📚 #BEACTIVEDAY Accessibility Guide is OUT and available for free in 9 languages! This year, #BEACTIVEDAY is breaking new ground by focusing on making physical activity more inclusive and accessible. The Accessibility Guide aims to provide tips and best practices to lower barriers for people with disabilities, promoting healthy lifestyles and inclusive participation. 🟣 What is the Guide? The Accessibility Guide addresses the challenges faced by people with disabilities in accessing physical activities. It offers practical solutions and strategies to enhance accessibility and inclusivity, aiming to inspire new standards of inclusion across the sector. 🟣 Who is it for? Fitness professionals, sports organisations, facility managers, community leaders, and advocacy groups supporting people with disabilities. 🟣 What's inside? ✅ Insights on disabilities and their challenges. ✅ Strategies for making physical spaces accessible. ✅ Tips for inclusive programmes and services. ✅ Techniques for engaging with the community and building partnerships. 🟣 Developed by: The content was developed by EuropeActive, Gunta Anca from SUSTENTO, the Latvian Umbrella Body for Disability Organisations, and with the support and contributions of the project consortium. This initiative is funded by the Erasmus programme. Join us in making #BEACTIVEDAY 2024 a milestone in promoting inclusivity and ensuring physical activities are accessible to everyone. 🔗 https://lnkd.in/ePP2x3zZ #Inclusion #Accessibility #FitnessForAll #DiversityInSports #HealthForEveryone #EuropeActive #SUSTENTO #DisabilityInclusion #CommunityEngagement #ErasmusPlus #EuropeanWeekofSport ________ European Disability Forum, David Stalker FCIMSPA, Kai Troll, Silke Frank, Kent Orrgren, Jana Havrdová, Katarina A., Nathalie Schwartz, John Treharne, Steven Ward, Marcel Boots, Janosch Marx, Kiera Wason-Milne, Ilaria Ragni, Gisella Guglielminotti, Anna Miškovičová, NL Actief, Česká komora fitness, RomaniaActive, Zbornica osrednjeslovenske regije, GZS, DSSV e.V., Portugal Activo - Associação de Clubes de Fitness e Saúde, Active Sweden, FranceActive - FNEAPL, Fundación España Activa, swiss active, Ireland Active, Morla Moves, 4GLOBAL PLC
EuropeActive
Wellness and Fitness Services
Brussels, Brussels Region 7,840 followers
We are the leading voice and not-for-profit organisation representing the European fitness and physical activity sector.
About us
EuropeActive is the leading not-for-profit for fitness and physical activity in Europe. The European health & fitness sector serves over 46 million consumers, generates 25.2 billion Euro in revenues, employs 400,000 people, and consists of 46,500 facilities.
- Website
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http://europeactive.eu/
External link for EuropeActive
- Industry
- Wellness and Fitness Services
- Company size
- 2-10 employees
- Headquarters
- Brussels, Brussels Region
- Type
- Nonprofit
- Founded
- 2001
- Specialties
- Representing the health and fitness sector at the EU and Getting more people, more active, more often
Locations
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Primary
Avenue des Arts 43
Brussels, Brussels Region 1040, BE
Employees at EuropeActive
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Marco Mazzanti
Go-to-Market Director
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Elena Lapetra
CO-FOUNDER S7RONGER l Group Fitness & Wellness Expert | CHAIR - RISE Females in Fitness Collective
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Rachel Young
Director of Business Development at Myzone EMEA.
