NADI-CeRCLe - Research center for Marketing & Service Management

🌟 It was a Wonderful and energizing experience for our team who attended the American Marketing Association SERVSIG 2024 Conference hosted by KEDGE Business School in Bordeaux 🌟 ▪️🎉Best Paper Award 🎉 : We are overjoyed to announce that we won the Best Paper Award for the entire conference! This honor goes to Floriane Goosse’s project, in collaboration and under the co-supervision of Prof. Wafa Hammedi and Dominik Mahr from Maastricht University. Floriane presented at her very first academic conference, making this recognition even more remarkable!🤩 ▪️Research Presentations well received : ▫️Our doctoral students, Florence Nizette with her project , and Sara Belghiti with her project delivered fantastic presentations to fully packed rooms and received excellent feedback. Their hard work and dedication truly shone through.✨ ▫️A research paper co-authored by Wafa Hammedi, Thomas Leclercq and Doaa Talaat Mohamed (PhD student from Cairo University in Egypt and visting doctoral student in our research center) which received excellent feedback. ▪️ 🥂 Emerging Scholar Award 🎊 : We are thrilled to congratulate our international affiliate scholar, Prof. Linda Alkire (née Nasr) for winning the prestigious Emerging Scholar Award. It was an emotional moment for the entire team, and we felt triple proud! ▪️ServCollab Workshop and Gathering: A highlight of the conference was the incredible invitation-only ServCollab - Serving Humanity Through Collaboration gathering, organized by Prof. Ray Fisk ! Prof. Wafa Hammedi contributed to the ServCollab workshop with her paper on SDGs, co-authored with Lia Patrício and Joy Parkinson. ▪️ Inspiring Talks: We were captivated by the outstanding and thought- provoking keynote on open science by Prof. Yves Van Vaerenbergh . Prof. Ray Fisk delivered a compelling talk on serving humanity and the social impact, and we were also privileged to hear from iminent scholars such as Prof. Christian Grönroos . Their insights were truly enlightening and inspiring. ▪️Networking : The most important aspect of the conference was being with the fantastic and growing Belgian community, connecting along with friends and colleagues from all over the world. NADI Cercle extends heartfelt thanks to Prof. Jonas Holmqvist and the entire team for hosting such an exceptional conference. It was an experience we will cherish as a team for many reasons. SERVSIG2024 #BestPaperAward #EmergingScholarAward #ResearchExcellence # #ServiceResearch

✨Conference Season Highlights✨ Floriane Goosse recently attended the BSS - Business and Peace Conference at IÉSEG School of Management in Lille. She presented her research in front of a various audience with scholar from business ethics, social business and research with people experiencing vulnerability.   #ConferenceSeason #Marketing #InternationalRelations #BSS #Networking

Are you using gamification to improve the quality of experience in your services? This study reveals that highly repeated gamified activities can have a negative impact on customer experience and behavioral engagement. Satiation theory explains the declining enjoyment for initially pleasurable activities. More here. Gamification Myopia: Satiation Effects in Gamified Activities. – Hammedi, Wafa, Thomas Leclercq, and Nadia Steils. https://buff.ly/3KomCqM

🌟 Visit Highlights: Prof. Marlini Bakri 🌟 We were thrilled to welcome Prof. Marlini Bakri from Victoria University of Wellington to the NADI-CeRCLe - Research center for Marketing & Service Management in Namur. Prof. Bakri delivered an enlightening research seminar titled "How are destination attributes framed, and what functions or meanings do the images shared by sojourners convey?". During her stay, she engaged in vibrant discussions with our members and collaborated on potential projects. #NadiCercle #Namur #ProfMarliniBakri #TravelAndTourism #DestinationAttributes #Seminar #Inspiration

🌟 New publication highlight 🌟 Check out the latest article by Qusay Hamdan, our postdoctoral researcher, along with Samuel Sebhatu and Ray Fisk, titled "Conceptualizing Service Ethics for the Complexity of Modern Service Interactions." It explores ethical implications of modern service interactions enabled by digital service platforms, particularly the exploitation experienced by non-customers. The article uses thought-provoking narratives to illustrate both intended and unintended exploitation of service non-customers caused by customer interactions. ↪️ The article is now available as an open access preprint at THE SERVICE INDUSTRIES JOURNAL: https://lnkd.in/g29W6rwY #ServiceEthics #DigitalServicePlatforms #ServiceIndustries #ResearchExcellence

