IAS, Nxt Statista, and Verve across a series of keynotes and a panel discussion, we delved into how AI is transforming the industry and how it is being adopted and used. The post below provides an overview and the main highlights from each section, plus the video recordings for you to view at your convenience: https://lnkd.in/da2CxCfw

MyOrigines, the leading site for online beauty products and perfumes, is strengthening its Retail Media partnership with Unlimitail starting yesterday to expand its offering to new formats and provide more opportunities for advertisers. 

IAB Europe acknowledges Google’s announcement yesterday that instead of deprecating support for third-party cookies on Chrome, it will “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.”    The announcement was made alongside the release of results from buy—and sell-side testing of Privacy Sandbox APIs, which confirmed that revenue losses arising from the deprecation of third-party cookies could be attenuated by using the APIs, though varying degrees depending on the scenario. Read the full statement: https://lnkd.in/et9U3Hdw

🌟Pan-European Attitudes to Retail Media Report for 2024 is out!🌟 This comprehensive report offers a detailed overview of the current status and future trends driving Retail Media in Europe, as identified by industry buyers and sellers. Key findings from the report include: 📈 Partnerships & Investment: Half of the buyers partner with Retail Media Networks, reallocating funds from other marketing channels, particularly linear TV and performance marketing. 💻 Focus on On-Site Opportunities: Investments are primarily focused on on-site opportunities, with potential growth in off-site and in-store advertising anticipated. 🔍 Data-Driven Decisions: Access to retailer first-party data and reaching consumers at the point of sale are major investment drivers. ⚙️ Challenges & Collaboration: Fragmentation and lack of standardisation are significant barriers, highlighting the need for industry collaboration. 📊 Marie-Clare Puffett, our Industry Development & Insights Director, emphasised leveraging data insights and addressing barriers to foster growth and professionalisation in Retail Media. 🔗 Jason Wescott, our Chair of the Retail Media Committee, expressed confidence that the findings will provide strategic insights for the committee and its members. For more detailed insights, read the full report 👉 bit.ly/46dRpAx

German Federal Association of the Digital Economy (BVDW e.V.) has released the first comprehensive market landscape for the retail media ecosystem in Germany! 🇩🇪 This landscape includes seven key categories:   🔹 Retailers  🔹 Retail Media Networks  🔹 Network Marketers  🔹 Agencies  🔹 Offsite Publishers and Marketers  🔹 Adtech Providers  🔹 Data These categories are further divided into sub-categories within retail media. This landmark achievement results from their focus group's efforts, which feature over 100 companies from across the value chain: retailers, advertisers, technology providers, established publishers, and agencies. Explore the whole landscape and see how it's shaping the future of retail media in Germany.

🔊 Microsoft Advertising: Identity strategies in the era of private advertising 📅 When: July 23, 2024, 5:00 PM (Europe/Brussels) ⏳ Duration: 45 minutes https://bit.ly/3LArzxa Join us TOMORROW, for a cutting-edge webinar that delves into the dynamic world of Identity solutions in the age of private advertising. This 45-minute virtual session, tailored for Microsoft advertising customers, will feature insights from Dr. Paul Farrow Manager of Privacy and Ad Selection API at Microsoft Advertising. 🌐 Alongside him, expert customer solutions architects and sales team will provide a comprehensive industry overview and share practical implementation examples. Don’t miss this opportunity to stay ahead in the evolving digital landscape where user privacy and innovative advertising strategies converge:

📢 Join us ⚠️TOMORROW⚠️ as we discuss the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey. Gain valuable perspectives from industry experts as they interpret these insights and discuss their potential impact on the future trajectory of Retail Media in Europe. Speakers: Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe Jason Wescott, IAB Europe Retail Media Committee Chair and Global Head of Commerce Solutions, GroupM Nexus Samya Ruiz of Insights & Measurement, Unlimitail Laura Badea Commerce Partner, Wavemaker Maria Kristalinskaya, Head of Retail Media, Kleinanzeigen Register there 👇 https://lnkd.in/e3Hw8YTb

We released a detailed paper 📄 expressing significant concerns over the GDPR procedural regulation ahead of the anticipated trilogue discussions. Key areas of concern include: ⚖️ Early Resolution Mechanisms & Complaint Admissibility: Streamlining processes to reduce administrative delays and backlogs. 🌐 One-Stop-Shop Mechanism: Ensuring consistent GDPR application across jurisdictions. 🔒 Business Information Confidentiality: Protecting confidentiality to prevent media leaks and safeguard supervisory authorities' independence. 🗣️ Right to Be Heard: Advocating for a uniform application across Europe to avoid legal uncertainty. IAB Europe is committed to working with policymakers to achieve practical and effective GDPR implementation: https://lnkd.in/eRrXtMnF

Last week, digital advertising experts from Europe came together in our 2024 MIXX Awards Europe virtual ceremony to celebrate the best of campaign creativity and innovation. Hosted by Callum Smith, Marketing Strategy Lead on Creativity at TikTok and joined by some of our esteemed judges, we explored the shortlist entries and announced the proud winners of all 21 categories for this year's awards programme. Read the press release below to see all of this year's winning campaigns and runners-up: https://bit.ly/3yiZ2ce