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Anna Bogdanova
Women’s health · Talent 100 · Entrepreneur & innovator · MSc Applied Neuroscience stud. · Deputy Director, EuropeActive Professional Standards…
Updates
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📗 Discover the Insights from the 2024 European Health & Fitness Market Report! EuropeActive and Deloitte are proud to present the 2024 European Health & Fitness Market Report (EHFMR), unveiled during April's #EHFF in Cologne. This report highlights the continued robust growth of the fitness sector in Europe. 📈 Key Findings: 📈 Membership Growth: European fitness club memberships soared by 4.7 million, a 7.5% increase from 62.9 million in 2022 to 67.6 million in 2023. 💰 Revenue Increase: Total European revenues reached €31.8 billion in 2023, marking a 14% rise and surpassing pre-COVID levels. 🏋️ Fitness Clubs: The number of fitness clubs grew by 1.4% to nearly 65,000. 🥇 Top Operators by Membership: Basic-Fit (3.8 million), RSG Group (2.0 million), and PureGym (1.9 million). 🏆 Top Operators by Revenue: Basic-Fit (€1,047 million), David Lloyd (€854 million), and PureGym (€621 million). 📊 Market Penetration: Overall penetration of fitness club memberships reached 8.4% of the total population and 10.1% of the 15 population. The report also highlights the ongoing trends in consumer behaviour, the expanding fitness ecosystem, and the significant M&A activities demonstrating investor confidence. 🙏 A Big Thank You to Our Sponsors: This comprehensive report was made possible by the generous support of Basic-Fit, FIBO Global Fitness, Technogym, Myzone®, Les Mills International, BHOUT, DHZ FITNESS, PerfectGym Solutions S.A. and Life Fitness. 📖 For more detailed insights, purchase your copy of the report here: https://lnkd.in/e2vJjqMS Stay informed and ahead of the trends with the most sought-after publication in the fitness industry! 🚀 #FitnessMarket #HealthAndFitness #MarketReport #EuropeActive #Deloitte #BasicFit #FIBO #Technogym #Myzone #LesMills #Bhout #DHZFitness #LifeFitness #BlackBoxPublishers _____________ David Stalker FCIMSPA, Kai Troll, Herman Rutgers, Janosch Marx, Jana Havrdová, Silke Frank, Katarina A., Nathalie Schwartz, John Treharne, Kent Orrgren, Marco Mazzanti, Steven Ward, Marcel Boots, Karsten Hollasch, Steffen Gausselmann, Stefan Ludwig
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Celebrating Collaboration: Morla Moves x #BEACTIVEDAY We are delighted to introduce Morla Moves as our very first AI partner of the #BEACTIVEDAY Campaign! Morla Moves is leading the way in fitness technology, harnessing cutting-edge AI to redefine how we approach physical activity and wellness. 🟣 Why Morla Moves? The Virtual Movement Coach by Morla Moves provides real-time feedback on form, posture, and body alignment during workouts. Powered by advanced AI and computer vision, it ensures safe and effective exercise by mapping key points on the user’s body. Trainers can easily adapt to the digital era, creating a more effective fitness experience with Morla Moves' technology. 🟣 Supporting #BEACTIVEDAY 2024 As special supporters of this year's campaign, Morla Moves is demonstrating their commitment to promoting active lifestyles across communities. To further their generosity, Morla Moves is offering their AI software for free to all participants and organisers. Whether you're a beginner or a seasoned athlete, Morla Moves' technology will be your reliable companion. 🟣 Get Involved Join Morla Moves and #BEACTIVEDAY 2024 in celebrating the joy of movement and the benefits of an active lifestyle. Embrace the future of fitness with Morla Moves' state-of-the-art AI software, empowering everyone to reach their full potential. Contact us to learn more on how you can use Morla Moves within the #BEACTIVEDAY campaign ➡️ https://lnkd.in/ejc_sPBy Special thanks to Ozlem Mertoglu, Hakan Mertoglu and Saskia van Aart! #MorlaMoves #FitnessTechnology #ActiveLifestyle #PersonalTrainers #FitnessInnovation #EuropeanWeekOfSport
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At the invitation of the International Longevity Centre - UK, on July 16, EuropeActive visited Paris for the Going for Gold project's award ceremony, supported by Sanofi. Set against the backdrop of the Paris Olympics, this ceremony celebrated the top-performing countries and territories in promoting healthy ageing 🎉 EuropeActive CEO, Kai Troll, led the second awards ceremony, presenting medals related to healthy ageing and physical activity, and participated in a panel discussion. Kai underscored the vital role of fitness and physical activity in helping people live longer and healthier lives. He stressed the need for a long-term vision focused on prevention to tackle demographic challenges, combat NCDs, and improve quality of life. Kai also highlighted our sector’s efforts to make fitness accessible to all and the urgent need to boost physical activity levels across Europe for better health and wellbeing. Healthy individuals are the cornerstone of thriving societies and robust economies. It was wonderful to reconnect with friends and colleagues from the sector, like Nathalie Schwartz from FranceActive - FNEAPL and David Mazerot from L'Appart Fitness, and to meet new people! 🤝 We look forward to future collaboration opportunities with all stakeholders dedicated to helping people live longer, healthier, and happier lives!
