FINN

❌ Never, ever start your newsletter subject line with ‘RE:’ - it may work once, but deceiving your readers won’t pay off in the long-run. So what’s the secret to great newsletters? They deliver consistent, high-quality content to a consumer’s inbox. Over time, they should develop a sense of value and brand recognition. No wonder why e-mail is the instrument of choice for inbound marketing. Here’s how to create quality content readers will appreciate. 👇

Just graduated? 🎓 Get a job before the end of summer: we’re hiring an account executive - no previous work experience needed. Even better: it’s the type of job where you work for clients that shape the future. 🌎 Think startups and scaleups, multinationals, political parties and ngo’s. And you don’t have to go at it alone. You can count on a whole team of professionals who are happy to coach and assist you. 🤝 Including Johanna, who also started her career at FINN just after graduating (and just look at how happy she looks!). So, ready to dive right into marketing, PR, crisis communication and more? Apply now: https://lnkd.in/dSXueHjd Oh, and feel free to tag/send this to any fresh graduates who might be interested. #PowerOfTheNetwork

Just graduated? 🎓 Get a job before the end of summer: we’re hiring an account executive - no previous work experience needed. Even better: it’s the type of job where you work for clients that shape the future. 🌎 Think startups and scaleups, multinationals, political parties and ngo’s. And you don’t have to go at it alone. You can count on a whole team of professionals who are happy to coach and assist you. 🤝 Including Johanna, who also started her career at FINN just after graduating (and just look at how happy she looks!). So, ready to dive right into marketing, PR, crisis communication and more? Apply now: https://lnkd.in/dSXueHjd Oh, and feel free to tag/send this to any fresh graduates who might be interested. #PowerOfTheNetwork

Want your content to appear higher up in the search rankings? 🔎 Don’t skip the first step to win at SEO: always start with a keyword analysis. There’s plenty of (paid) tools for that, but you can just use good ol’ Google autocomplete to fill in your list. Read more on how to create a winning list of SEO keywords - and what to do with it: https://lnkd.in/e74qihrk

People spend about 12 seconds on a marketing e-mail. ⏱️ That’s an eternity compared to what counts as an impression on social media platforms (“any content which is at least 50% on screen for one second.”) Newsletters also beat (organic) social media hands down in reach. Average e-mail open rates are around 20%, with click-through rates between 2% and 7%, depending on your source. 📫 Organic social reach, on the other hand, is around… 5%. 📉 If you want more people to see your social media posts, you will almost certainly need to rely on paid advertising. In other words, there are a LOT of reasons to love e-mail as a marketing channel - read our love letter to e-mail and newsletters: https://lnkd.in/euzyaiH4

JOB OFFER 🚀 We’re looking for ambitious people looking to get into strategic communication. We don’t expect you to know how to do everything already - we do expect you to be eager to learn and to have an analytical spirit. Patient growth is what we believe in; learning by doing. 🌱 Get a taste of digital marketing, crisis communication and PR, both in B2B as well as B2C, and we’ll match your interests to your actual work as best as we can. Apply now for a position as an account executive at FINN and become work besties with Bettina: https://lnkd.in/dSXueHjd

"The whole world seems to be against me. What should I do now?" 😨 This is a question we frequently get when it comes to personal crises. Not surprisingly, because once a person is under scrutiny, almost no aspect of their lives seems off limits to media. 🔍 There is no fixed playbook for scandals, but we can offer some advice and some patterns that seem to work better than others - see the link in the comments.

Frieten met stoofvlees? € 16 at Rock Werchter. 💸 Exactly why young graduates need a job fast. Well, it’s your/their lucky day: we’re hiring a junior communication consultant! And yes, that’s right: we’re breaking the “you need experience to get a job but you can’t get experience without getting a job” cycle. No experience needed, you’ll be getting tons at our agency. So hurry up and join us so you can work on stuff that matters with colleagues who care. 🤝 Apply now: https://lnkd.in/dSXueHjd

In a crisis, you will have to work closely with C-level and the legal department of your organisation. But how do they look at typical crisis communication approaches like “stealing thunder” (breaking bad news proactively) or apologizing? The answer is: they understand why you would want to use these approaches, but they want to make sure the organisation is applying them for the right reasons, and in the right circumstances. Read all about it in our blog: https://lnkd.in/eCyQmCWs

“In a duel, the crucial decision is not how to act but when to act.” Game theory is a great framework to think about crisis communication, because it offers an objective way to think through your options at any time during the crisis. And one of the most fundamental choices is to communicate or to stay silent about an issue. 🤫 You can be (almost) certain that at some point, your secret will leak though - and when stakeholders find out you have been hiding your problems, they will be angry. 🫣 But there is also a chance that you can repair or prevent harm before you reach that point. What to do? An organization always has to balance between disclosing information prematurely and inciting a worse public reaction at a later date. 🔫 The Sony data breach of 2014 is a perfect illustration of this scenario - one of the 3 most common scenarios that game theorists noticed in reputational crises. Read more about how to use game theory in crisis communication: https://lnkd.in/e63gKkdp