🌟 It was a Wonderful and energizing experience for our team who attended the American Marketing Association SERVSIG 2024 Conference hosted by KEDGE Business School in Bordeaux 🌟 ▪️🎉Best Paper Award 🎉 : We are overjoyed to announce that we won the Best Paper Award for the entire conference! This honor goes to Floriane Goosse’s project, in collaboration and under the co-supervision of Prof. Wafa Hammedi and Dominik Mahr from Maastricht University. Floriane presented at her very first academic conference, making this recognition even more remarkable!🤩 ▪️Research Presentations well received : ▫️Our doctoral students, Florence Nizette with her project , and Sara Belghiti with her project delivered fantastic presentations to fully packed rooms and received excellent feedback. Their hard work and dedication truly shone through.✨ ▫️A research paper co-authored by Wafa Hammedi, Thomas Leclercq and Doaa Talaat Mohamed (PhD student from Cairo University in Egypt and visting doctoral student in our research center) which received excellent feedback. ▪️ 🥂 Emerging Scholar Award 🎊 : We are thrilled to congratulate our international affiliate scholar, Prof. Linda Alkire (née Nasr) for winning the prestigious Emerging Scholar Award. It was an emotional moment for the entire team, and we felt triple proud! ▪️ServCollab Workshop and Gathering: A highlight of the conference was the incredible invitation-only ServCollab - Serving Humanity Through Collaboration gathering, organized by Prof. Ray Fisk ! Prof. Wafa Hammedi contributed to the ServCollab workshop with her paper on SDGs, co-authored with Lia Patrício and Joy Parkinson. ▪️ Inspiring Talks: We were captivated by the outstanding and thought- provoking keynote on open science by Prof. Yves Van Vaerenbergh . Prof. Ray Fisk delivered a compelling talk on serving humanity and the social impact, and we were also privileged to hear from iminent scholars such as Prof. Christian Grönroos . Their insights were truly enlightening and inspiring. ▪️Networking : The most important aspect of the conference was being with the fantastic and growing Belgian community, connecting along with friends and colleagues from all over the world. NADI Cercle extends heartfelt thanks to Prof. Jonas Holmqvist and the entire team for hosting such an exceptional conference. It was an experience we will cherish as a team for many reasons. SERVSIG2024 #BestPaperAward #EmergingScholarAward #ResearchExcellence # #ServiceResearch

✨Conference Season Highlights✨ Alain Decrop recently attended the AFM - Association Française du Marketing Conference in Paris, where the AFM celebrated its 40th anniversary. As VP International, Alain chaired a session that brought together AFM's international partners, including AAM (Association Africaine du Marketing), AEMARK (Asociación Española de Marketing), ATM (Association Tunisienne de Marketing), and SIM (Società Italiana Marketing). We are also proud to announce that Alain was awarded an honorary membership in recognition of his service as a former president of AFM (2020-2022). 👏🏻 Congratulations, Alain, on this well-deserved honor! #ConferenceSeason #Marketing #InternationalRelations #AFM #MarketingExcellence #40Years #HonoraryMembership #Networking #Leadership

Modern service interactions have been enabled by the advent of digital service platforms. Instances of exploitation of non-customers arise from these interactions. We conceptualized service ethics for modern service interactions, and illustrated the concepts through thought-provoking narratives of non-customers experiencing both intended and unintended exploitation caused by customer interactions on digital service platforms. A sincere thank you to Samuel and Ray for such an enriching experience! Our article, "Conceptualizing Service Ethics for the Complexity of Modern Service Interactions," is now available as an open access preprint at THE SERVICE INDUSTRIES JOURNAL: https://lnkd.in/d5cn63iW

Excited to share my latest paper on #gamification published in the Journal of Service Research! Wondering how to maintain gamification benefits over time? Dive into the details here: https://lnkd.in/g8fwGrbC IÉSEG Research AFM - Association Française du Marketing NADI-CeRCLe - Research center in Marketing & Service Management Thank you to my wonderful co-authors: Wafa Hammedi and Nadia Steils

It is my pleasure to share this new paper, just published with my colleague Julie Masset in Leisure Studies: "Tomorrowland: identity construction and expression through flags and costumes in a music festival". 50 free copies are available online following this link: https://lnkd.in/ePgdTM39 #unamur