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"As an industry, we have a crucial part to play globally in embracing and helping everyone have as healthy a life as possible. So whether you are in Europe, Africa, Asia, or the Americas, we should globally work together to get #morepeoplemoreactivemoreoften." - David Stalker FCIMSPA, President of EuropeActive Join us in celebrating #BEACTIVEDAY and making a positive impact! 🔗 www.beactiveday.eu
It has been incredibly inspiring to witness the growth of the #BEACTIVEDAY campaign. Though still young, the campaign is rapidly becoming widely recognised and celebrated across Europe. Its impact extends far beyond individuals and communities; it’s a catalyst for transformation within the fitness sector and a shining example of our mission, touching hearts and transforming lives across the continent. Each year, #BEACTIVEDAY also brings meaningful focus. This year, EuropeActive and the industry are proud to be shining a spotlight on the inclusion of people with disabilities, ensuring that everyone has the opportunity to embrace and enjoy benefits of physical activity. As an industry we have a crucial part to play globally in embracing and helping everyone have as healthy a life as possible. So whether you are in Europe, Africa, Asia, or the Americas we should globally work together to get #morepeoplemoreactivemoreoften Jana Havrdová Marco Mazzanti Kai Troll John Treharne Steven Ward Dr. Samir Kapoor Amy Thompson Richard Beddie Silke Frank Janosch Marx Kent Orrgren Marcel Boots Nathalie Schwartz Katarina A. Rachel Young Jennifer Halsall-de Wit Herman Rutgers Angelo Desidera Huw Edwards Akinola Maja Jay W. Peter Croft Gavin Baxter Jan Middelkamp gabriel saez Veronica Telleschi Christophe Andanson Utku Toprakseven Liz Terry Emma Barry Thanks to innovative activities and inspiring initiatives, many of our national associations have started collaborating closely with governmental bodies, paving the way for a healthier future. The value #BEACTIVEDAY brings to the fitness sector is immeasurable, promoting our cause on both European and national levels. To all my esteemed colleagues and major operators across Europe, let's join forces and make this #BEACTIVEDAY the most impactful yet. Together with EuropeActive, you can drive a movement that not only promotes fitness but also fosters inclusivity and transformation. Let’s be part of something extraordinary ➡️ https://lnkd.in/d2NPSXmD
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Did you know that regular physical activity can add years to your life? 🌟 Join us for #BEACTIVEDAY and embrace an active lifestyle following World Health Organization's guidelines on physical activity and sedentary behavior! Just 150 minutes of moderate-intensity activity or 75 minutes of vigorous-intensity activity per week can significantly improve your health. Plus, breaking up long periods of sitting with movement boosts your energy and mood ☺️ Every move counts! 🚴🏃 📢 Interested in organising the campaign with your club? EuropeActive can guide you through the process and provide all the support you need! 🔗 Visit www.beactiveday.eu for more info #Health #Wellbeing #Fitness #PhysicalActivity #WHO #EuropeanWeekofSport #EWOS _____________________ EUROPEAN NETWORK OF OUTDOOR SPORTS, Portugal Activo - Associação de Clubes de Fitness e Saúde, DSSV e.V., ANIF Eurowellness, Ireland Active, Česká komora fitness, Aktivní Česko, European Commission, Kai Troll, David Stalker FCIMSPA, Jana Havrdová, John Treharne, Kent Orrgren, Janosch Marx, Silke Frank, Marco Mazzanti, Veronica Telleschi, Steven Ward, Marcel Boots, Nathalie Schwartz, Katarina A., FranceActive - FNEAPL, NL Actief, RomaniaActive, Wellness Foundation, Urban Sports Club, Active Sweden, Morla Moves, 4GLOBAL PLC, Zbornica osrednjeslovenske regije, GZS
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On 2 July, EuropeActive attended a World Health Organization webinar on the ‘Launch of the new global estimates of physical inactivity in adults’. The latest WHO data, now published in the The Lancet Global Health, shows nearly 1/3 adults (1.8 billion) do not meet recommended levels of physical activity - this puts people at risk of NCDs, burdens health systems and affects communities and the economy. If current trends continue, most of the countries will not meet the global target to reduce physical inactivity by 15% by 2030. The key findings demonstrate: - Staggering gender disparity – women are less likely to be active than men; - 60 older adults are less active; - Levels of physical activity differ among countries’ income levels; - Levels of physical inactivity vary around the world. New report is a wake-up call for more action & investment in policies that help more people to be more active, namely across six action areas: - Focus on women and older adults; - Implement community-wide communication campaigns; - Encourage employer support and promote active workplaces; - Build a stronger workforce; - Align resources with vision; - Strengthen cross-government proititisation. In the webinar, Gauden Galea, Strategic Adviser to the Regional Director, Special Initiative on NCDs and Innovation, recalled that while 25% of adults in the European region are not on track to achieve the 2030 target, there is a glimmer of hope. Looking ahead to the United Nations High-Level Meeting on NCDs in 2025, now is the time to accelerate action on our common commitments. Our sector plays a crucial role in reversing these stats and achieving the 2030 target, reducing NCDs, promoting inclusivity, and building healthier societies. 🔍 Find out more: Lancet Global Health: https://shorturl.at/RWAHq WHO news: https://shorturl.at/8ddIC Find the data here: GHO data https://shorturl.at/MqYmQ #PhysicalActivity #Health #Wellness #NCDs #WHO #GlobalHealth #HealthEquity #ActiveLiving #SustainableHealth #InclusiveHealth #PublicHealth #HealthyCommunities
