Human8

That’s a wrap on Human8’s 2024 Y sessions! 🎉 Every year we celebrate our talent, great cases and use it as an opportunity to think about our past, present and future. Our ‘Y-session’ program saw 35 speakers from all corners of the world take the stage to deliver an inspiring, exciting and interactive live session. We brought together over 500 Human8 colleagues to reflect on our 4 core values: Caring, Courageous, Curious and Critical Thinking. Take a look at our juicy (and entirely plant-based) line up for a taste of the electrifying topics, presentations and games. 🍔 Big thank you to everyone who made the Y sessions possible – ‘til next year! 💚 #dowhatmatters #ysessions2024

Stuck in a creative rut? 💭 In today’s competitive landscape, fresh ideas are essential to stay ahead. Yet, true innovation often requires exploring new perspectives and nurturing creative talent both within and outside your organisation. In our latest blog, we show how combining diversity, creative crowdsourcing, and consumer involvement can help you overcome the creativity gap. By leveraging external creativity and blending it with internal expertise, you can create solutions that not only break through the noise but also resonate deeply with your organisation's goals and consumers' needs. 🤝 Ready to spark innovation and bridge the creativity gap? Find out more here 👉https://lnkd.in/eDNe6RVw #dowhatmatters #innovation #crowdsourcing

As part of British Beauty Week, Space Doctors are exploring the evolving role of the beauty salon in British culture! 💄 Join experts Alex Bee and Jessica Parr on the 25th October for a thought-provoking 45-minute talk on how beauty salons can redefine identities and inspire meaningful change. They'll dive into: ⭐ The cultural significance of beauty salons ⭐ Evolving representations of salons in the media ⭐ Insights for brands looking to engage with this dynamic space Reserve your spot now and be part of the conversation shaping the future of beauty brands 👉 https://lnkd.in/ex_Xd8gy #dowhatmatters #culturalinsight #beautytrends

🌟 Join us at BAM Webinar Week 🌟 We’re thrilled to announce that Angie will be presenting “Inside the Gen Z Parental Mind” at the biannual BAM - Belgian Association of Marketing Webinar Week on October 11th. This myth-busting case study reveals how Gen Z is reshaping parenthood. Discover how we crafted a one-of-a-kind empathy experience to help Philips connect with these next-gen parents. Missed our session at ESOMAR? Catch the rerun at BAM and don’t miss out on this insightful session! https://lnkd.in/ebnxWdkD #GenZ #weareHuman8 #consumerinsights

We partnered with Seda Hotels to refine their brand strategy by diving deep into the complete traveller journey for both B2C and B2B guests. Through a dynamic online community, we uncovered a reimagined value proposition that speaks directly to the evolving needs of today's travellers - unlocking true brand evolution. 🎉 Read the full case study on how data-driven insights transformed Seda’s approach 👉 https://lnkd.in/ekJiZUnY #DoWhatMatters #ConsumerInsights #TravelTrends

When we attended the 2024 Market Research Society (MRS) Best of Events and Awards earlier this year, one key theme stood out: closeness. In a world buzzing with AI-driven insights, it’s the human touch that makes a lasting impact. Whether it’s brands connecting with consumers or agencies understanding their stakeholders, fostering empathy and inclusion is more critical than ever. 🌍 Real success lies in building genuine relationships—beyond the data. 💡 From decoding Gen Z voters to exploring Google’s vision of belonging in media, we shared our key takeaways from the session: that closeness drives impact and forms the basis for all meaningful research. Read the full blog here 👉 https://lnkd.in/e3ARvQE4 #DoWhatMatters #ConsumerConnection #AIinMR

Curious about leveraging communities to stay ahead? From understanding emerging behaviours to testing brand and innovation acceptance, 'The Community Casebook' showcases real-world examples of how brands like Nike, AXA, BBC, and L’Oréal are using insight communities to connect with the people that matter most. 🤝 Whether it's collaborating with diverse audiences, engaging the youth, or even involving your employees, our e-book provides a glimpse into how global brands are shaping their future through community-driven insights - and how you can too. Register for your FREE copy 👉 https://lnkd.in/eNVhnqWq #DoWhatMatters #Communities

Join our APAC live webinar with Human8’s ESOMAR award cases! This is a unique opportunity to hear about best-in-class cases with global brands. Discover how we drive positive change and innovation through consumer closeness in AI-empowered online communities ✨ Date: 17 October 2024 Time: 3 – 4 PM SGT Platform : Livestorm Don’t miss out on this chance to be inspired. Register now to secure your spot! 👉https://lnkd.in/es_p8YVG #dowhatmatters #closeness #ESOMAR

That's a wrap on the Insights Association CRC 2024 🌟 We were thrilled to share the stage with Jacci Weber at Mars Petcare, where we shared how to create customer-centricity through the elevation of storytelling and visualization. On top of that, the inspiration and relationships gained over the past week were invaluable! 💚 If you attended #iaCRC, what was your biggest takeaway or inspiration?

Curious how to turn chaos into meaningful innovation and unlock the power of successful ideation? 💡 Just like building a house requires a solid blueprint, successful ideation is built on strong consumer insights. Without it, the creative process can quickly lose direction. Balancing creativity with structure is key to driving innovation that truly resonates with your audience. 🏠 In our latest blog, we explore the four essential building blocks for turning ideas into innovation strategies that spark. Find out more 👉 https://lnkd.in/eUfnuJ7g #DoWhatMatters #Crowdsourcing #ConsumerInsights