🏅 Today, the Olympic Games kick off, and we took a closer look at the ads hyping up this global event! 🏅 Our ad experts, who've analyzed thousands of ads for major brands, evaluated #NBC videos featuring Paris Hilton, Megan Thee Stallion, Emily in Paris, and Minions. So, who snagged the gold medal 🏆 in the pre-Olympic promo game? Dive into our full breakdown to find out 👉 https://bit.ly/4cyBgb7 ✍ by Iskra Herak, Ana Golubovic, Sara Radojkovic
EyeSee
Market Research
Ghent, Belgium 12,260 followers
Full-service agency | Pack, planogram, claim, online path to purchase, TVC and social media online tests
About us
EyeSee is a tech-enabled consumer research partner, providing highly predictive insights for shopper, advertising, innovation, and e-commerce optimization. Equipped with cross-category knowledge, our team is 150 multidisciplinary experts strong and driven by passion to understand and help businesses grow. Join the ranks of top-tier CPG companies, healthcare innovators, and media trailblazers who trust EyeSee's proven formula to navigate today's complex market dynamics with confidence. Three pillars of our research approach: 1. Comprehensive Insights: We employ a sophisticated mix-method approach, blending implicit and explicit methodologies to deliver 360-degree insights with high predictive power. 2. Realistic Testing Environments: Harnessing the prowess of our agile in-house design teams, we create lifelike virtual simulations of stores, social media platforms, and e-commerce sites. These simulated environments enable us to capture the subtlest and most authentic consumer behaviors. 3. Personalized Guidance: Our dedicated insights experts serve as your strategic partners, synthesizing data into actionable recommendations that drive tangible results. With our award-winning framework as the backbone, we lead studies spanning 50 countries, stationed strategically in key hubs like New York, London, Paris, Antwerp, Mexico City, Belgrade, and Singapore. Among our most sought-after solutions are tests designed for packaging, planograms, claims, social media ads, TV commercials (TVCs), and e-commerce websites. Understand behavior, grow further!
- Website
-
http://www.eyesee-research.com
External link for EyeSee
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Ghent, Belgium
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Increase Marketing Impact, Eye tracking, Marketing and Advertising, Pretesting, Webcam Eye Tracking, Global Capabilities, Market Research, Facial Coding, Fast and Actionable Insights, Cost-Effective, Shopper Marketing, Online Communication, and Advertising Testing
Locations
Employees at EyeSee
-
Heather Graham
Self-confessed packaging & shopper research nerd
-
Ozana Jurkovic
Business professional passionate about understanding how things work, how people think and most of all, how they feel.
-
Jurgen Denul
Veteran Lean/Agile practitioner, teacher, and coach - Rookie Serious Game Designer
-
Cliff Kane
Says “Yes, and…” to shopper behavior research chats, dark roast coffee, and dog-walking Nutmeg
Updates
-
Happy #selfcareday! Post-pandemic consumers are increasingly focused on self-care, and this trend is growing. Our study shows self-care product claims get 50% more attention than before. And regarding the sophisticated #APAC beauty industry, our expert Xinyu Tok hoped traditional ingredients would gain more prominence. Are her wishes coming true? Read more about it in the article here https://bit.ly/4bVfNbr
-
-
With Woxi as the modern, agile predictive analytics platform for today’s innovation decision-makers, our partnership was a natural fit. We look forward to understanding behavior and growing together! 🤝 #predictiveInsights #marketResearch
We are happy to announce that EyeSee is joining our Woxi Ready partner program! EyeSee's pack testing tools will frictionlessly feed Woxi's predictive analytics platform. Learn more about EyeSee https://lnkd.in/g5mD45Hc
-
-
Megan Pete a.k.a. Megan The Stallion is much more than a celebrity; she is an artist, entrepreneur, and philanthropist. Not only does she have multi-million dollar collaboration deals under her belt, but she also runs her own business and is one of the new faces in #NBC's #Olympic #ads. 🏆 However, with all her accomplishments, one might wonder: is she too heavy a hitter for this kind of game? Read about this and other celebrity collaborations with NBC 👉 https://bit.ly/4cyBgb7 Iskra Herak #marketResearch #insights
-
-
👋 Hey #QuirksNewYork, there is still a chance to catch up! Visit us at booth #326 Lisa Koster Fastuca Cliff Kane Milica Kovač Marija Smuđa Kimberly Bastoni Jason Bradbury Koen Philippaerts Ana Golubovic
-
-
👀 Did you catch us presenting on Return on Creatives with our partners from #TikTok at #QuirksNewYork? If not, or if you have any questions about it ❓ or want to know how we use our behavioral mix-method approach to test #pack, #claim, #tvc, #planograms, and #ecommerce, 📍 visit us at booth #326. These are the people you are looking for: Milica Kovač, Marija Smuđa, Lisa Koster Fastuca, Ana Golubovic, Kimberly Bastoni, Jason Bradbury, Koen Philippaerts and Cliff Kane - the #MarketResearch dream team.
-
-
💸 When investing millions in TV commercials, featuring celebrities might seem logical, but a celebrity alone doesn't guarantee success. Our experts, including Ana Golubovic, used their #ad #testing experience to analyze #NBC #Olympic ads to showcase why some are better than others. Read more here 👉 https://bit.ly/4cyBgb7
-
-
Who is excited for tomorrow's start of #QuirksNewYork? Just a kind little reminder: 📅 July 17th at 10:30 AM, Room 2 - Join Marija Smuđa and Milica Kovač for a session on Return on Creatives on #TikTok. 📍 Visit us at Booth #326 anytime during the conference. 👋 If you see Lisa Koster Fastuca, Ana Golubovic, Koen Philippaerts, Cliff Kane, Jason Bradbury be sure to say hello!
-
-
Hear, hear! As Joris De Bruyne often says, "I always take the chance to highlight that creating a culture that accepts failure and encourages experimentation is key to innovation."
🚀 Reflecting on an inspiring week at the Cannes Lions International Festival of Creativity. Attended by our CEO Maurice NDiaye to partake in important conversations surrounding AI and strategy, and proudly sponsored by Descartes & Mauss and others. We're grateful to Dr. Liubov Ruchinskaya for organizing the Insights Lighthouse event. Here are our key takeaways: 🤸♀️ Continuous Reinvention in Strategy & Insights: Embedding cutting-edge tech stacks in our core processes—from product innovation to targeting—is pivotal. Kalindi Mehta and Dr. Ivan Terekhov showcased impactful strategies that underscore this transformation. 🗣 Real Transformation Beyond AI Hype: The industry-wide shift towards AI is undeniable and substantial. We're navigating this wave with a focus on value over buzz, emphasizing data quality while acknowledging the margin for error in outputs. 💡 Navigating Impact in a Complex World: Designing capabilities consistently delivering meaningful impact remains challenging amidst increasing complexity. Insights from leaders like Joanna Dumont and Sorin Patilinet highlight our commitment at Descartes & Mauss to enhance strategic processes. Thank you to everyone involved—your talent, energy, and insights made this event truly remarkable. Special thanks to the other sponsors present: Stravito, Appinio, Fastuna, EyeSee, Behaviorally, GWI, Hotspex, and Cloverpop for their valuable contributions. We are looking forward to what lies ahead! #CannesLions #CreativityFestival #AI #Strategy #Innovation #TechTransformation #Stratech #IndustryInsights #DescartesAndMauss #ContinuousImprovement
-