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On 2 July, EuropeActive had the pleasure of attending the conference on the ‘Power of Dialogue to Foster Cross-Sectoral Collaboration - Results from the Dialogical Work Erasmus project’ at the European Committee of the Regions. Amidst the fast-paced transformations of our societies and increasing interdependencies among sectors, authorities face challenges in ensuring the inclusivity, efficiency, and sustainability of their interventions. Enhanced cooperation and breaking down silos are crucial to addressing these issues. Hosted by Birgitta Sacrédeus, Member of the Committee of the Region, and Maurizia Rolli, Director of Innovation in Social and Health services of the Emilia Romagna Region, the meeting gathered representatives of local authorities, professionals, civil society organisations and educational experts to discuss how to equip health, social, and other professionals with the necessary skills to foster dialogue among stakeholders and bridge communication gaps. The discussions provided valuable insights for EuropeActive’s own work on the Erasmus funded project Healthy Lifestyles for Europe project (HL4EU). During the project’s 30-month duration, EuropeActive and partners will explore and promote cross-sectoral approaches to healthy lifestyles through physical activity. The consortium of leading NGOs is united to collaborate on healthy lifestyle promotion across policies and sectors with the view of tackling NCDs, of improving quality of life and well-being and, of building healthier and more sustainable societies and economies. ✅ Follow HL4EU on LinkedIn for more updates: https://lnkd.in/ejBPEaX2 ✍️ Endorse HL4EU Call for Action on Enabling Cross-Sectoral Approaches to Healthy Lifestyles in Europe: https://lnkd.in/ee4w4N9P
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Celebrating Disability Pride Month 2024 🌟 This July, we proudly celebrate Disability Pride Month, honouring the achievements and resilience of the disability community across the world. It’s a time to highlight diversity, break down barriers, and promote inclusion! 🎉 Join Us in Celebrating: Disability Pride Month 2024 focuses on the theme "We Want a Life Like Yours," emphasising the aspirations of individuals with disabilities for equal opportunities and experiences. It's a call to recognise and support their right to live full, self-determined lives. 💜 Connecting with #BEACTIVEDAY 2024: This year’s campaign emphasises making physical activities accessible for all, ensuring inclusivity in physical activity and exercise. People with disabilities often face unique challenges in accessing fitness opportunities that others do not normally perceive. ‼️ We are soon publishing an accessibility guide providing best practices on making physical activity events and services more accessible for people with disabilities, available in 9 languages! 📚 Awareness and Advocacy: Many individuals with disabilities continue to experience inequalities in physical activity, employment, education, and everyday life. It’s crucial to raise awareness and advocate for policies that promote equality and empower individuals with disabilities. Together, we can make a difference! #EuropeanWeekofSport #DisabilityPrideMonth #BEACTIVEDAY
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🌟 Exciting News! 🌟 In less than a month, Kai Troll, CEO of EuropeActive, will be participating in the International Longevity Centre - UK (ILC), ILC France and the ILC Europe Network, #GoingForGold awards ceremony in Paris, supported by Sanofi. This event is set to explore how countries perform in healthy ageing and prevention as we get ready for the Paris 2024 Olympics. 🗓️ Date: Tuesday, 16 July 2024 ⏰ Time: 2:30pm – 6:00pm CEST 📍 Location: Maison du Danemark, Champs-Élysées, Paris Kai will be speaking on the crucial link between physical activity and life expectancy. It’s well-documented that physical activity not only contributes to a longer lifespan but also enhances the quality of life, ensuring healthier and happier years. Our sector plays a crucial role in shaping healthier societies, and this event will highlight those contributions. Join us to: - Discover the findings from the Healthy Ageing Medal Table and see how countries rank. - Celebrate the top-performing countries in healthy ageing and prevention. - Engage with experts and global health stakeholders on the importance of healthy ageing and prevention. Find out more about the project here: https://lnkd.in/e9TF7qCb Sign up to attend the event here: https://lnkd.in/ex_ricTP Don't miss this opportunity to learn, connect, and celebrate the advancements in healthy ageing! Together, we can shape a healthier, more active society. 💪🌍 #EuropeActive #HealthyAgeing #Prevention #PhysicalActivity #LifeExpectancy #Paris2024 #ILC #Sanofi #ILCFrance #ILCEuropeNetwork
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