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🎊 The #Paris2024 Olympics are upon us! As we still have a few hours before the opening ceremony begins, check out another case focused on TV’s potential as a more accessible and inclusive medium. For the Paris 2024 Olympic and Paralympic Games, FranceTV Publicité is reinforcing its commitment to social inclusion by offering subtitling services for TV commercials. ➡️ Find out more about their continuous efforts for the cause: https://lnkd.in/eGgTqbn6 #TV #Advertising #Accessibility

A happy start to your day goes a long way 💫   To inspire people to a healthy morning routine Boni, Colruyt Group, joined forces with Integreate – the creative hub of DPG Media Advertising België, creating an unforgettable breakfast adventure.   On the menu was a cross-media approach with radio and print:   📻 Exclusive Live JOE Radio Breakfast Show 💸 Nostalgie Belgique contest 🗞️ Personalised content in HLN and Le Soir To find out more about this inspiring campaign, check out the link in the comments.

... and so, this summer of sport continues with the Paris 2024 Olympic and Paralympic Games kicking off this week! 🏅 Building on their dedication to changing attitudes towards disability, Channel 4 is making its Paris 2024 Paralympic Games coverage the most accessible yet! ☑️ All advertising on the Channel 4 network during the Paris 2024 Paralympic Games will carry subtitles. In partnership with its industry partners, including brands, agencies, Peach, XR Extreme Reach, and Clearcast, Channel 4 is committed to improving accessibility in TV advertising. ☑️ Introducing the UK’s most accessible sponsorship idents to date! Channel 4 also unveiled its accessible sponsorship idents ahead of the Paralympic Games. Toyota and Allianz will sponsor the coverage on the Channel 4 network. 👉🏻 Learn more about the initiative: https://lnkd.in/ew5-VxDn #Advertising #Accessibility #Paris2024

📚 Looking for the perfect summer weekend read? Check out our latest snapshot on artificial intelligence. The Age of AI: Implications & Early Opportunities - the report written by a human with the help of humans. From automating processes and optimizing performance to fostering new products and creative innovations, this report offers a first-hand look into the transformative power of AI and its potential. 💡 Ready to get inspired? Discover this must-read publication here: https://lnkd.in/eRhWScCB Special thanks to Clara B., Marek Singer, Jan Vlcek, and Julie Galacteros, for sharing their insights. #AI #automation #innovation

🎥 Creating great content involves taking risks, and we need risk-takers. "Whether it’s news publishers that are prepared to invest in journalism that properly holds institutions to account or TV companies that are willing to let screenwriters and directors push boundaries.” Omar Oakes, The Media Leader UK, highlights the growing divide between media publishers that invest in valuable quality content, news and entertainment, and platforms that monetise user-generated content. Learn more about the media industry’s ‘risk conundrum’ and why social video cannot be compared to TV. 📺 https://lnkd.in/eYwKnVFR

📢 Industry leaders share their views on the five strategic priorities for the future success of multiplatform TV and audio. 💡 Creating quality experiences 📊 Improving measurement 🌟 Optimising buying processes 🌱 Participating in & promoting ESG 📈 Proving impact & effectiveness Five leaders, five key pillars, and five perspectives from across Europe, highlighting why each of these priority topics is an essential part of our charter, emphasising the importance of our collective commitment and shared vision. Have you read our Industry Charter yet? Discover the shared vision of the multiplatform TV and audio business here: https://lnkd.in/e3W3DAxU Thanks! Fabrice MOLLIER Matt Hill Andreas Lang Steffen Hubert Stella Litou

🎙️ Kick off your weekend with our latest Expert Series episode! This week, we had the pleasure of speaking with Estelle Reale, CMO at DK. Estelle shared valuable insights on carbon emission calculations for media campaigns across TV and radio, offering a deep dive into DK's pioneering work in sustainability metrics in advertising. Watch the latest episode in our series to discover how DK is leading the way in integrating carbon-conscious strategies into media planning and execution. Don't forget to subscribe to stay informed on the latest industry developments! 📺 Watch the episode on Vimeo: https://lnkd.in/ekgxpdz5 🎧 Listen on Spotify: https://lnkd.in/eXW2BGhQ

📺 TV provides premium environments for retail media! According to Philippe Boscher, Head of Digital, Data, Research, Adressable TV & Innovation at TF1 PUB, retail media is one of the most promising ad markets but needs more than just banners on e-commerce sites. By merging retail data with premium multiplatform TV inventory, advertisers can maximise the potential of data-driven CTV placements. 📊 Catch the full interview from the VideoWeek Villa in Cannes to learn more! https://lnkd.in/ggJHMKzQ

🔍 How well do you know our Industry Charter? Last week, our Director General, Katty Roberfroid, joined Richard Marks, Research Director at ASI, to discuss our recently launched Industry Charter, which sets out our members' collective vision for multiplatform TV and audio. 📺🎧 Check out this interview to better understand each of the five key priorities outlined in our charter: - Creating Quality Experiences – How are quality experiences defined, and to what extent does it align with Barb’s ‘fit for TV’ concept? - Improving Measurement – What are the specific priorities and what constitutes good measurement? - Optimising the Buying Process – Is there a need for greater clarity around definitions and standards, and to what extent does this relate back to measurement? - Proving Impact and Effectiveness – How is this being prioritised by trade bodies and how are we supporting these initiatives? - Promoting and Participating in ESG – What role can we play in reaching objectives around better environmental and social governance? Watch the video interview below and discover our Industry Charter in full here: https://lnkd.in/dXKs5S4i. https://lnkd.in/evwFScQm

⚡ What role does attention data play in digital advertising? Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way, says Peter Wallace. More insights in the The Media Leader article below 👇