Azerion Belgium

☀️Summer 2024 Recap at Azerion Belgium! As we wrap up a fantastic summer, we’re thrilled to share the wonderful moments spent with our guests and colleagues. From vibrant gatherings to team bonding, it’s been a season full of joy and collaboration. Now, with summer behind us, we’re energized and ready to tackle Q4! Here’s to embracing new challenges and driving Azerion forward together! 💪✨ #WeAreAzerion #SummerRecap #Summer2024 #ReadyForQ4

🚀  Exciting news for advertisers in France, Belgium, and the Netherlands! Azerion is thrilled to announce the strategic integration of its Hawk (an Azerion company) DSP with MyAdbooker SSP, a leader in Digital Out-of-Home (DOOH) advertising. This partnership provides our clients with exclusive access to premium DOOH inventory across these dynamic European markets. 💡Why does this matter? With this integration, advertisers using HAWK DSP can enhance their programmatic strategies by adding high-impact DOOH opportunities to their omnichannel campaigns, delivering even more precise and powerful results. 🎯 New opportunities are opening up to leverage exclusive DOOH inventory across three of Europe’s most dynamic markets. 📢 A game changer for the DOOH ecosystem in Europe, we’re excited to collaborate with MyAdbooker to bring even more innovative solutions to our clients. 👉🏻 Learn more: https://lnkd.in/et7Cvdn3

✨ Business Unit of the Month - Awareness Division (Sellbranch) ✨ 👉 Every month, we showcase one of our business unit to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Awareness Division team, who explains how they work and what they do. Virginie Verbist & Clément Walravens 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #Awareness #Sellbranch

✨ Team member of the Month - Audio Senior Account Manager ✨ 👉 Every month, we showcase one of our team members to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Audio Senior Account Manager, Alexandra Marit, who explains how she works and what she does. 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #AudioDivision

🌟 Campaign of the Month - DOOH and Mobile (Display) - CASA, Alles Moet Weg 🌟 👉 Discover our campaign, and the reasons why CASA chose those formats in its media mix. ▶ The strategy implemented had 2 phases : Phase 1: DOOH Activation 💠 Selection of DOOH panels within a limited radius around the points of sale (POS). Phase 2: Mobile display retargeting 💠 Retargeting users exposed to the current DOOH campaign. 💠 Activation of users exposed to our previous end-of-year 2023 (EOY 2023) DOOH campaign. ⤵ Multidirectional use of data: 💠 Socio-demographic segment 18-34: Using user data to target this age group. 💠 Guerrilla strategy in mobile display: Targeting customers of direct competitor stores, using segments collected and analyzed by Adsquare, based on the movements of mobile users in the relevant POS. 💠 Home Garden targeting: IAB category and socio-demographic segment 25-54, geofenced within a limited radius around Casa stores. 💠 Active users of DIY, Home Improvement, and Department store applications segment: Targeting active users of applications such as Ikea, with an added layer of geofencing around the points of sale. ▶ Our final objective was to drive traffic to the points of sale. Thanks to our in-store visit measurement tool, we were able to optimize the campaign based on the data strategies that generated the most visits. 🚀   We wanted to thanks and reward Casa and KINESSO for their trust and support! Are you interested in running a DOOH campaign? Contact Aline Gervasi at : [email protected] #Azerion #CASA #DOOH #MobileDisplay #POS #Drive-to-store

📢 JOB ALERT ☝Passionate about Digital advertising and the media world? Azerion Belgium wants you! Our Awareness division, Sellbranch, is actively looking for its new Digital Sales Executive (NL) to strenghten its team. Feel like joing Virginie Verbist and Clément Walravens ? Apply here ➡ https://lnkd.in/e-e8JmZc #Azerion #WeAreHiring

✨ Team member of the Month - Programmatic Manager ✨ 👉 Every month, we showcase one of our team members to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Programmatic Manager Mhammed El Gouchi, who explains how he works and what he does. 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #Programmatic #Improve #Hawk

✨An Amazing Day at Tomorrowland with Azerion Belgium 🦋 Last Friday, July 19th, we had the pleasure of attending Tomorrowland festival with our guests. It was a day filled with music, dancing, and unforgettable moments. 🎶 A huge thank you to each of our clients, your festive energy and enthusiasm turned this day into an unforgettable experience. 🌟 At Azerion, we believe in the importance of creating shared memories and celebrating our successes together. Friday was a perfect example of that. Thank you again for your trust! #Tomorrowland #MusicFestival #Azerion

☀ Azerion's Summer Party 2024 🍹 What a fantastic Summer Party we had yesterday at Bru 58 - Rooftop & Panoramic Eatery! 🎉 A huge thank you to all our guests for joining us and making the event so memorable. Your presence, good spirits, and the incredible atmosphere made the evening special. 🤗 We also want to give a special shoutout to our MarCom team. This event wouldn't have been possible without your hard work and dedication. We can't wait to many more celebrations together. 🤩 #AzerionSummerParty2024 #Summer #Rooftop #WeAreAzerion

🚀 Exciting News from Azerion! 🚀 We are excited to announce the launch of our groundbreaking Contextual Intelligence technology within the Azerion Marketplace! This innovative solution leverages Generative AI, Large Language Models (LLM), and advanced transformer techniques to classify content from URLs into precise, actionable segments. Key Highlights: 🔹 Generative AI and LLM: Detailed descriptions and keyword lists for precise content classification.  🔹 Transformers and Text Vectorization: Enhanced accuracy and efficiency in content classification.  🔹 Vector Search: Rapid and precise retrieval of text embeddings for accurate classification. 🔹 Taxonomy Representation: Comprehensive representations of taxonomy labels for reliable classification. “We are thrilled to introduce Azerion’s Contextual Intelligence to our marketplace,” said Daan Boekestein, our Chief Technology Officer. “Our technology sets a new standard in the industry, driving significant value for our partners and revolutionizing digital advertising. Read the full PR: https://lnkd.in/erRtPrcG Stay tuned for more updates! 🌐✨ #Azerion #ContextualIntelligence #GenerativeAI #DigitalAdvertising #Innovation #TechNews