Azerion Belgium

💡Get ready to level up with us! Join us on November 20th at Azerion Belgium for our eSports AFTERWORK. 📅 From groundbreaking collaborations to innovative strategies, discover how our eSports division is shaping the next generation of gaming experiences. Whether you're an industry veteran or a passionate newcomer, this is your chance to connect, explore, and be part of the revolution in eSports. 🚀 👉 What can you expect ? ▶ State of eSports in Belgium for 2025 📢 ▶ Perspectives and announcements Azerion eSports 2025 🗣️ ▶ Friendly Gaming session with our pro players to show your skills with special contest for a chance to win a Nintendo Switch! Games include FC25, League of Legends, TrackMania, Mario Kart,... 🎮 ▶ Enjoying drinks while immersing yourself in the gaming world 🕹️ 👉 Info 📅 Date: 20th November 2024 ⏰ Time: 18:30 📍 Location: Avenue Herrmann-Debroux, 54, 1160 Auderghem ➡Register now for an unforgettable gaming experience with us : https://lnkd.in/egu-ehke #AzerionEsports #Gaming #Afterwork

✨ Team member of the Month - Senior Platform Director ✨ 👉 Every month, we showcase one of our team members to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Senior Platform Director for Hawk (an Azerion company), Aline Gervasi, who explains how she works and what she does. 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #HawkDSP #OmnichannelAdvertising

📢 JOB ALERT ☝Passionate about Digital advertising and the Media environment? Azerion Belgium wants you! We are actively looking for our new Digital Audio Account Manager. 🚀 🎧Feel like joing us to develop our Audio division ? Apply here ➡ https://lnkd.in/eGEy7NwY #Azerion #WeAreHiring #DigitalAudio

🎉 What an incredible evening at the IAB Mixx Awards yesterday! ✨ It was a true pleasure for Azerion Belgium to be a partner at such a renowned event that celebrates the best in digital innovation. Huge congratulations to all the winners and finalists for their work! 👏 We were also thrilled to spoil some of the lucky attendees with special gifts. For those who missed out this time, we hope luck will be on your side next time! 🍀 A big thank you to the teams of Digimedia.be and BAM - Belgian Association of Marketing for putting together such a fantastic evening, filled with inspiration, creativity, and great people. 🌟 Already looking forward to next year’s edition! #IABMixxAwards #Partner #Azerion

📢 Azerion Announcement: Hawk (an Azerion company) DSP rolls out a direct integration with Deezer to facilitate audio and video media buying. Azerion is thrilled to announce the deployment of a strategic technological integration with Deezer, one of the world’s leading music experiences platforms. 🎶 This integration allows all Hawk DSP clients to directly access Deezer’s audio and video advertising inventory, optimizing campaign delivery without the need for any other technological intermediaries. Programmatic Guaranteed (PG) will also be available through this integration, enabling advertisers to secure premium inventory. 💡Gautier Drouard, Director of Advertising Operations at Deezer: “At Deezer, innovation is at the core of everything we do. By becoming the first music experiences platform to connect our own ad exchange directly to a demand-side platform, we’re not only making it easier for advertisers to reach their audiences but also setting a new standard in the industry. This partnership with Hawk DSP reflects our commitment to pushing boundaries and offering cutting-edge solutions for advertisers around the world.” The integration is active and available to all Hawk DSP clients, in Belgium and internationally, starting today. Click here to read the article in MM : ↪ https://lnkd.in/eh28hP5q For more information on our offerings and how this partnership can benefit you, contact 👉 [email protected] #HawkDSP #Deezer #Azerion #AudioAdvertising #DigitalAdvertising

☀️Summer 2024 Recap at Azerion Belgium! As we wrap up a fantastic summer, we’re thrilled to share the wonderful moments spent with our guests and colleagues. From vibrant gatherings to team bonding, it’s been a season full of joy and collaboration. Now, with summer behind us, we’re energized and ready to tackle Q4! Here’s to embracing new challenges and driving Azerion forward together! 💪✨ #WeAreAzerion #SummerRecap #Summer2024 #ReadyForQ4

🚀  Exciting news for advertisers in France, Belgium, and the Netherlands! Azerion is thrilled to announce the strategic integration of its Hawk (an Azerion company) DSP with MyAdbooker SSP, a leader in Digital Out-of-Home (DOOH) advertising. This partnership provides our clients with exclusive access to premium DOOH inventory across these dynamic European markets. 💡Why does this matter? With this integration, advertisers using HAWK DSP can enhance their programmatic strategies by adding high-impact DOOH opportunities to their omnichannel campaigns, delivering even more precise and powerful results. 🎯 New opportunities are opening up to leverage exclusive DOOH inventory across three of Europe’s most dynamic markets. 📢 A game changer for the DOOH ecosystem in Europe, we’re excited to collaborate with MyAdbooker to bring even more innovative solutions to our clients. 👉🏻 Learn more: https://lnkd.in/et7Cvdn3

✨ Business Unit of the Month - Awareness Division (Sellbranch) ✨ 👉 Every month, we showcase one of our business unit to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Awareness Division team, who explains how they work and what they do. Virginie Verbist & Clément Walravens 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #Awareness #Sellbranch

✨ Team member of the Month - Audio Senior Account Manager ✨ 👉 Every month, we showcase one of our team members to provide you with insights into what it's like working at Azerion Belgium. This month, we introduce our Audio Senior Account Manager, Alexandra Marit, who explains how she works and what she does. 👇See below #AzerionBelgium #BUoftheMonth #WeareAzerion #AudioDivision

🌟 Campaign of the Month - DOOH and Mobile (Display) - CASA, Alles Moet Weg 🌟 👉 Discover our campaign, and the reasons why CASA chose those formats in its media mix. ▶ The strategy implemented had 2 phases : Phase 1: DOOH Activation 💠 Selection of DOOH panels within a limited radius around the points of sale (POS). Phase 2: Mobile display retargeting 💠 Retargeting users exposed to the current DOOH campaign. 💠 Activation of users exposed to our previous end-of-year 2023 (EOY 2023) DOOH campaign. ⤵ Multidirectional use of data: 💠 Socio-demographic segment 18-34: Using user data to target this age group. 💠 Guerrilla strategy in mobile display: Targeting customers of direct competitor stores, using segments collected and analyzed by Adsquare, based on the movements of mobile users in the relevant POS. 💠 Home Garden targeting: IAB category and socio-demographic segment 25-54, geofenced within a limited radius around Casa stores. 💠 Active users of DIY, Home Improvement, and Department store applications segment: Targeting active users of applications such as Ikea, with an added layer of geofencing around the points of sale. ▶ Our final objective was to drive traffic to the points of sale. Thanks to our in-store visit measurement tool, we were able to optimize the campaign based on the data strategies that generated the most visits. 🚀   We wanted to thanks and reward Casa and KINESSO for their trust and support! Are you interested in running a DOOH campaign? Contact Aline Gervasi at : [email protected] #Azerion #CASA #DOOH #MobileDisplay #POS #Drive-to-store